hubspot social-media-secrets-150202071630-conversion-gate01

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn’t Know Existed.

(But Totally Should!)

#smsecrets

You use these social networks every day.


1 Facebook


1

2

Facebook

Twitter


1

2

3

Facebook

Twitter

LinkedIn


1

2

3

4

Facebook

Twitter

LinkedIn

Pinterest

But each of them is constantly changing …

But each of them is constantly changing …

and some of their coolest features may have fallen through the cracks.

To help you discover these hidden treasures,

To help you discover these hidden treasures,

here are 20 little-known features on Facebook, Twitter, LinkedIn, and Pinterest.

Let’s jump right in.

FACEBOOK.

First up,

Save links for later. 1

Save links for later. 1 Ever seen articles in your News Feed you wished you could bookmark to read later?

Save links for later. 1 Ever seen articles in your News Feed you wished you could bookmark to read later?

Well … you actually can.

Save links for later. 1 You can save articles, events, TV shows & more.

Save links for later. 1 To access them,

Save links for later. 1 To access them, click “Saved” on your home page.

Replace ads with baby animals. 2


If you love baby animals and hate banner ads,


If you love baby animals and hate banner ads,

then you and BabyAnimalBlocker are a match made in heaven.

https://chrome.google.com/webstore/detail/babyanimalblocker/oenmbehafnnnlombogmfjfhhmknfadnf


This free Chrome extension



This free Chrome extension turns display ads into pictures of pets.



This free Chrome extension turns display ads into pictures of pets.

(Because nothing will make you happier than sleeping puppies in your peripheral.)


Find targeted conversations. 3


Type a few keywords into Facebook’s search bar to find old News Feed posts.


Type a few keywords into Facebook’s search bar to find old News Feed posts.

(This feature is called “graph search.” Learn more here.)

http://blog.hubspot.com/marketing/facebook-graph-search-update-find-old-posts

Poll people in a group or event. 4


Facebook removed polling from status updates, but not from groups and events.


Use polling to ask your audience for feedback on content, event locations, etc.

Edit photos directly in the Facebook mobile app.

5


5

How?


5

First, upload your photo to the Facebook app.


5

From there, you can …


5

From there, you can … ... apply a filter,


5

From there, you can … ... apply a filter, crop, or rotate.

Reorder the sections on your business’ Facebook Page.

6


6 Want the “About” section above “Photos”?


6 Want the “About” section above “Photos”?

No problem.


6 Hover your mouse over the header of any section.


6 Hover your mouse over the header of any section.

Click “Manage Sections.”


6 From there, drag to reorder.

TWITTER.

Next up,

Embed SlideShare presentations directly into your tweets.

7


7

That way,


7

That way, people can flip through


7

That way, people can flip through without ever leaving Twitter.


7

All you have to do is include a link to the SlideShare in your tweet.


7

All you have to do is include a link to the SlideShare in your tweet. It will embed automatically.

Find out who’s unfollowed you. 8

This is especially useful for brands who are building their Twitter presence


This is especially useful for brands who are building their Twitter presence & experimenting with voice,


This is especially useful for brands who are building their Twitter presence & experimenting with voice, posting times, etc.


If important, relevant people are unfollowing you …


If important, relevant people are unfollowing you …

(Such as influencers in your industry)


If important, relevant people are unfollowing you … … then you know your Twitter strategy needs to change.

(Such as influencers in your industry)


Pin GIFs on Twitter so they autoplay. 9

When you post a GIF on Twitter,


When you post a GIF on Twitter, it doesn’t autoplay in your followers’ Twitter feeds.


… but if you pin a GIF to the top of your profile,


… but if you pin a GIF to the top of your profile, then it will autoplay when people visit your page.


… but if you pin a GIF to the top of your profile, then it will autoplay when people visit your page.

Go ahead, try it on your own Twitter page!


Analyze your tweets for free. 10


With Twitter Analytics, you have free access to data about your tweets.


Find out things like:


You can even hone in on individual tweets.


And export the data to Excel.

Research & analyze a hashtag. 11


Have a hashtag in mind for an upcoming event?


Use Topsy.com to research your hashtag ideas.


You can find out …


… whether others are using the hashtag,



… whether others are using the hashtag, how often it’s being used,



… whether others are using the hashtag, how often it’s being used, and more.


Tag people in Twitter photos. 12


Just like on Facebook, you can tag people in your photos on Twitter.


Just like on Facebook, you can tag people in your photos on Twitter.

Better yet, it doesn’t count against your 140 characters.

Create a Twitter photo collage. 13


Choosing between 2, 3, or 4 photos for a single tweet?


Choosing between 2, 3, or 4 photos for a single tweet?

Turns out, you don’t have to choose.


You can include up to 4 photos in any one tweet (which automatically turn into a collage).


BuzzFeed does this a lot.


How do you do it?


After adding one photo,


After adding one photo, click “Add More” (on desktop) or the “+” icon (on mobile).


Choose the other photos you want,


Choose the other photos you want,

You can choose up to four.


Choose the other photos you want, and Twitter will turn them into a collage.

You can choose up to four.

See all the tweets you’ve “favorited.” 14


They’re listed on your Twitter profile.


They’re listed on your Twitter profile. (Just remember: Everyone else can see them, too.)

LINKEDIN.

Now, on to

Add hidden relationship notes. 15


Never forget your boss’s kid’s name again.


Click “Relationship” under a LinkedIn connection’s profile picture.


You can add relationship notes,


You can add relationship notes, set reminders,


You can add relationship notes, set reminders, and record how you met.

Embed media files in your LinkedIn profile. 16


Showcase your work by adding media files


Showcase your work by adding media files (like images, documents, video, audio, and SlideShares)


Showcase your work by adding media files (like images, documents, video, audio, and SlideShares) to different sections of your profile.


To add these media files,


To add these media files, look for the media icon when you hover your mouse over each section.

Save a job search. 17

Save a job search (or ten). 17

17 Searching for a job on LinkedIn usually takes more than one login session.

Save a job search (or ten).

17 Save your searches by clicking “Save Search” at the top right-hand corner of the page.

Save a job search (or ten).

Create a showcase page. 18

Create a showcase page. 18 Showcase pages are niche company pages that branch off a company’s main LinkedIn page.


They allow a company to promote specific products


They allow a company to promote specific products or market to specific buyer personas.

Create a showcase page. 18 Microsoft has showcase pages for many of their different products.

PINTEREST.

Finally,

Use trackable links that won’t be marked as spam. 19


Pinterest tends to block shortened links.


So if you’ve been adding tracking cookies to links and shortening them …



… then your pins are probably not linking anywhere.



… then your pins are probably not linking anywhere.

(Awkward.)


But there’s good news!


But there’s good news! Since a Pinterest pin’s URL isn’t visible to viewers,


But there’s good news! Since a Pinterest pin’s URL isn’t visible to viewers, you don’t actually need to shorten those trackable links.


All you need to do is create a long, trackable link, and you’re done!


All you need to do is create a long, trackable link, and you’re done!

(Learn how here.)

See who’s pinning from your site. 20


Ever wondered which specific Pinterest users are pinning your stuff?


Here’s how:


1) Type this URL into your browser:

Here’s how:



(But replace yourwebsite.com with your site’s web address.)

Here’s how:

http://www.pinterest.com/source/yourwebsite.com/


http://www.pinterest.com/source/yourwebsite.com/

2) Press Enter.


Here’s how:

(But replace yourwebsite.com with your site’s web address.)


For example,


For example, to see who’s pinning from HubSpot’s blog, we’d type in:


For example, to see who’s pinning from HubSpot’s blog, we’d type in:

http://pinterest.com/source/blog.hubspot.com/

Want to learn more social media tricks?

Want to learn more social media tricks? Download our ebook,

“How to Monitor Social Media in 10 Minutes Per Day.”

#smsecrets

http://offers.hubspot.com/how-to-monitor-social-media-in-10-minutes-a-day

http://offers.hubspot.com/how-to-monitor-social-media-in-10-minutes-a-day

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