a new tic for ghent
TRANSCRIPT
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A new TIC
for Ghent Erwin Van De Wiele Managing Director Ghent Tourism
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City of the three towers
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300 000 pax
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Ugly but effective
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1997 - 2012
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Threat Opportunity The old fish mine
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Threat Opportunity
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Castle: 270 000 pax
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Winning Design
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Winning Design
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Winning Design
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Winning Design
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Winning Design +
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+ New approach: leaving the desk + Timeless touch table + Info after hours: digital poster wall + Self service brochure wall + Regional information & other cities
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+ Main asset though:
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Main asset: in the product
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(After many many many years) The result
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New art work
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Partytime!
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Transformation
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Boost?
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Happy staff
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Happy manager!
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Neptune
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Some months later…
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Zooming in
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Zooming in
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Zooming in
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Zooming in
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Conclusion 1: Aim high
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Conclusion 2: Know your worth
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Conclusion 3: Make a statement
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Conclusion 4: Despair
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Conclusion 5: Let go!
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Conclusion 6: Stay alert!
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New trends & evolutions