social media secrets presentation 2-1-17
TRANSCRIPT
The 3 W’sWho: Kristen Bonk
Owner / Principal Consultant at Socially Notified 11+ years of Marketing Experience
What: Secrets behind new social media trends and how nonprofits can benefit
Why: Your audience/donors are online and want to hear from you to find out ways they can help. You can’t just rely on a good website or newsletter anymore.
StrategyWhat’s the intention for your organization being on the social media channels?
What do you currently post and why?
What is the end result goal look like?
Create a calendar of important dates in your industry
Facebook SecretsGroups
Create groups for your organization to build better relationship with your
donors and target audience.
Pictures and Videos
Use Bit.ly to link to your story or website.
Make videos easily with Adobe Spark Video, Google Photos, Magisto, etc.
Must correct FB automatic captions!
Events
Put the info of event in the cover image (1920 X 1080 pixel image).
Use Canva.com to create FB event cover images.
Post 2-3 X a Day
Check Insights to find out when your audience is checking FB.
Set up Page Reminders.
Create Click-To-Action Posts
Twitter SecretsHashtags
Use 1-2 common hashtags
#Event #SpecialNeeds #GivingTuesday
Multiple Accounts
Executive Director, Main Brand and PR should all have a separate Twitter account.
Twitter Chats
Public Twitter conversation around one unique hashtag.
Meet & gain high quality followers.
#FundChat #GrantChat #StartingGood
Pictures & Videos
Use an image or video in EVERY tweet!
Create thumb stoppers!
Instagram Secrets
Create a Business Account
Use a Bit.ly link to website, event information or ways to
donate.
Hashtags
Use A LOT (up to 30) to be found, but HIDE them.
Put hashtags in comments.
IFTTT.com
Create a recipe at If This, Then That
where your native Instagram image
turns into a Tweet.
InstaStories
Tell your story and be authentic!
Type in your website or event info.
You're LIVE!
Create an outline.
Promote ahead of time.
Speak for about 10-15 Minutes.
Thank You!We look forward to helping you further on the social media marathon!
@SociallyNotified
@SociallyNotify