And Communicate Your Personal Brand

Dr Amit NagpalGlobal Success Coach and India’s Personal Branding Pioneerwww.dramitnagpal.co.in

Step 1Getting Ideas to WriteInternet in general and Blogs, Twitter,

Facebook, and Google + in particular are good sources for getting ideas on the topics you cover

But it can be difficult to separate grain from the chaff.

You can also get inspiration from nature and people.

Step 2Write the First Draft Always write the first draft without any

restrictions (political correctness etc). The first draft must be true expression of

yourself or your soul. Be completely truthful.Our writings must come from the ‘I’ or in

other words it should communicate our thoughts and feelings.

Do not worry about making errors at this stage, as any kind of thinking may create a distraction and disturb the flow of thoughts.

Step 3Read it From Readers’ PerspectiveWe must remember that the most important

issue is, our audience must understand our message.

If we try to show off our English/language and the audience does not understand the message, we are only making fool of ourselves.

We must keep out target audience in mind in terms of their knowledge and exposure. For example if you are writing for a computer magazine targeting at computer professionals, using IT jargon is very much fine but not for average readers.

Step 4Check for Bias

The bias can be of two types viz ‘bias for’ and ‘bias against’.

As human beings we all have biases (sometimes we are aware of our biases and sometimes not).

The biases can be relating to gender, caste, religion, political party, state, country, culture and so on.

The important point is to remember that when things are put into black and white, it becomes a record. Whatever we are writing is contributing to our long term brand.

Step 5Check for Errors

The errors can be in following areasGrammar, punctuation and spellingSequencing of thoughtsVerification of facts and source credibility

Step 6Take Honest Feedback from SomeoneIdeally feedback should be taken from a

person who is honest and yet provides constructive criticism.

A person who has a tendency of only appreciating or only criticizing should be avoided.

Step 7Read the Final Draft Read it again and check the following pointsOne paragraph should discuss one idea only

and as one shifts to another point, the paragraph should be changed symbolizing the shift of thought.

Are you talking to the audience or talking down to the audience?

Thank You