1

a look at the competition

MKT 301 Client:

Indian Ridge Golf Course

Beach | Colant | McCall | O’ Rourke | Spitler

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The Competitive Landscape

MKT 301- Indian Ridge Golf Course

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Side-By-Side Comparisons

Breaking Down the Competitive Categories

1Pricing

2Facilities &Amenities

3Events

4Leagues & Lessons

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Tee Time Pricing

How does each course’s pricing compare?

1

$$$ Price Range:

• Indian Ridge (Oxford, OH)• Pleasant Hill (Middletown, OH)• Liberty Country Club (Liberty, IN)• Pebble Creek (Colerain Township, OH)• Miami Whitewater Golf Course (Harrison, OH)

Pricing Comparison

Price Range # of Golf Courses

$ ($16.00-23.00) 1

$$ ($23.01-30.00) 3

$$$ ($30.01-37.00) 5

$$$$ ($37.01-44.00) 9

$$$$$ ($44.01+) 1

*Public // 18 holes // Weekend // Cart inc.

VV

SR

Pric

ing

Com

paris

onConsiderations:

Walking vs. Golf Carts9-hole vs. 18 holeWeekday vs. WeekendWeekday vs. Fri. vs. Sat/Sun.Twilight PricingSenior Discounts

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2 Facilities & Amenities

What do the courses have to offer?

Pro ShopDriving RangeRestaurant/ GrilleOutdoor Event SpaceIndoor Event Space (Banquet Hall)PoolTennis CourtsPutting/Chipping AreaFull BarSports Complex

Facilities & Amenitities

Walden Ponds| Fairfield Township, OH*Bold includes Indian Ridge Golf Course

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Facilities & Amenities

Blue Ash Golf Course | Cincinnati, OH

Hueston Woods | Oxford, OH

Weatherwax| Middletown, OH

Pebble Creek| Colerain Township, OH

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3 Special Events

Are there planned parties, themed nights, etc.?

Parent/Child DayLadies’ Spring FlingUniversity NightFundraiser NightsFriends and Family Golf NightTournamentsClass ReunionsPartiesCorporate Events

Events

The Elks Golf Club| Hamilton, OH

Walden Ponds| Fairfield Township, OH

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4 Leagues & Lessons

Are leagues or lessons available?

Benefits:

Dependable & Consistent RevenueLocal ExposureWOM AdvertisingFriends and Family PromotionsAdd-On Private Lessons

Leagues Available

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Lessons Available

Shaker Run’s Golf Academy

• Titleist Custom Club Fitting• Custom Golf Balls• Scotty Cameron Putters• Club Repair• Indoor and Outdoor Teaching Facilities

Indian Ridge’s Golf Camp

• Golf etiquette• Grip, stance, alignment• Putting• Short game, chip & pitch• Basic full swing• Course management• Program review

• Individual Lessons• Group Lessons• Junior Lessons

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For a Full Comparison among Indian Ridge and their closest competitors, please review the spreadsheet provided to you.

Comprehensive Comparison…

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? Questions?

Thank You

MKT 301:Presentation by Anthony Colant & Christine SpitlerAdditional Team Members: Kate Beach, Megan McCall, & Molly O’ Rourke