Amy J. Lipton

7 SECRETS OF SOCIAL MEDIA INNOVATIONS

A GAME CHANGER FOR MARKETING

July 19, 2011

Time to reach an audience of 50 million

RADIO = 38 years

TELEVISION = 13 years

INTERNET = 4 years

LADY GAGA = 50 MILLION FACEBOOK FANS

Players Are Online56% of U.S. gamblers have a Facebook

profile and 75% visit on a frequent basis

600 million online social gamer population

620,000+ Slot World monthly unique players on social networks

They are wired, mobile and social

56% female, age range 21-59

80 million population born after 1981 and before 2000

Sources: Pew Internet Studies, PWC, TechCrunch, CEM Magazine June 1, 2010, Crunchbase (Amit Kapur), Gamasutra

Social networks have changed the online gaming landscape

4

• 750+ million users on Facebook• Free games, virtual goods

• Zynga Poker 4th most popular on Facebook

• 6M daily users• 295M monthly

active users• $600M annual

revenue 2010• $20B valuation

• 6M in 2007• 1.6M active

users

11.5M monthly subscriptions

($15)

In 1993 there were 50 pages on the web

Today…90 tweets per day34 hours of YouTube

video uploaded every minute

Every Facebook user has an average of 130 friends

The Future Will be Personalized

7 Secrets of Social Media InnovationsA Game Changer for Marketing

1. Be accessible anytime, anywhere

2. Partner to create brand ambassadors

3. Tap into achievement rewards

4. Personalize the experience

5. Integrate across multiple channels

6. Real-time metrics to measure results and learn about player preferences

7. Experiment

Online for-free games and contests

Location-based services like Foursquare and Gowalla let your players check-in using their mobile phone to keep up with friends, build community and let you target ads

Create social experiences

Make your brand accessible anytime, anywhere

“Partner” to Create Brand Ambassadors

• Two-way communication• Influence but we can’t control the message• Consumers own the brand• Clear compelling value prop and creativity• Make it episodic – this is interactive storytelling

48,000+

Today could be just like the other 364 days you log into Twitter, or maybe the Old Spice Man shows up @Old Spice."

"Holy sh*t, best get well video EVER from Old Spice." Kevin Rose founder Digg.com

Original ad viewed 13 million times on YouTube

5 months later…2 day blitz to product

180 video shout outsTweeted to Starbucks

with 10 million FB fansKevin Rose – 1 million

Twitter followersOld Spice received

600,00 FB ‘likes’Followers increased

1000+%Cost of media buy =

$0

Tap into achievements – Digital “King of the Hill”

Personalize the experience

Music Discovery

DJs, MTV Social with playlists, facebook Pandora

Integrate Your Marketing Strategy Across Channels Seamlessly

• Livestrong Sporting Park Kansas City – home of Sporting KC soccer

• QR codes in seats link to team website

• Fans get information and affinity points

Real-time metrics toMeasure results and learn about player preferences

Keep track of which content attracts players

What they are willing to spend on

Measure online responses to promotions

Track behaviors and patterns

EXPERIMENT

Leverage Social Media Online Innovations

Reach a new demographic

Create compelling marketing campaigns

Deliver Results

THANK YOU !!

Amy Lipton