7 steps to building a recruiting engine that works
DESCRIPTION
Here are a number of hard lessons learned working in the HR/recruitment space (having founded a startup), and spending 15+ years hiring people.TRANSCRIPT
How important are your employees, really? �
Ben Yoskovitz!@byosko!
[email protected]!http://www.flickr.com/photos/ericfarkas/5574078680/!
“I’ve never had a hard time hiring great people!”
– said no one ever �
HR is one step above janitorial staff�
http://www.flickr.com/photos/fxp/2333755312/!
HR people are NOT recruiters �
http://www.flickr.com/photos/st3f4n/3493855156/!
Recruiting = sales �
http://www.flickr.com/photos/vermazeren/6283638731/!
Recruiting is top down�
Founder of Tesla &
Space X!
Always Be Recruiting (ya, right!) �
Most companies are meh. �
http://www.flickr.com/photos/tai_mcqueen/1854692822/!
So how do you hire great people? �
It takes a LOT of work�
http://www.flickr.com/photos/reallyboring/5203357138/!
Few companies bother putting the work in.�
“Asses in seats” is not a recruitment strategy�
http://www.flickr.com/photos/mybloodyself/2189659383/!
✓ They want to be challenged�✓ They want to work on interesting things �✓ They want to learn�✓ They want to work with equally talented people �✓ They want to be treated with respect �✓ They want to be listened to �✓ They want to know what’s going on�✓ They want to be recognized for their work�✓ They want perks that make their lives easier �
�
What do the best people want? �
http://www.flickr.com/photos/68751915@N05/6551534889/!
They want to be �
paid well�
Brain drain happens.�
http://www.flickr.com/photos/sinistraeliberta/3681513185/!
You stop it by building �
great companies. �
7 Steps to Building a
Recruiting Engine That Works �
http://www.flickr.com/photos/50191917@N06/4604110691/!
Recruiting = Finding the Right People at the
Right Time �
#1: Build a great career site �
✓ A boring list of jobs isn’t enough�
✓ You need a story people care about �
✓ You need to sell it �✓ You need a “home base”
to point people to �
#2: Do your homework�
✓ Make a list of every relevant company�
✓ Then make a list of every relevant employee at those companies �
✓ Use every tool you can (FB, LinkedIn, Twitter, GitHub, news sites, etc.) �
✓ Think of this like your CRM for recruiting �
#3: Build your network�
✓ Engage online & offline �✓ Identify community
leaders and connect with them (in universities too!) �
✓ Participate and lead �✓ This is a long-term
investment �✓ You want to know what’s
going on with everyone all the time �
http://tacticshr.com
#4: Hunting (Part 1) �
OK, you’ve got a job to fill, now what? �
✓ You should have a few candidates in mind right away�
✓ Leverage employee referrals (they love working there after all, right???) �
✓ Promote like crazy into the community (you’ve built the reputation & brand, now use it!) �
#5: Hunting (Part 2) �
✓ Personalized messages �✓ Be relevant �✓ Focus on what matters to
them (not you) �✓ Keep the messages short�
#6: Build an interview process �1. Prescreen!
2. “Get to know you” interview!
3. Tech interview!
4. Build an app!
5. App review!
6. Final interview!
✓ More extensive is almost always better �✓ Don’t skip steps�✓ Don’t lower your standards�✓ Include a practical component �✓ Have candidates speak with multiple
people �
#7: Rinse and repeat �
http://www.flickr.com/photos/br5ad/8098870211/!
✓ Constantly build your network�✓ Constantly promote your
brand�✓ Constantly connect �✓ Constantly track�✓ Constantly refine the process �
Hire slow, fire fast?�
NO!�Hire fast, fire fast.�
THANK YOU! �Reach me here: �
• [email protected]�• http://instigatorblog.com�• http://twitter.com/byosko �