8/13/2019 70pc Organisations Use Social Media for Recruitment Final Press Release 181012

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Dear Title First_Name LastName,

Seasons Greetings from TBSL!

Social recruiting is turning out to be a wiel soug"t#after an effecti$e "iring strateg but is %laguewit" $arious limitations an c"allenges as well& 'nerstaning its %otential, com%anies across all

omains "a$e starte using social recruiting to ientif, source an engage Gen#( caniates&

)ere are t"e *e Finings of t"e latest researc" conucte b Times+obs&com #

-./ organisations em%lo social recruiting as t"eir "iring strateg

01/ organisations belie$e t"at en"ance web %resence woul assist t"em to reac" out Gen#(caniates

--/ em%loers belie$e t"at t"e ifficult face uring $erification of information %ro$ie b t"ecaniates on t"eir %rofiles is t"e ma2or limiting factor for social recruiting

3lease fin a 3ress 4elease for 3ublication a%%ene below&

(ou ma also rea more on 5m%loers Going Social to 4ecruit Gen#( in t"e 6ctober 1.71 issue ofT+insite&

(ou can Downloa t"e 8om%lete 6ctober 1.71 issue of T+insite newsletter b clic9ing )ere

:is"ing ou a $er 2oful festi$e season,

:it" Best 4egars,

;seem Set")ea of 8or%orate 8ommunications856 8or%orate 6fficeTimes Business Solutions Limite =>>?>=-aseem&set"@timesgrou%&com

Press Release for Publication

Employers going social to recruit GEN-Y

According to a survey conducted by TimesJobs.com, 70% organisations out of nearly 1000 surveyed

use social networking sites to identify and source passive en!" candidates

October 2012: Candidates are more accessible and comfortable in the social sphere as they can

gather unbiased feedback about their prospective employer from current employees through social

sites, said Purva Misra, senior vice president human resources, MakeMyTrip.comat the

oardroom !ialogue organised by "imes#obs$com$

%s per a "imes#obs$com survey, &'( of the surveyed employers believe that the key benefit of social

recruiting is its potential to reach the inaccessible passive candidates$ )early 1*( employers opined

that employing social net+orking tools +ould help them source and hire potential tech savvy

candidates$ aster filling up of key positions, thereby reducing the recruitment time is also consideredan important benefit of social recruiting, as agreed by 1-( of the surveyed employers$

http://research.timesjobs.com/docs/TJNewsletter_October_Issue2012mailto:aseem.seth@timesgroup.comhttp://imt.timesjobs.com/imtetrack.php?action=track&event=2&mshot=timesjobs/campaigns/121017_tjinsite_17oct12/final.cdb&track=252&redir=http%3A%2F%2Fresearch.timesjobs.comhttp://research.timesjobs.com/docs/TJNewsletter_October_Issue2012mailto:aseem.seth@timesgroup.com

8/13/2019 70pc Organisations Use Social Media for Recruitment Final Press Release 181012

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.n this series of /oardroom !ialogues, eperts agreed that technology, social tools and referrals play

a very crucial role +hile adopting this approach$

"he "imes#obs$com survey highlighted the importance of an organisations +eb presence to attract

talent$ %bout '2( of the organisations believe that enhanced +eb presence +ould assist their

organisation to reach out to en34 candidates$ Vijay Aloysius, head-recruitment, Samsung India

Sot!are "perations, felt spreading the +ord about the organi5ation +as important in appropriate

forums in the social media platforms$ !uring these discussions, the general consensus of panelists +as

that tracking +hat is being said about the organisation in the social media is of utmost importance$

6ecruiters have identified and are tapping the potential of social net+orking platforms for sourcing

candidates but no+ are striving to employ social net+orking tools for assessing and engaging

potential talent$

7pressing his vie+s on the same, during the oardroom !ialogue organised by "imes#obs$com in

!elhi, Anil #arg, vice president-human resource, $hirlpool, opined that the approach of assessing

and engaging talent on social media is an evolving field$ 8e added that since competition is alsotapping into the same talent pool, engagement is imperative$ 8e said, "he idea is not only to tap the

best talent, but to engage those +ho are continuously associated +ith our business and are +illing to

be part of it$

%midst all these benefits, there are fe+ disadvantages of social recruiting as +ell$ !iscussing this

concern during the oardroom !ialogue, Sanjeev %umar, vice president-human resource, Moser

&aer Po!er ' Inrastructure (imited, stated that the success ratio of this medium is comparatively

lo+er than traditional channels$ 8e stated, 9ast year +e recruited 20 people out of that only ; +ere

from social media$ "raditional methods have al+ays paid off so 86 is apprehensive to eperiment

+ith ne+er applications$ .f investment in a channel is giving me fruitful returns, . +ill use it$

%ccording to the "imes#obs$com survey,