7 social media secrets power point
DESCRIPTION
Deborah Chaddock Brown, AllWrite Ink presents 7 Social Media Secrets to Build Credibility. First presented at Podcamp Cleveland 2011, April 30, 2011 Brecksville, OHSeven secrets involve little known tips for Twitter, LinkedIn and YouTube.TRANSCRIPT
©2011 AllWrite Ink All Rights Reserved
7 Social Media Secrets
To Build Credibility
©2011 AllWrite Ink All Rights Reserved
Deborah Chaddock Brown
@putcustomers1st
©2011 AllWrite Ink All Rights Reserved
Who you knew
Who you know
Who you WANT to know
©2011 AllWrite Ink All Rights Reserved
Secret #1 - Basics80/20 ruleSOCIAL not MEDIATime of Day mattersOverexposure is like sunburn….
Harmful to your credibility
©2011 AllWrite Ink All Rights Reserved
80/20 Rule Applies
80% Mention others Retweet Reply Ask a question Share a link to
someone else’s site
20% Share a link to your
blog or site Promote a product Advertise an event
©2011 AllWrite Ink All Rights Reserved
80/20 Rule
Applies
AboutMe
©2011 AllWrite Ink All Rights Reserved
SOCIAL not Media
SOCIAL Seeks connections Builds trust Learn Get involved Two-way
MEDIA Sales Sales Sales Unfollow, unfriend, IGNORE
©2011 AllWrite Ink All Rights Reserved
Time of Day Matters*
*http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
©2011 AllWrite Ink All Rights Reserved
Time of Day Matters*
*http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
©2011 AllWrite Ink All Rights Reserved
Time of Day Matters*
*http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
©2011 AllWrite Ink All Rights Reserved
Time of Day Matters*
*http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
©2011 AllWrite Ink All Rights Reserved
Time of Day Matters*
*http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
©2011 AllWrite Ink All Rights Reserved
Time of Day Matters*
*http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
©2011 AllWrite Ink All Rights Reserved
Avoid Overexposure
Too much of a good thing Do you have a REAL job? Know-it-all (and not in a good way) Works against you
©2011 AllWrite Ink All Rights Reserved
Secret #2 – LinkedIn Headline
Not your titleBillboard of resultsKeyword richHow do you want to be known?
©2011 AllWrite Ink All Rights Reserved
Secret #2 – LinkedIn Headline
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Secret #3 – LinkedIn Super Share
Share a LinkedIn update to millions in just seconds
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Secret #3 – LinkedIn Super Share
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Secret #3 – LinkedIn Super Share
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Secret #4 – LinkedIn Company Extras
Create a company pageAdd Products/Services Page(S)
DescriptionLinksVideoSpecial coupon offers
©2011 AllWrite Ink All Rights Reserved
Secret #4 – LinkedIn Company Extras
©2011 AllWrite Ink All Rights Reserved
Secret #4 – LinkedIn Company Extras
©2011 AllWrite Ink All Rights Reserved
Secret #4 – LinkedIn Company Extras
©2011 AllWrite Ink All Rights Reserved
Secret #5 – Search.Twitter
Search keyword phrasesSelect , or ?Jump into the conversationSubscribe to the feed
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Secret #5 – Search.Twitter
©2011 AllWrite Ink All Rights Reserved
Secret #5 – Search.Twitter
©2011 AllWrite Ink All Rights Reserved
Secret #5 – Search.Twitter
©2011 AllWrite Ink All Rights Reserved
Secret #5 – Search.Twitter
Photo edited to protect the faint of heart!
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Secret #6 – Hoot SuiteSchedule Updates
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Secret #7 – AnimotoYouTube #2 Search EngineVideos provide
Business exposureSearch Engine OptimizationBacklink to website
Animoto creates videos in minutes
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Secret #7 – Animoto
©2011 AllWrite Ink All Rights Reserved
Deborah Chaddock Brown
[email protected] 330-414-8792 Blog: www.makeorbreakmoments.com Site: www.allwriteink.com Invite me to speak at your next meeting
www.customerrelationshipspeaker.com