7 tips to a better social media footprint | prepare1 | social media coach
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Presentation to Memphis Business Journal Crash Course Workshop. Two years ago the search engines, Google, Yahoo, and Bing started to index our Social Media Footprint. This indexing is taking place personally and professionally. Those that are early adopters in the Social Media Game are gaining hugh advantages over their competition. We now become our own Social Media Content Channel. You are in control, you produce the content, however you also reap the rewards. Those with a clear strategy will win, those without one will lose.TRANSCRIPT
7 Tips to a better Social Media Footprint
Starting Today
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Thenew
normal© Prepare1, All Rights Reserved
3 Billion +
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Years to Reach 50 millions Users:
• Radio . . . . . . . . . . . . . . . . . . . 38• Television. . . . . . . . . . . . . . . . 13• Internet . . . . . . . . . . . . . . . . . . 4• iPod . . . . . . . . . . . . . . . . . . . . . 3
Facebook added 100 million users . . . . . . in 9 months !
Google+ added 100 million users . . . . . . in 6 months !© Prepare1, All Rights Reserved
CONTENT
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“The more Similar we are
The more Invisible we become.”
- Anonymous
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AdoptersEarlyMidLate
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You have first mover advantage.
That advantage is showing up in search results!
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• A significant change took place in April of 2011 in the world of Google, Bing and Yahoo search.
• For the first time the top 3 search engines started to index you and your business based upon you participation in Social Media Platforms. Platforms such as…
• LinkedIn• Facebook• Google+• Twitter• YouTube• Pinterest
Accelerate your Career
In today's economy there are two competitive advantages that you must have. 1. A positive online presence.2. A“social” layer of your career. By
social we mean real relationships, your family and friends on Facebook, Twitter, LinkedIn, etc.
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5 Generations• The Silent Generation born 1925-1945.• The Baby Boom Generation born 1946 – 1964.• The Generation X born 1965-1982. • Generation Y also known as the Millennial
Generation (or Millennials), Generation Next,
Net Generation, Echo Boomers born 1983 – early 90’s.
• Generation Z also known as Generation I, or Internet Generation born early 90’s.
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Blogging – 1994LinkedIn – May 2003Facebook – February 2004
YouTube – February 2005Twitter – March 2006Pinterest – March 2010Google+ – July 2011
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Your Goals and Objectives
Build TrustBuild CredibilityBuild Relationships
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SMN© Prepare1, All Rights Reserved
Googled© Prepare1, All Rights Reserved
If they can’t find you on the Internet, Houston…we’ve got a problem.
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1. EXPANDSocial Media Platforms. The more platforms, the broader your
reach.
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Not Another Social Networking Site…
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Google+ FacebookTwitterLinkedinYoutubeBlogPinterest?
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Keywords
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2. Think keywords…what words best describe… youYour BusinessDon’t know, ask
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3.
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Google replaces the phone book
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digital illiteracy
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Hangouts
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4. Reputation management
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5. Get in the game with fresh content. blogutilize the proper keywords .and keyword phrases.
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FRESH CONTENT = SEARCH RESULTS
If you are not in the game, the score will not be in your favor.
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6. commitment
get in the game.stay in the game. Be consistent.Winners never quit.
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Lifehappens
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7. It’s OK to fail forward. All of us will make mistakes. The faster you make them…The faster you correct them…The faster you will SUCCEED!
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What happens in Vegas
stays on YouTube, Twitter and Facebook…
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Forget > “Learn”
“The problem is never how to get new, innovative
thoughts into your
mind, but how to get the old ones out.” —Dee Hock
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“Execution is strategy.”
—Fred Malek
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ONE THING
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Speed rules
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8000 Horsepower
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retool© Prepare1, All Rights Reserved
“No man ever became great
except through many and great
mistakes.” —William Gladstone
(from Timeless Wisdom, compiled by Gary Fenchuk)
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“You miss
100% of the shots you never
take.” —Wayne Gretzky
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The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michelangelo
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Thank You
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