creativity assignment paying attention
TRANSCRIPT
Store 1
• Did not feel like visiting this store
• Not well arranged
• Food items & toilet brush were kept together
• Store keeper gives the products
• Similar products were kept so close together that customers got confused
• The store was not attractive
Store 2
• This is a bigger store with a variety of products
• Customers purchased large quantities
• Offered discounts
• Well maintained
• Attracted customers to stay longer
• The colors of the store are not very attractive
• Awards of the store persons were put on display
Store 3
• Smaller store
• Owner of the shop is the only salesperson
• The products were properly displayed
• Frequently selling and Impulse products were kept at a hand’s reach(Biscuits)
• Products which were rarely bought were kept at the top (cooking oil, Antiseptic Liquid)
• Outer Boards were sponsored by companies
• Products kept in the display were unattractive
• Some products were not at all visible
• Customer has to specify a product which he has in mind
Overall view
• The stores here don’t let the customers to feel the product
• Many stores are very small & carry very little assortment
• The Store owners are rude
• Big stores are visited only by customers with high income
• Big stores are very few & they don’t provide credit
• Most customers come to stores to buy and not to window shop
• Customers crowd the stores whenever there is a discount or sale
• Most stores are not attractive enough
• A customer spends very little time