A Crash Course on CreativityProfessor Tina Seelig, Stanford University

Stanford University

Esfandiar KhaleghiBiomedical Design Engineer

s

www.esfandiar.co

Assignment 2.Are You Paying Attention ?

I’m not a shopaholic person and I usually don’t have time to spend my times for window shopping, and I commonly order my stuff from the brands websites or online shops such as amazon.

But, whenever I have time to go and walk, I would take my time to go to the stores which really gives me a huge energy and motivate me and mostly the following shops are in my top 10 stores to visit.

Hence, I decided to go Oxford Street in central London and do this research in those shops.

Apple Store Regent Street

235 Regent Street London, Greater London W1B 2EL

Apple Store

Apple Store Regent Street

Apple Store Brent Cross

Apple Store White City

I can not remember the last time which I passed from an Apple Store and didn't go inside. It may be due to the same DNA of design within all Apple Stores which could absorb me.

Apple Store Regent Street

235 Regent Street London, Greater London W1B 2EL

Apple Store

By the help of using Glassy Interior Design you can easily find the department which you are looking for as well as enjoying the effect of lights and LCDs shadows on the glasses. Simple Stylish and Luxury in-store design.

So, this simple structure absorb my attention for any offering products, promotions and all available products, accessories and services in one site.

Apple Store Regent Street

235 Regent Street London, Greater London W1B 2EL

Apple StoreEverything are organized and you can easily understand which section you are going to go. Am I there to purchase something new ?, Do I have a problem with my apple product and I should go to Genius Bar ?, DO I need any help …. ?

Whenever I felt any help, I can easily inform the nearest specialist via the iPad which are all over the tables and I can raise a request for a person to help me or I can easily come and enjoy apple products without any problem.

Apple Store Regent Street

235 Regent Street London, Greater London W1B 2EL

Apple StoreThe good things about Apple Stores is that it’s absolutely no string attached to you. No body would come and harass you and push you to purchase with the silly and annoying “May I help you?” question … ( I'm just looking :D )

If you need help you can easily ask the Blue Shirt staff who have a May I Help You message on their shirts or easily through monitors which are designed like iPad that you can access to the nearest relative staff to come to you based on your help.

Apple Store Regent Street

235 Regent Street London, Greater London W1B 2EL

Apple StoreThe other good things is that I never experienced to hear an alarm in apple store .They use stylish anti-theft alarm rather than bulky one in other stores which always their alarms annoy every customer.

I never ever forget the time which I purchased my iPad 2 and I stayed in the queues for a while. Then, after my purchase and I when I wanted to leave the shop, surprisingly all of the apple staff started to handclap and that experience is still in my mind…

To sum it up, the simple DNA of Apple design are in both their products and their stores. Simple, User Friendly and Stylish by the help of pure Glassy materials, aluminum and in white and black color.

Apple Store Regent Street

235 Regent Street London, Greater London W1B 2EL

Apple Store

Carphone Warehouse Ltd.

272-274 Oxford St., London, Greater London W1C 1DU

I never enjoyed of Carphone Warehouse and I usually don’t go and shop in person though their stores. Although, their customer service are so good,

I always preferred to buy from their website and not in their stores.

Carphone Warehouse Ltd.

272-274 Oxford St., London, Greater London W1C 1DU

My main reason is their messy design. Most of the phones are dummies and the real models have been attached to bulky anti-theft alarms which not only so sensitive and would be easily activated, but also you can not sense the weight and look of the phone. Also, their staff are usually annoying me with their comments and offering the contracts and …

Nike Town London.

236 Oxford Street Marylebone, London W1C 1DE

Although I usually don’t buy Nike products on my regular bases but I commonly go and visit Nike Town Store London whenever I’ll be around as it always motivate me and give me energy, beside their motivative Logo as a tick and great slogan of Just Do It….

Carphone Warehouse Ltd.

272-274 Oxford St., London, Greater London W1C 1DU

Zara UK Ltd. London.

333 Oxford Street, Mayfair, London

W1C 2HY

Zara stores, are kind of shops that absorb me as well. Their doors always are open and Casual, Fashion and Smart sections are divided. You can easily find your desired location within a second. The great music is in background, and good perfume smell are around.

Zara UK Ltd. London.

333 Oxford Street, Mayfair, London

W1C 2HY

John Lewis

300 Oxford Street London, Greater London W1A 1EX

John Lewis, is those kind of chain stores which I go and visit them on a regular base. Not only they cover various brands which are organized based on their section and overall prices. JL has always has a big store with several levels that cover different sections and you can easily choose your required section based on the floors and you would find whatever you want on that floor. The security guard would welcome you on the entrance and wishing you the best on exit.

John Lewis

300 Oxford Street London, Greater London W1A 1EX

BMW i London

77 Park La, Mayfair, London W1K 7TP

BMW i is a brand new section of the BMW AG which consist of design teams that has a new approach of thinking like me. We decided to rather than opening a dealership, open and store and let people to come along and visit us and know more about our design philosophy and technologies. Non of the store team are from sales department and they do not offer any purchase or lease, If you are interested to purchase you are more than welcome to walk for a minute and go to next store which is our dealership but here you are only o visit.

BMW i London

77 Park La, Mayfair, London W1K 7TP

BMW i London

77 Park La, Mayfair, London W1K 7TP

Although, we have only few of these conceptual cars but the people are happy to have a test drive of whatever car they want.

With this strategy million of visitors walk in during Summer Olympic London 2012 and enjoyed stay in the BMW I store which was amazing record fir us.

Thank for your attention.

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