unleash your creativity and get more sales
DESCRIPTION
Learn about the importance of creativity, guidelines to branding, ideas to get past the "Broca" and resources to apply creative messaging and branding. Contributors: Brian Childers, Andy Horner, Boris Siebert, Michael Jahn.TRANSCRIPT
UNLEASH YOUR
CREATIVITYTO UNLOCK MORE
SALES
4. RESOURCES
1. IMPORTANCE
2. GUIDELINES
3. IDEAS
1. IMPORTANCE
STANDING OUT IS A START
BUT…CREATIVITYIS ABOUT MORE THANTHAT
1. IMPORTANCE
PROVES YOU’RE A THINKER
1. IMPORTANCEINAUTHENTIC | SELF-SERVING | FAKECREATIVITY DISARMS CUSTOMERS
YOUR BRAND IS WHAT EXISTS
IN THE MINDS OF YOUR CUSTOMERS
1. IMPORTANCE
WHAT IS THEDEFINITION OF
A BRAND?
1. IMPORTANCE
YOU MUST GET PAST BROCA
“Interest me, cries broca. Surprise me with something I don’t know. If you are not carrying new information or a new perspective, you’ll not enter my Prefrontal Cortex. “Roy H Williams.
1. IMPORTANCE
LEARNING LAB
TRY NEW THINGS
HAVE FUN
1. IMPORTANCEWHAT’S IN A NAME
Sometimes..Less is More
1. IMPORTANCE
MASTERS OF CREATIVITY
1. IMPORTANCEMICHAEL JAHN
PDF Evangelist, On Demand PDF Book Champion,Not Ready for the North Shore Surfer and “Stump the Chump” PDF application guy
1. IMPORTANCE
2. GUIDELINESRELEVANCE = INTEREST
2. GUIDELINESCOMBINED TWO PREVIOUSLYUNPAIRED IDEAS
LONDON
2. GUIDELINESFLIP AN IDEA UPSIDE DOWN
2. GUIDELINESCHANGE THE SCALE
2. GUIDELINESDESIGN MATTERS
PUT SOMETHING WHERE IT DOESN’T BELONG
2. GUIDELINES
2. GUIDELINESUSE HUMOR CAREFULLY
AVOID:
BAD PUNS
CORNY JOKES
CLICHES
SARCASM
SHOCK HUMOR
USE:
FUNNY PERSONAL STORIES
YOUTUBE VIDEOS
YOUR BRAND OF HUMOR
SUPRISING PHOTOS
USE METAPHORS
3. IDEAS
3. IDEASUSE OPPOSITES
USE TRIVIA TRANSITIONS3. IDEAS
EXPLOIT YOUR KIDS
3. IDEAS
USE EMAIL HUMOR3. IDEAS
REMEMBER BIRTHDAYS3. IDEAS
USE YOUR OWN PHOTOS
3. IDEAS
USE YOUR OWN PHOTOS3. IDEAS
2. RESOURCESSAYS-IT.COM
2. RESOURCESSAYS-IT.COM
2. RESOURCESFLAMINGTEXT.COM
4. RESOURCESWWW. KULER.ABOBE.COM
4. RESOURCESWWW. US.FOTOLIA.COM
4. RESOURCESWWW. SXC.HU
2. RESOURCES
WWW. MOINID.COM
2. RESOURCESPHOTOSHOW.COM
2. RESOURCESSUPERPIMPER.COM
2. RESOURCESWWW. VEER.COM
2. RESOURCES
4. RESOURCES
4. RESOURCES
4. RESOURCES
YOUR QUESTIONS