8 seo basics to grow your small business by linknow meda
TRANSCRIPT
TARGET LOCALKEYWORDSSPECIFIC TO
YOURBUSINESS.
LINKNOWMEDIA.BIZ
try Google Keyword Planner or SEMRush
1. KEYWORD RESEARCH
CREATE PAGETITLES, METADESCRIPTIONS,URL'S ANDCONTENT.
LINKNOWMEDIA.BIZ
use your keywords throughout
2. ONSITE SEO
MAKE SUREYOUR NAME,ADDPRESS,AND PHONE #ARE CORRECT.
LINKNOWMEDIA.BIZ
this will help your business appear in search
results; go to google.com/business/
3. GOOGLE+ BUSINESS PAGE
SETUP A BLOGTHAT TARGETS
YOURAUDIENCESNEEDS.
LINKNOWMEDIA.BIZ
each blog is a new chance to show up in search
results for local search terms
4. CREATE UNIQUE CONTENT
USE PPC, EMAIL,PROMOTED
SOCIAL MEDIA,DISPLAY ADS,YELP, FORUMS.
LINKNOWMEDIA.BIZ
create a diverse plan to expand your reach
5. DEVELOP AN ADVERTISING PLAN
WHENEVER YOUWANT USERS TOACT, ADD A
CALL-TO-ACTIONBUTTON.
LINKNOWMEDIA.BIZ
"Call Us," "Review Us Here," "Book an
Appointment," etc
6. CALL TO ACTION
MAKE YOURSEO MORE
EFFICIENT WITHA CMS.
LINKNOWMEDIA.BIZ
a CMS will help you optimize your content more
quickly and easily
7. CONTENT MANAGEMENT
OPTIMIZEEVERYTHINGFOR MOBILEUSERS.
LINKNOWMEDIA.BIZ
mobile users have surpassed desktop; make sure
you're set up for success wherever people are
searching for you
8. GO MOBILE