unleash your team’s creativity to drive business impact...• leveraging creativity to...
TRANSCRIPT
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Unleash your team’s creativity to drive business impact
… with Creative Cloud for business
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Unleash your team’s creativity to drive business impact
… with Creative Cloud for business
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Bart Van de WieleSenior Solutions Consultant
@bartvdwiele
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The current sate of creativityWhere are we today
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Content is still king
Consumer engages with Consumers are
pieces of content prior to making a
purchase*
more dependent on content for
decision to purchase**
of creatives say that they are creating
more content than they did five years
ago***
10.4% 65%5x
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Top challenges faced by creatives
41%
38% 40%42%
Of creative professionals spend over 50% of their time on repetitive, non-creative tasks74%
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Simple asset creation, 1 logo, 36 varieties
#AdobeSummit @bartvdwiele
RGBCMYKSpot Color
RGBCMYKSpot Color
RGBCMYK
RGBCMYK
RGBCMYK
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The production version has even more …#AdobeSummit @bartvdwiele
Adobe_Logo_Vertical_Color_RGB.aiAdobe_Logo_Vertical_Color_CMYK.aiAdobe_Logo_Vertical_Color_Pantone485C.aiAdobe_Logo_Vertical_Color_Pantone485U.aiAdobe_Logo_Vertical_Color_Reverse_RGB.aiAdobe_Logo_Vertical_Color_Reverse_CMYK.aiAdobe_Logo_Vertical_Color_Reverse_Pantone485C.aiAdobe_Logo_Vertical_Color_Reverse_Pantone485U.aiAdobe_Logo_Vertical_Monochrome_White_RGB.aiAdobe_Logo_Vertical_Monochrome_White_CMYK.aiAdobe_Logo_Vertical_Monochrome_Black_RGB.aiAdobe_Logo_Vertical_Monochrome_Black-100_CMYK.aiAdobe_Logo_Vertical_Monochrome_Black-Rich_CMYK.ai
Adobe_Logo_Horizontal_Color_RGB.aiAdobe_Logo_Horizontal_Color_CMYK.aiAdobe_Logo_Horizontal_Color_Pantone485C.aiAdobe_Logo_Horizontal_Color_Pantone485U.aiAdobe_Logo_Horizontal_Color_Reverse_RGB.aiAdobe_Logo_Horizontal_Color_Reverse_CMYK.aiAdobe_Logo_Horizontal_Color_Reverse_Pantone485C.aiAdobe_Logo_Horizontal_Color_Reverse_Pantone485U.aiAdobe_Logo_Horizontal_Monochrome_White_RGB.aiAdobe_Logo_Horizontal_Monochrome_White_CMYK.aiAdobe_Logo_Horizontal_Monochrome_Black_RGB.aiAdobe_Logo_Horizontal_Monochrome_Black-100_CMYK.aiAdobe_Logo_Horizontal_Monochrome_Black-Rich_CMYK.ai
Adobe_Logo_Icon_Color_RGB.aiAdobe_Logo_Icon_Color_CMYK.aiAdobe_Logo_Icon_Color_Pantone485C.aiAdobe_Logo_Icon_Color_Pantone485U.aiAdobe_Logo_Icon_Monochrome_White_RGB.aiAdobe_Logo_Icon_Monochrome_White_CMYK.aiAdobe_Logo_Icon_Monochrome_Black_RGB.aiAdobe_Logo_Icon_Monochrome_Black-100_CMYK.aiAdobe_Logo_Icon_Monochrome_Black-Rich_CMYK.ai
Adobe_Logo_Tag_Top_Color_RGB.aiAdobe_Logo_Tag_Top_Color_CMYK.ai Adobe_Logo_Tag_Top_Color_Pantone485C.aiAdobe_Logo_Tag_Top_Color_Pantone485U.ai
Adobe_Logo_Tag_Bottom_Color_RGB.aiAdobe_Logo_Tag_Bottom_Color_CMYK.ai Adobe_Logo_Tag_Bottom_Color_Pantone485C.aiAdobe_Logo_Tag_Bottom_Color_Pantone485U.ai
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Business motivationsWhy creativity?
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Productivity and disruption are constant challenges
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69% more likely
The design and creative renaissance
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Creativity is critical to the success of SMBs, driving growth, revenue and other KPIs
Source: SMB Positioning Focus Groups (6/2019); n=60
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Role of creativity:• Leveraging creativity to
differentiate• Using creativity as a long-
term strategy to establish company’s brand authority
Looking for:• High-quality outputs• Wide-ranging set of tools to meet all of their creative needs • Efficiency• Ease of use is important especially when training new staff (ex. Spark – “super
easy, low learning curve to quickly get social media graphics out without having to know the ins and outs of Ps.” )
Job title: Marketing DirectorCompany: Seaside Vacation Homes (independent vacation rental company)Company size: Small (50-99 employees)
Key competitors: Airbnb, VRBO, other independent companiesCreative outputs: digital images, video campaigns, social media graphics, website
Business Lead in a small company – Meet Chad
Source: SMB Positioning Focus Groups (6/2019); n=60
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Creative Lead in a mid-market company – Meet Jordan
Job title: Creative DirectorCompany: Beam Dental (dental insurance tech start-up selling)Company size: Mid-market (100-249 employees)
Key competitors: Other dental insurance providersCreative outputs: package and product design, social media ads, video content
Role of creativity:• Brand awareness and name
recognition• “Telling a compelling brand story“• Differentiation• Educate prospects about the unique
offering
Looking for:• High-quality output• Comprehensive toolbox• Ease of use is important because he collaborates with sales teams
often (uses Sketch because asset hand-off is easier)• Content velocity – being able to quickly produce assets• Price
Source: SMB Positioning Focus Groups (6/2019); n=60
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Better tools needed to face challenges head-onCreative Cloud for business
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Adobe Creative Cloud
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Need for better tools#AdobeSummit @bartvdwiele
Tools forall disciplines
Removefriction
Workcollaboratively
Latestinnovation
Ready for future platforms
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DemoCreative Cloud for business
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Creative Cloud Libraries
productivity gains
Adobe Stock
efficiency gains for images
productivity increase for video workflow
*Pfeiffer Reports
Adobe XD
productivity gains
Productivity gains
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Desktop &Mobile Apps
ConnectedServices
StockMarketplace
AdobeSensei
Enterprise grade IT tools for packaging,
deployment and security
Creative Cloud for business
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