7 reasons why your online marketing in russia isn't working
DESCRIPTION
With all these opportunities many companies are failing at reaching their potential customers in Russia. We gathered the most common mistakes that foreign companies make when marketing their services and products online in Russia. Here are biggest reasons why _online_ marketing campaigns fail in Russia. Consider hiring an expert and contact us today: http://www.lumolink.com/TRANSCRIPT
7"Reasons"why"your"online"marke2ng"in"Russia"isn't"
workingArtem&Daniliants&/&
Who$are$we?
Interac(ve*online*marke(ng*agency*with*exper(se*in*promo(ng*companies*in*Russia
Interac(ve!online!marke+ng!agency!with!exper+se!in!promo+ng!companies!in!Russia
Interac(ve
We#are#capable#of#crea,ng#complex#marke,ng#solu,ons#such#as#social#applica,ons,#websites,#web#services#and#mobile#marke,ng#solu,ons#and#more.
Interac(ve*online&marke+ng&agency*with*exper(se*in*promo(ng*companies*in*Russia
Online&marke+ng&agency
We#focus#on#what#we're#best#at#1#helping#you#succeed#online.
Interac(ve*online*marke(ng*agency*with*exper%se*in*promo(ng*companies*in*Russia
Exper&se
We#have#worked#with#companies#ranging#from#1#man#companies#up#to#mul8na8onal#corpora8ons.#LumoLink#has#also#trained#over#1000#people#in#the#art#of#online#marke8ng#in#Europe.
Interac(ve*online*marke(ng*agency*with*exper(se*in*promo%ng(companies(in(Russia
Online&marke+ng&in&Russia&exper+se
We#offer#everything#your#business#needs#in#order#to#succeed#in#Russia#including#copywri8ng,#online#marke8ng,#technology#infrastructure#and#experts#with#years#of#experience#working#in#Russia.
Russian'is'the'biggest'Internet'market'in'Europe
And$it's$only$ge.ng$bigger
Big$e&Commerce$opportuni0es
With%all%these%opportuni/es%many%companies%are%failing%at%reaching%their%poten/al%customers%in%Russia.%We%gathered%the%most%common%mistakes%that%foreign%companies%
make%when%marke/ng%their%services%and%products%online%in%Russia.
#1!You!haven't!truly!localized!your!
service
Transla'ng)your)website)into)Russian)is)just)a)start.)In)order)to)provide)experience)that)Russians)are)used)to,)you)need)to)go)a)step)further.
Customer)service)in)Russian)language
• Product.instruc1ons,.manuals,.warranty
• Local.area.Russian.support.phone.line
Support'for'Russian'payment'methods
• Money'wallet'services:'Yandex'Money,'WebMoney
• Payment'using'terminals'(QIWI)
• Cash'payment'on'delivery'using'currier'service
• Bank'transfers
Make%sure%to%accept%methods%of%payment%already%in%your%ver6cal%that%your%customers%are%used%to.
#2!Adding!the!Russian!flag!to!your!site!is!not!enough
In#most#cases#companies#just#add#a#Russian#version#of#their#site#and#call#it#a#day.#There#are#many#downsides#to#this.
It#might#seriously#hurt#your#Yandex#
ranking
• No$content$duplica/on$issues
• Own$.ru$domain$that$people$in$Russia$are$accustomed$to
• No$need$for$language$tagging$since$the$language$can$be$defined$once$in$the$template$
• Possibility$to$host$your$website$in$Russia$for$improved$experience
More%info:%h+p://help.yandex.ru/
Truly&great&user&experience
Crea%ng(your(own(website(for(the(Russian(audience(will(allow(you(to(communicate(your(unique(value(proposi%on(be;er.
Case:&Bank&Raiffeisen
Below&is&a&good&example&of&crea2ng&a&unique&user&experience&tailored&for&the&Russian&market.
#3!You're!not!using!conversion!tracking
How$can$you$know$what$marke0ng$efforts$bring$results$and$which$don't?$Using$a$free$service$Yandex$Metrika$you$can$track$conversion$and$focus$online$marke0ng$efforts$on$the$right$thing.
Using&the&Yandex&Metrika&will&also&allow&you&to&take&advantage&of&conversion&op:miza:on&in&Yandex&Direct.
#4!Your!site's!region!is!all!wrong
The$geographic$affilia.on$of$a$website$is$important$when$users$make$region8specific$searches,$which$prevents$sites$from$other$regions$from$being$displayed$in$
search$results.
Not$being$listed$under$the$correct$region$reduces$your$possible$search$engine$visibility$in$Russia$greatly.
More%info:%h+ps://help.yandex.com/webmaster/
#5!You!don't!have!enough!compelling!
content
Yandex'search'engine,'just'like'it's'western'counterpart,'values'unique'content.'What'content'on'your'site'is'worth'linking'to?'How'o>en'do'you'add'new'content?
#6!You!don't!have!enough!good!organic!links
In#order#to#rank#well#in#a#Russian#search#engine#you#need#quality#organic#links#from#reputable#Russian#websites.#Ge<ng#a#link#requires#crea=ng#compelling#content,#doing#good#old#PR#and#promo=ng#your#site#constantly.
More%info:%h+ps://help.yandex.com/webmaster/
#7!Your!social!media!presence!in!Russia!is!
negligible
Vkontakte(groups(in(many(cases(rank(very(well(for(very(compe66ve(keywords.(U6lizing(Twi<er(may(also(lead(to(Yandex(indexing(your(site(faster.
More%info:%h+p://www.reuters.com/ar6cle/2012/02/21/us;twi+er;yandex;idUSTRE81K08E20120221
Your%online%marke-ng%partnerArtem&Daniliants&/&Managing&
director
• Email:#[email protected]
• Phone:#+358#50#404#4299
• Website:#h;p://www.lumolink.com
Image&creditshttp://www.bfro.be/ru/vi-mezhdunarodnyj-seminar-po-voprosam-estestvennogo-bilingvizma-i-mezhkul-turnoj-kommunikacii.html?cmp_id=102&news_id=2322https://www.flickr.com/photos/alancleaver/http://sibnews.ru/17781/faktura-podvislahttp://www.redown.se/http://vsekommentarii.com/http://geoclab.ru/articles/99/721/http://www.searchenginejournal.com/inspired-by-social-media/52202/