Reduce the clutter and the time it takes to analyze the long list of keywords in your performance reports. If some of the keywords aren’t getting many impressions or visibility for you, there’s no need to keep them around.

Consider each match type and what part they play in your adwords account. This is vital while crafting your keyword strategy. For example, you can capture long tail keywords with a broad match type, or use exact match for your primary volume and value drivers.

The phrase match type will provide a lot of visibility for you, so you don’t need to worry about creating additional keyword variations. The many variations eventually turn into an extra keyword mess in your account.

Try Dynamic Search Ads to simplify account management.Dynamic Search Ads automatically targets queries searched by user and generates tailored headings based on the content of your site. This provides an expanded reach while saving a lot of time.

Improving the rank of your ads can boost the presence of your ads and expand your reach. Pairing a more aggressive bidding strategy with a higher quality score can drive an improved ad rank and increase the reach of your existing keywords.

DELETE LOW SEARCH VOLUME KEYWORDS

MANAGE KEYWORD MATCH TYPES FOR BETTER CONTROL

DON’T CREATE VARIATIONS OF PHRASE/EXACT MATCH KEYWORDS.

ALWAYS LOOK FOR NEW TARGETING OPPORTUNITIES

EXPAND THE REACH OF EXISTING KEYWORDS

Your keyword set should include consideration of all unique user queries that are possible when searching for your business. Adjust your bid strategy to expand your reach, simplify your process and eliminate poorly quali�ed impressions.

ALIGN YOUR KEYWORDS WITH YOUR BUSINESS GOALS

Search partners provide new places for your keywords, and it may result in reduced CPCs and improved CPAs due to the competitive dynamics vs the Google.com search auction.

INCREASE YOUR USER REACH BY TARGETING SEARCH PARTNERS

8 KEYWORDS STRATEGY TO GROW YOUR BUSINESS ONLINE

EXCERPTS FROM GOOGLE'S WHITE PAPER “KEYWORDS TO THE WISE"

Referrencehttp://adwords.blogspot.in/2014/05/weve-got-you-covered-with-our-new-guide.html

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Make negative keyword add-ons a regular practice. Negative keywords remove your ads from search results that are less relevant to your product or service, even when the query is syntactically associated with your targeted keywords.

USE NEGATIVE KEYWORDS TO REFINE YOUR TRAFFIC