7.5 consumer trends affecting marketing in 2013/14
DESCRIPTION
Consumer behavior changes rapidly and marketing has to adjust to be effective.TRANSCRIPT
| p.
I N S I G H T S • I D E A S • R E S U LT S7.5 CONSUMER BEHAVIOUR Trends
& the IMPACT on marketing
for 2013 and beyond
July 15, 2013
| p.
I N S I G H T S • I D E A S • R E S U LT S7.5 CONSUMER BEHAVIOR Trends
& the IMPACT on marketing
for 2013 and beyond
July 15, 2013
| p.
I N S I G H T S • I D E A S • R E S U LT S7.5 CONSUMER BEHAVIOUR Trends
& the IMPACT on marketing
for 2013 and beyond
July 15, 2013
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
4
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
5
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
6
| p. 7
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
8
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
9
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
10
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
11
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
12
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
13
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
14
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
15
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
16
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
17
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
18
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
19
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
20
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
21
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
22
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
23
| p.
I N S I G H T S • I D E A S • R E S U LT S
1. Move from the
ATTENTION ECONOMY to the ATTRACTION
ECONOMY
| p.
I N S I G H T S • I D E A S • R E S U LT S
1. Move from the
ATTENTION ECONOMY to the ATTRACTION
ECONOMY
| p.
I N S I G H T S • I D E A S • R E S U LT S
1. Move from the
ATTENTION ECONOMY to the ATTRACTION
ECONOMY
| p.
I N S I G H T S • I D E A S • R E S U LT S
1. Move from the
ATTENTION ECONOMY to the ATTRACTION
ECONOMY
| p.
I N S I G H T S • I D E A S • R E S U LT S
1. Move from the
ATTENTION ECONOMY to the ATTRACTION
ECONOMY
| p.
I N S I G H T S • I D E A S • R E S U LT S
1. Move from the
ATTENTION ECONOMY to the ATTRACTION
ECONOMY
| p.
I N S I G H T S • I D E A S • R E S U LT S
1. Move from the
ATTENTION ECONOMY to the ATTRACTION
ECONOMY
| p.
ATTRACTIONECONOMY
ATTENTION ECONOMY
Interruption Engagement
Directors Connectors
One-to-many Many-to-one
Reactive Interactive
Return on Investment Return On Involvement
Heavy users Inspirational Consumers
Big promises Intimate gestures
What you need What I want
| p.
I N S I G H T S • I D E A S • R E S U LT S
1. What’s your role in the
ATTRACTION ECONOMY?
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
33
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
34
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
35
| p.
I N S I G H T S • I D E A S • R E S U LT S 2. Evolution from
CONSUMER to PROSUMER to
SELLSUMER
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
37
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
38
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
39
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
40
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
41
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
42
| p. 43
| p.
I N S I G H T S • I D E A S • R E S U LT S
CONSUMER = Extracting Value
PROSUMER/SELLSUMER
= Adding Value
| p. 45
| p. 46
| p. 47
| p.
I N S I G H T S • I D E A S • R E S U LT S
2. The Collaborative Economy
| p.
I N S I G H T S • I D E A S • R E S U LT S
2. Every brand must evaluate a business model of renting, lending,
or gifting their products and services
| p.
I N S I G H T S • I D E A S • R E S U LT S
2. Every brand must evaluate a business model of renting, lending,
or gifting their products and services
| p.
I N S I G H T S • I D E A S • R E S U LT S
2. Every brand must evaluate a business model of renting, lending,
or gifting their products and services
| p.
I N S I G H T S • I D E A S • R E S U LT S
2. Every brand must evaluate a business model of renting, lending,
or gifting their products and services
| p.
I N S I G H T S • I D E A S • R E S U LT S
2. How are you ADDING VALUE?
How are you COLLABORATING WITH
CONSUMERS?
| p. 54
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
55
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
56
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
57
| p.
I N S I G H T S • I D E A S • R E S U LT S
3. Our day is filled with
MOBILE MOMENTS
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
59
| p. 60
| p. 61
| p.
I N S I G H T S • I D E A S • R E S U LT S
3. How are you enhancing
MOBILE MOMENTS?
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
63
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
64
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
65
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
66
| p.
I N S I G H T S • I D E A S • R E S U LT S
4. The EXPECTATION ECONOMY
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
68
| p. 69
| p. 70
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
71
| p.
I N S I G H T S • I D E A S • R E S U LT S
4. How are you
SURPRISING and DELIGHTING?
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
73
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
74
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
75
| p.
I N S I G H T S • I D E A S • R E S U LT S
4. Advertising is now
LESS ABOUT MESSAGING and more about
CONTENT CURATION/DISTRIBUTION
and increasingly about UTILITIES
and SERVICES
| p.
I N S I G H T S • I D E A S • R E S U LT S
4. Advertising is now
LESS ABOUT MESSAGING and more about
CONTENT CURATION/DISTRIBUTION
and increasingly about UTILITIES
and SERVICES
| p.
I N S I G H T S • I D E A S • R E S U LT S
From changing perceptions to changing
reality
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
79
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
80
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
81
| p.
I N S I G H T S • I D E A S • R E S U LT S
5. What SERVICE does
your ADVERTISING PROVIDE?
How are you changing
REALITY?
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
83
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
84
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
85
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
86
| p.
I N S I G H T S • I D E A S • R E S U LT S
6. The ONE SCREEN WORLD
| p.
I N S I G H T S • I D E A S • R E S U LT S
6. The ONE SCREEN WORLD
| p.
I N S I G H T S • I D E A S • R E S U LT S
6. The ONE SCREEN WORLD
| p.
I N S I G H T S • I D E A S • R E S U LT S
6. The ONE SCREEN WORLD
| p.
I N S I G H T S • I D E A S • R E S U LT S
6. What’s your
ONE SCREEN STRATEGY?
What makes you
INTERESTING?
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
92
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
93
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
94
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
95
| p.
I N S I G H T S • I D E A S • R E S U LT S7. Nobody knows
ANYTHING.WE ARE ALL
LEARNING.
| p.
I N S I G H T S • I D E A S • R E S U LT S7. Nobody knows
ANYTHING.WE ARE ALL
LEARNING.
| p.
I N S I G H T S • I D E A S • R E S U LT S7. Nobody knows
ANYTHING.WE ARE ALL
LEARNING.
| p.
I N S I G H T S • I D E A S • R E S U LT S7. Nobody knows
ANYTHING.WE ARE ALL
LEARNING.
| p.
I N S I G H T S • I D E A S • R E S U LT S7. Nobody knows
ANYTHING.WE ARE ALL
LEARNING.
| p.
I N S I G H T S • I D E A S • R E S U LT S
7. What’s your INNOVATION STRATEGY?
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
102
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
103
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
104
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
105
| p.
I N S I G H T S • I D E A S • R E S U LT S
7. Advertising needs more
T-SHAPED PEOPLE!
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
107
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
108
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
109
| p.
I N S I G H T S • I D E A S • R E S U LT S
7.5. Do you nurture a
T-SHAPED CULTURE?
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
111
| p.
Purpose
• Introduce a “ceiling” recommendation to stretch
investment levels considerably and achieve a new level of
partner status, resulting in more impactful, ambitious
campaigns for Visa
‒ Approach should incentivize Google and Facebook to be more
proactive in Service Levels, Innovative Solutions and Training &
Education
• Provide further explanation of methodology used to
determine “floor” partnership allocations
112