savvy secrets of social media marketing

Savvy Secrets of

Social Media Marketing

Lisa Faith Phillips as Dr Faith

Flip-Global Media and Consulting

@lisafaith

7/26/2015 Savvy Secrets of Social Media - Lisa Faith

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Staging notes: Coming from both a stand-up comedy and corporate direct and social media marketing background, I will combine comedy and a social media presentation. The stage will be set with a flip chart (with key points and funny graphs) on a stand while the full presentation will be projected as a PowerPoint overhead. As I enter with a bejeweled riding crop, I will tease a couple audience members to get their attention and make the point that social media should touch and surprise. As I go through the presentation, I will wind up and whack the flip chart, using the riding crop for surprise and comic effect. The PowerPoint presentation will be updated with the latest social media news for March 2016.

Social media lets you touch and surprise your audience

• Hearst reported Pinterest was their number one

subscription lead generator a year after it launched.

• AirBnB challenges hotel chains by leveraging referrals from satisfied customers.

• Fab.com got happy buyers to spread the word of their cool products and grew, grew, grew -- too fast.

• 50 Shades of Grey became a small-press best-seller through social media, prompting a bidding war, sale to Random House and mega sales.

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Consumers feel like they are drowning

in advertising

But they welcome an authentic connection.


Dialogue Storytelling Long term

relationship building

The happy early days “The Social Media Cycle”


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Engage Action Amplify

Now -- the reality


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Stop

ACTION

Stop

Engage

Action Amplify

Engage

Stop

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Don’t get overwhelmed with the choices

You don’t have to be everywhere, just everywhere that matters.

Youtube sharing options


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Facebook

Twitter Google +

Blogger

Reddit

Tumblr

Pinterest

BKohataktz LinkedIn

Stumbleupon

Livejournal

Digg

1. Who is your target audience? 2. What sites best reach them? 3. Write down a marketing plan, keep it up to date. 4. Brain storm ideas on how to engage your audience. Fun is always

good. 5. How you will amplify? Get people to like you? Sign-up for your

newsletter? 6. What action you are driving your fans to do? (share with their

friends, buy your product)

5. Execute a little each day. Use a scheduling tools like Tweriod and Hootsuite.

6. Measure with trackable embedded URLs. 7. Take action based on the results

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Focus, plan, execute, measure. Revise.

Where the people go

On Facebook, you lie to your friends. On Twitter, you tell the truth to strangers. - Heard from a friend

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1. Market leader Facebook over 1.4 billion registered users.

2. Google+ over 350 million 3. LinkedIn over 350 million 4. Twitter over 300 million 5. Instagram over 300 million 6. Tumblr more than 420 million active blog users 7. Pinterest over 80 million

Which social media sites to use? Facebook: Personalized referrals and connections Twitter: Amplify your message LinkedIn: Business reputation and job search Google +: Sharing with power of Google search Youtube: Engaging video Pinterest: Visual Instagram: Younger visual Tumblr: Keep conversations going in more detail


Best practices in analytics

• Add latest analytics tips


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Facebook Do’s

• Decide do you need a personal or business page or both.

• Relax and have fun: Engage with interesting photos, videos and stories. Give your audience a peek at the real you.

• Post: 1-2 times a day • Mix it up: Vary your posts with photos and video

that catch the eye. • Privacy settings: Control who sees your posts. • Visual products: Link up to your Instagram

account


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Facebook Business Page Dos

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Once you have a following you can promote latest project.

Make sure copy on photo is not cut-off.

Always add description to photo with key search words.

Include your website URL in cover photo description.

Giveaways, contests and questions to fans are great ways to drive engagement.

Be sure to check your page on popular devices like ipad and cellphone

Facebook engage and amplify


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Use the cover photo as a business card.

Add photo description with key search words, include your website url.

Add apps for newsletter sign-up, offer a free gift as incentive for sign-up.

Make connecting to your other sites easy.

Video, video, video


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David Sedaris - Let's Explore Diabetes with Owls

Great way to promote tours,

events and products

Videos capture his humor and his fans share, creating new fans

https://www.facebook.com/davidsedaris/videos/vb.163604060333878/572221099472170/?type=2&theater





Facebook Don’ts

• Sell: People on Facebook are not in a buying mood.

• Corporate lingo: Don’t use logos and business lingo. People come to FB for an authentic conversation.

• Send people to other sites: When people are on Facebook, they want to stay on the site.


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On Facebook make lists to organize your news stream.


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1. Click Home on top right

2. On left nav bar click “Interests”

3. Click “add interests”

4. Click “Create List” 5. Create your own 6. Or select interest

lists to follow 7. Choose Public and

others can see and subscribe or private – just for you.

Facebook makes it easy to sell


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Companies like Shopify, BigCommerce and Wix make it easy to create a Facebook store

Yet Random House’s Facebook app Bookscout was not able to make their book discovery and selling app work, it closed in 2015.

Twitter – keeps adding more features

for better promotions.


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Add videos and pictures to make your message stand out

Twitter Dos

1. Brand your Twitter page: use the profile to show your personality and include URL to your website.

2. Use space wisely: Shorten embedded URLs with bit.ly. 3. Follow influencers: use Twitter search tool to find and

follow influencers who are sharing on Twitter. 4. Retweet: Tweets by others in your interest area that offer

quality content. 5. Tweet your content regularly: best times 8 a.m., around

lunch time and in evening between 8-10 p.m. 6. Give credit and thanks: positive sharing will get you more

followers. 7. Twitter follow & retweet button: Place on your blog or

website. Place in upper right side. 7/26/2015 21

Savvy Secrets of Social Media - Lisa Faith Phillips

Twitter Don’ts

1. Over tweet: One tweet an hour is maximum for most. If you have very active users, you can do more.

2. Don’t focus only on most popular: Top influencers are already busy. Look for influencers in your niche area.

3. Don’t just retweet: Add your own comment to the tweet.

4. Over hashtag: Some experts say no more than 2 hashtags. Let’s face it - not fun to read a list of hashtags.


LinkedIn - essential tool to build your


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Bullet points make it easier to read.

Use skillset search words to make it easy for people to find your skills.

Keep it short and professional. Resumes are scanned for 10 seconds before a decision is made to read on.

Share your ideas/ articles or those others

that fit your area of expertise to help brand

yourself

LinkedIn

• Create your profile with inviting but professional resume detail.

• Create a company page if that fits your business. • Join groups: Join every group relevant to your

interests. They give you access to influencers. • Participate in groups to build your brand. • Post your own or others articles that reflect your

brand. • Add a LinkedIn share button to your blog or

website.


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LinkedIn Don’ts

1. Mass emails of offers to groups: This could get you kicked off LinkedIn.

2. Neglect your profile and company pages: Review your LinkedIn profile on monthly basis and update when needed.

3. Ignore invitations and notifications: You don’t have to accept invitations to connect but respond to any where there could be a useful resource in the future.


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Google + got more appealing.

1. A big plus - Google stopped making you have to link to your gmail account in 2014.

2. Similar to Facebook but with Google search to amplify your content.

3. Large international reach. So if you are going international think Google+.


Google+ useful networking features


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Join communities of your target audience.

Resume/bio allows you to set order of what is shown, unlike LinkedIn, which is chronological.

Brands and people you follow are laid out in full screen like a digital magazine for easy browsing.

Link to your gmail account and it is easy to add connections.

Blogging with Tumblr

• Post anything from anywhere.

• You can pay a little ($19) for a range of well-designed templates.


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Clean interface makes it easy to set-up.

Pinterest has longest shelf life


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Buyable pins

launched in 2015

Brands should pin 15-

20 times a day

Schedule pins with tools like Buffer or Tailwind

The more followers the more repins,

the more views.

Thank your followers to strengthen connection

Instagram


Use a customized bit.ly link (or other shortener) to track traffic to your site from mobile Instragram

Shoot square - fits better

Use hashtags!

Watch trending hashtags. If they fit your brand, jump onboard

Integrate social media channels that fit your brand into

your all-channel marketing.


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But remember to touch and surprise your

audience.

Any questions?


Reach me at [email protected] Stay in touch @Lisafaith

Any typos blame these two

mailto:[email protected]