7 Bill ion ActionsConnecting People. Inspiring Change.

By the close of 2011, the global population

will have reached 7 billion people. A world of 7 billion has implications

on sustainability, urbanization, access to health services and youth

empowerment – and also offers a rare call-to-action to renew

the global commitment for a healthy and sustainable

world for all.

every day,

billion of us go hungry

one

of us are surviving on less than $1 per day billion

two$1

of us don’t have access to clean waterbillion

one

women die in pregnancy or during childbirth. thousand

more than one

7 BILLION IS A CHALLENGE

As more and more people join those of us already here, solving challenges like poverty,

discrimination and violence will become increasingly more urgent – and new challenges

will arise that demand the best in each of us.

a sin le person can...

teach a child

to read plant a

treevisit with a

senior

make someone

smile find a

cure

7 BILLION IS AN OPPORTUNITY

We are now part of a global community where actions taken in one country or region

can have an immediate impact on other parts of the world. We have yet to realize the vast human

potential among women and girls – who comprise half the world’s population – and the energy and

talents of some two billion young people.

stand upfor others

visit with a

senior

We’re mobilizing

“ Small actions taken by each of us, multiplied across communities, can create a better world.” — United Nations Secretary-General

Ban Ki-Moon

7 BILLION IS A CALL TO ACTION

This milestone is an occasion to recognize and celebrate our common humanity and diversity. Ensuring the well-being of current and future generations will require unprecedented global cooperation. In a world of 7 billion people, incremental actions will create exponential results.

7 Billion ActionsBorn from a unique gathering of leaders from media, corporations, NGOs, universities, and grassroots organizations, 7 Billion Actions is a global initiative open to every organization and individual committed to addressing the most challenging issues of our time.

We are each an equal part of this coming milestone. Every one of us has a unique role and an inescapable calling to help one another and to make the world a better place. Every organization has a responsibility to help solve the problems larger than any one person can tackle alone.

Campaign Objectives

Building global awareness of the opportunities and challenges of a world of seven billion people.

Inspiring governments, corporations, NGOs, the private sector, media, academia and individuals to take actions that will have a socially positive impact.

Campaign Themes7 Billion Actions highlights individuals and organizations that are creating innovative solutions around the 7 Key Issues of the campaign:

Poverty and Inequality: Breaking the Cycle Reducing poverty and inequality also slows population growth.

Women and Girls: Empowerment and Progress Unleashing the power of women and girls will accelerate progress on all fronts.

Young People: Forging the Future Energetic and open to new technologies, history’s largest and most interconnected population of young people is transforming global politics and culture.

Reproductive Health and Rights: The Facts of Life Ensuring that every child is wanted and every childbirth safe leads to smaller and stronger families.

Environment: Healthy Planet, Healthy People All 7 billion of us, and those who will follow, depend on the health of our planet.

Ageing: An Unprecedented Challenge Lower fertility and longer lives add up to a new challenge worldwide: providing for aging populations.

Urbanization: Planning for Growth The next two billion people will live in cities, so we need to plan for them now.

A Global Initiative for Positive Change

This bold, collaborative initiative will showcase the stories and actions of people making a significant impact in their communities. People like you. Highlighted here are a few of the important resources that will create global connections and encourage collaboration.

7BillionActions.orgShowcasing stories, interviews, and news, this is an in-depth platform to help you connect and take action with efforts taking place near you… or across the globe.

The site provides access to 7 Billion Stories, a community-created collection of photos and text that tell the unique stories of the people who are taking action around the globe to bring about positive change. Interactive data visualizations will highlight the challenges and solutions of a growing population. The site will include information on a film contest, a global song initiative and photography exhibitions.

take action: Go to 7BillionActions.org to have your actions counted.

#7BillionAn ongoing social media conversation on Twitter, Facebook, and other major social media platforms (from each major region) designed to help fuel awareness, engage-ment, and participation. 7 Billion Actions will harness the power of social media to highlight the unique contributions of organi-zations and individuals that are working to make a difference, helping to create global connections that can serve as catalysts for positive change.

take action: Follow the movement on Facebook at facebook.com/7billionactions, on Twitter at @7billionactions, and join the global conversation by tweeting with the hashtag #7billion.

Global Collaboration

Tremendous breakthroughs are happening in boardrooms, labs, kitchens, and communities all over the globe. Actions and innovations that have the potential to change our world gain power as they are shared, replicated, and expanded. A growing number of global, regional, and national partners are coming together to participate in this unique initiative and collaborate like never before.

Organizations who have supported the initiative:

Take Action TodayYou are one of 7 Billion. Every individual and organization has a unique role and shared responsibility to address issues that affect us all. Join the 7 Billion Actions initiative. Connect your vision and expertise – and that of your organization – to this global conversation by becoming one of our partners today.

Start now: www.7BillionActions.org

Contribute to the initiative’s success by:

Visiting www.7BillionActions.org to learn more about the opportunities and challenges created by the 7 billion and how your company can support the 7 Billion Actions initiative.

Linking your Corporate Social Responsibility efforts, such as employee service programmes, to a 7 Billion-related activity.

Broaden support for 7 Billion Actions by:

Providing opportunities for your employees to get involved.

Showcasing the initiative on your intranet.

Encouraging your staff to visit 7BillionActions.org, starting in September, to share their stories.

Private Sector

Companies can use their reach and influence to create economic value in ways that also create value for society – by addressing the challenges and opportunities of 7 Billion. This idea of ‘shared value’ is not just social responsibility or philanthropy, it is a new way to achieve success and support a sustainable world.

Visit 7BillionActions.org to:

Commit to any of the 7 key issues.

Help us count the actions you are leading.

Actively promote 7 Billion Actions by:

Using the 7 billion actions logo in your communication materials and your website.

Including the 7 key issues in talking points, speeches and presentations.

Become our partner by:

Building on already-scheduled events throughout the year. For example, host a “World at 7 Billion” panel discussion at an existing conference, linking the 7 Billion messages to the conference theme.

Identifying a major issue for your organi-zation and linking it to 7 Billion Actions. UNFPA can supply educational and sup-port materials.

Planning events with existing partners and networks around the 7 Billion Actions initiative. You can organize public events, workshops, radio debates, exhibitions, and concerts on target dates such as the Day of 7 Billion.

NGOs

NGOs can leverage their influence and the passion of their stakeholders to contribute to the success of 7 Billion Actions.

Individuals

Individuals can act independently or as part of long-standing organizations or newly-established groups of concerned citizens of the world.

Visit 7BillionActions.org today to:

Learn more about this initiative.

Tell the world about yourself through 7 Billion Stories.

Explore the 7 Key Issues.

Stay connected with us on:

Facebook.com/7billionactions

Twitter.com/7billionactions

Twitter hashtag: #7billion

“Population is about people. It is about embracing the dignity and human rights

of every individual. We need to create conditions for each one of us to live on a healthy planet, so we can all reach our full potential. In a world of 7 billion people, we need to count on each other.”

— Dr. Babatunde Osotimehin, UNFPA Executive Director

UNFPA, the United Nations Population Fund, is an international development agency that promotes the right of every woman, man and child to enjoy a life of health and equal opportunity. UNFPA supports countries in using population data for policies and programmes to reduce poverty and to ensure that every pregnancy is wanted, every birth is safe, every young person is free of HIV/AIDS, and every girl and woman is treated with dignity and respect. UNFPA – because everyone counts.