7-5garciamiah2005c@toppt
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20 June, 2005 Garcia, B. & Miah, A. (2005) Culture @ the Olympics. Intangible, invisible, but impacting. Paper presented at: Exploring Internationalism Seminar (Glasgow, 20 June 2005) intangible, invisible, but impacting 1 dr andy miah school of media, language & music dr beatriz garcía centre for cultural policy research university of glasgow university of paisleyTRANSCRIPT
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Exploring Internationalism:Scotland responds to London’s Olympic
vision for culture in 2012
Centre for Cultural Policy ResearchUniversity of Glasgow
20 June, 2005
dr andy miahschool of media, language & musicuniversity of paisley
dr beatriz garcíacentre for cultural policy research
university of glasgow
Culture @ the Olympicsintangible, invisible, but impacting
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why is the Olympics special?
size200+ nations11,000 athletes
20,000 media45,000 volunteers
multi-sport
intangible, invisible, but impacting
sports federations
symbols
games
movement
non-accredited?
symbols
ceremoniestorch relay
the ringsphilosophy of olympism
110 year history (or 2,700)
movement
sizegames
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ceremoniestorch relay
the ringsphilosophy of olympism
110 year history (or 2,700)
symbolsmovement
sizegames
symbols
culture
sport
education
ceremoniestorch relay
the ringsphilosophy of olympism
110 year history (or 2,700)
movement
sizegames
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symbols
sport
cultureeducation
education/environment
ceremoniestorch relay
the ringsphilosophy of olympism
110 year history (or 2,700)
movement
sizegames
ceremoniestorch relay
the ringsphilosophy of olympism
110 year history (or 2,700)
symbolsmovement
sizegames
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ceremoniestorch relay
the ringsphilosophy of olympism
110 year history (or 2,700)
symbolsmovement
sizegames
ceremoniestorch relay
the ringsphilosophy of olympism
110 year history (or 2,700)
symbolsmovement
sizegames
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symbols
ceremoniestorch relay
the ringsphilosophy of olympism
110 year history (or 2,700)
movement
sizegames economics
branding
tourism attractionmedia coverage
inward investmentinfrastructure development
risks
ephemeral returns
long-term expenses
politics
symbols
politics
fair play - intercultural understanding - peace
national pride - nation v. nation - medal table - patriotism
Jimmy Carter
Moscow1980
North&
SouthKorea
Sydney2000
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symbols
politics
fair play - intercultural understanding - peace
national pride - nation v. nation - medal table - patriotism
WTC flagSalt Lake City
2002
Is the Olympicsabout theculture of acity, a nation,the world?
Is the Olympicsabout theculture of acity, a nation,the world?
Barcelona, 1992
Athens 2004
Sydney, 2000
Atlanta, 1996
Culture @ the Olympics: intangible, invisible, but impacting
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Barcelona, 1992
Athens 2004
Sydney, 2000
Atlanta, 1996
Seoul, 1988
Mexico, 1968
Culture @ the Olympics: intangible, invisible, but impacting
Barcelona, 1992
Athens 2004
Sydney, 2000
Atlanta, 1996
Seoul, 1988
Mexico, 1968
Beijing, 2008
Culture @ the Olympics: intangible, invisible, but impacting
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Olympic vs. devolved nations
19th C national vs. 21st C global identities
static vs. mobile cultures
Culture @ the Olympics: intangible, invisible, but impacting
nations
identities
cultures
Culture @ the Olympics: intangible, invisible, but impacting
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nations
identities
cultures
al
al
inter
interintangible
invisible?
Culture @ the Olympics: intangible, invisible, but impacting
Olympia/Athens
OSCSydney
IOC, Lausanne
OSCBarcelona
OSCWestern
Ontario
Culture @ the Olympics: intangible, invisible, but impacting
Olympic SolidarityOlympic MuseumOlympic Studies Centre
OSC, Loughborough
International Olympic AcademyOlympic Truce Foundation
Cultural Olympiad
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national olympic academies
Culture @ the Olympics: intangible, invisible, but impacting
Culture @ the Olympics: intangible, invisible, but impacting
media profilesponsorship
due to lack of
significant obstaclesunder-funded, un-resourced
resistant to commercial valuesfragmented visions+infrastructure
why do they lack?small scale vs. spectacularparticular vs. universalmarginal vs. mainstream
disconnected from the Games
politically disenfranchised
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Culture @ the Olympics: intangible, invisible, but impacting
Sustained legacies emerge through intangibles
culture of volunteering
understanding of difference
‘Invisible’ Olympics ensure the Movement has lasting credibility
Olympics Solidarityenables global participationInternational Olympic Academycreates ‘inclusive’ Olympic family
The Olympics is not a sporting eventThe Olympics should happen nowhere or everywhere
The bid process is good in itself
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[email protected] of media, language & musicuniversity of paisley
[email protected] for cultural policy research
university of glasgow
Culture @ the Olympicsintangible, invisible, but impacting
London2012