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    1 Human Resource Planning Inmantec Business School

    A PROJECT REPORT TO ASCERTAIN THE VARIOUS FACTORS

    RESPONSIBLE FOR THE ATTRITION OF STAFFS IN RETAILINDUSTRY

    A HUMAN RESOURCE PLANNING REPORT IN

    PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF

    POST GRADUATE DIPLOMA IN MANAGEMENT

    (Recognized by AICTE,Ministry HRD,Govt of India)

    BY

    GROUP 4

    Under the guidance of

    Prof. : R.K. Singhal

    INMANTEC, Ghaziabad

    Integrated Academy of Management and Technology

    Ghaziabad

    2011-2013

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    Acknowledgement The satisfaction and euphoria that accompany the successful completion of the work should be

    incomplete unless we mention the people as an expression of gratitude, who made it possible and

    whose constant guidance and encouragement served as a beacon of light and crowned our efforts

    with success. This report would have been impossible but for the support and guidance that we

    received from various people at different stages of the project.

    My sincere thanks to my faculty guide PROF. R. K. Singhal whose excellent guidance,

    encouragement and patience has made possible the successful completion of this project.

    Last but not the least we extend my sincere thanks to the entire team for providing us their time and

    active co-operation and all who have helped us directly or indirectly in this project.

    Mohammad Zishan Mallick (PG-11-22)

    Rachna (PG-11-34)

    Rashi Kumari (PG-11-36)

    Sadhna Devi (PG-11-37)

    Ankita Srivastava (PG-11-06)

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    Declaration CertificateThis is to certify that the work presented in the project entitled To ascertain the various factors

    responsible for the att rition of staffs in retail industry , in partial fulfillment for the award of

    degree of PGDM . This project is an authentic work carried out under our supervision and guidance.

    To the best of my knowledge, the content of the project does not form a basis for the award of any

    previous degree to anyone else.

    DATE: (GUIDES NAME &SIGNATURE)

    DEPARTMENT OF MANAGEMENT

    INMANTCE BUSINESS SCHOOL

    GHAZIABAD

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    IndexSl No. Content. Page No.

    1 Introduction to the study ............................................ 5

    2 Industry Profile ......................................................... 6-7

    3 Objectives, Scope and Limitations of the study ..... 8

    4 Need for the study .............. 9

    5 Theoretical aspect of the topic..............................................................9-11

    6 Research Methodology .. ............................................ .12-14

    7 Data Analysis and Interpretation .................... .... 15-31

    8 Factor Analysis...................................................................................32-46

    9 Findings an Suggestions ........................... 47

    10 Recommendations .......................... 48-49

    11 References ................. ..... 50-51

    12 Annex ure .................. .. 52-55

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    Introduction to the study

    ATTRITION

    In human resources context, turnover or labor turnover is the rate at which an employer gains and

    losses employees. Simple ways to describe it are "how long employees tend to stay" or "the rate of

    traffic through the revolving door." Turnover is measured for individual companies and for their

    industry as a whole. If an employer is said to have a high turnover relative to its competitors, it

    means that employees of that company have a shorter average tenure than those of other companies

    in the same industry. High turnover can be harmful to a company's productivity if skilled workers are

    often leaving and the worker population contains a high percentage of novice workers.

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    Industry profile

    India retail industry is the largest industry in India, with an employment of around 8% and

    contributing to over 10% of the country's GDP. Retail industry in India is expected to rise 25%

    yearly being driven by strong income growth, changing patterns.

    It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion. India

    retail industry is one of the fastest growing industries with revenue expected in 2007 to amount US$

    320 billion and is increasing at a rate of 5% yearly. A further increase of 7-8% is expected in theindustry of retail in India by growth in consumerism in urban areas, rising incomes, and a steep rise

    in rural consumption. It has further been predicted that the retailing industry in India will amount to

    US$ 21.5 billion by 2010 from the current size of US$ 7.5 billion.

    India retail industry is expanding itself most aggressively; as a result a great demand for real estate is

    being created. Indian retailers preferred means of expansion is to expand to other regions and to

    increase the number of their outlets in a city. It is expected that by 2010, India may have 600 new

    shopping centres. India retail industry is progressing well and for this to continue retailers as well as

    the Indian government will have to make a combined effort.

    The Indian retail market, which is the fifth largest retail destination globally, has been ranked as the

    most attractive emerging market for investment in the retail sector by AT Kearney's eighth annual

    Global Retail Development Index (GRDI), in 2009. The share of retail trade in the country's gross

    domestic product (GDP) was between 8 10 per cent in 2007. It is currently around 12 per cent, and

    is likely to reach 22 per cent by 2010.

    A McKinsey report 'The rise of Indian Consumer Market', estimates that the Indian consumer market

    is likely to grow four times by 2025. Commercial real estate services company, CB Richard Ellis'

    findings state that India's retail market is currently valued at US$ 511 billion. Further, CB Richard

    Ellis states that India has moved up to the 39th most preferred retail destination in the world in 2009,

    up from 44 last year.

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    India continues to be among the most attractive countries for global retailers. At US$ 511 billion in

    2008, its retail market is larger than ever and drawing both global and local retailers. Foreign direct

    investment (FDI) inflows as on July 2009, in single-brand retail trading, stood at approx. US$ 46.60

    million, according to the Department of Industrial Policy and Promotion (DIPP).The organised retail

    sector, which currently accounts for around 5 per cent of the Indian retail market, is all set to witness

    maximum number of large format malls and branded retail stores in South India, followed by North,

    West and the East in the next two years.

    Market Share of Retailer

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    Objectives, Scope and Limitations of the

    study

    OBJECTIVES OF THE STUDY

    The study is undertaken with the following objectives.

    To ascertain the various factors responsible for the attrition of staffs in retail industry.

    To give various suggestion on how to reduce attrition rate in retail industry.

    SCOPE OF THE STUDY

    To find the main factors for attrition in Indian retail Industry, To check the level of satisfaction and

    communication among retailing staffs and provide suggestions for improving employee retention.

    LIMITATIONS OF THE STUDY

    The research had several limitations in the data collection phase since left employees were taken as

    the population for the study.

    Since the questionnaire involved the collection of responses from the work personnel in

    retail industry on the reasons of their/co-workers exit, the reliability of this research wasless as it proved to be a perspective of secondary data.

    Some of the team leaders feared giving responses pertaining to career growth, as they felt

    that their information might reach their superiors. However on promising their

    confidentiality of their views and responses, open and candid opinions poured up.

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    Need for the study

    One of the major problems of the retail industry as well as for this company is the growing attrition.

    This research project has arisen as a consequence of growing concern within the company regarding

    manpower retention and turnover However, there is a real need to conduct this research in the

    organization because attrition among the floor staffs is acute in the plant. Our research focuses on

    identifying the various factors contributing to attrition so that attention can be given them. Since the

    industry requires the need of staffs viz. salesmen, cashiers, marketers, maintenance personnel, etc.

    and since the organization is undergoing expansion, the need for stabilizing the manpower is quite

    high and consequently the need for a research in this area is even higher.

    Theoretical aspects of the topic

    Costs

    When accounting for the costs (both real costs, such as time taken to select and recruit a replacement,

    and also opportunity costs, such as lost productivity), the cost of employee turnover to for-profit

    organizations has been estimated to be up to 150% of the employees' remuneration package. There

    are both direct and indirect costs. Direct costs relate to the leaving costs, replacement costs and

    transitions costs, and indirect costs relate to the loss of production, reduced performance levels,

    unnecessary overtime and low morale.

    Internal vs. external turnover

    Like recruitment, turnover can be classified as 'internal' or 'external'.[3] Internal turnover involves

    employees leaving their current positions and taking new positions within the same organization.

    Both positive (such as increased morale from the change of task and supervisor) and negative (such

    as project/relational disruption, or the Peter Principle) effects of internal turnover exist, and

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    therefore, it may be equally important to monitor this form of turnover as it is to monitor its external

    counterpart. Internal turnover might be moderated and controlled by typical HR mechanisms, such as

    an internal recruitment policy or formal succession planning.

    Skilled vs. unskilled employees

    Unskilled positions often have high turnover, and employees can generally be replaced without the

    organization or business incurring any loss of performance. The ease of replacing these employees

    provides little incentive to employers to offer generous employment contracts; conversely, contracts

    may strongly favour the employer and lead to increased turnover as employees seek, and eventually

    find, more favorable employment.

    However, high turnover rates of skilled professionals can pose as a risk to the business or

    organization, due to the human capital (such as skills, training, and knowledge) lost. Notably, given

    the natural specialization of skilled professionals, these employees are likely to be re-employed

    within the same industry by a competitor.[citation needed] Therefore, turnover of these individuals

    incurs both replacement costs to the organization, as well as resulting in a competitive disadvantage

    to the business.

    Voluntary vs. involuntary turnover

    Practitioners can differentiate between instances of voluntary turnover, initiated at the choice of the

    employee, and those involuntary instances where the employee has no choice in their termination

    (such as long term sickness, death, moving overseas, or employer-initiated termination).

    Typically, the characteristics of employees who engage in involuntary turnover are no different from

    job stayers. However, voluntary turnover can be predicted (and in turn, controlled) by the construct

    of turnover intent.

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    Causes of high or low turnover

    High turnover often means that employees are unhappy with the work or compensation, but it can

    also indicate unsafe or unhealthy conditions, or that too few employees give satisfactory

    performance (due to unrealistic expectations or poor candidate screening). The lack of career

    opportunities and challenges, dissatisfaction with the job-scope or conflict with the management has

    been cited as predictors of high turnover.

    Low turnover indicates that none of the above is true: employees are satisfied, healthy and safe, and

    their performance is satisfactory to the employer. However, the predictors of low turnover may

    sometimes differ than those of high turnover. Aside from the fore-mentioned career opportunities,

    salary, corporate culture, management's recognition, and a comfortable workplace seem to impact

    employees' decision to stay with their employer.

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    Research Methodology

    RESEARCH DESIGN

    The research design used in this project is the descriptive research design.

    METHOD OF DATA COLLECTION

    The data collected is divided into two namely primary data and secondary data. The method and

    mode used for collecting these data are explained below.

    PRIMARY DATA

    The primary data collection is the gathering of responses from the staffs which was done by direct

    survey with the help of questionnaire.

    SECONDARY DATA

    The secondary data is the information collected from the compa nys official web sites, books and

    HR portals for the project work.

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    RESEARCH INSTRUMENT

    The research instrument used for collecting the data is questionnaire.

    Questionnaire:

    The Questionnaire is prepared in an organized and thorough manner and reframed accordingly after

    considering all the required aspects of the attrition analysis, using last years data. The scale ranges

    from a score of 1 for Strongly Agree to a score of 5 for Strongly Disagree.

    Parameters Used For the Survey

    The factors which were taken into consideration for the attrition analysis survey are as follows;

    Employee morale

    Career growth

    Work Environment

    Communication

    Company Policies

    Training

    Communication

    Overall satisfaction of the company

    SAMPLING DESIGN:

    Population:

    Population taken for the study is the retailing industry personnel of various designation, the

    personnel are from different organization namely Big Bazaar, Easy Day, Pantaloons, Spencer, Future

    Group, and Shoppers Stop.

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    Sample Size:

    For the completion of the project the the time constraint was tight so we decided to keep the samplesize low to 71.

    STATISTICAL TOOLS USED FOR ANALYSIS

    After data collection, statistical tools are used for analyzing the data and results are obtained. From

    the obtained results, findings and suggestions can be done. The statistical tools used in this project

    for analysis are:

    SPSS (Simple Percentage Analysis).

    MS-Excel.

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    Analysis and Interpretation

    1. Do you feel that you are a valued part of your organization?

    Strongly Agree 8 11.26%

    Partially Agree 18 25.35%

    Neutral 9 12.67%

    Partially Disagree 20 28.16%

    Strongly Disagree 16 22.53%

    Total 71 100%

    Interpretation: From the total respondents , 25.35% respondents partially agreed that theyare a

    valued part of their organization , 11.26% strongly agree to this, 12.67%are neutral and 28.16%

    is disagree and 22.53% are strongly disagree with the statement.

    0

    5

    10

    15

    20

    StronglyAgree

    PartiallyAgree

    Neutral PartiallyDisagree

    StronglyDisagree

    8

    18

    9

    20

    16

    Chart 1

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    2. Do you feel that you are respected and fairly treated in the organization?

    Strongly Agree 12 16.90%

    Partially Agree 17 23.94%

    Neutral 9 12.67%

    Partially Disagree 21 29.57%

    Strongly Disagree 12 16.90%

    Total 71 100%

    Interpretation: From the total respondents 23.94% of the respondents are agree that yes they are

    respected and fairly treated in their organization where as 12.67% are neutral and 29.57% are

    partially disagree for that and 16.90% are strongly agree with the above statement.

    0

    5

    10

    15

    20

    25

    Strongly Agree Partially Agree Neutral PartiallyDisagree

    StronglyDisagree

    12

    17

    9

    21

    12

    Chart 2

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    3. Do you feel that your morale in the office is high?

    Strongly Agree 9 12.67%

    Partially Agree 16 22.53%

    Neutral 14 19.71%

    Partially Disagree 26 36.61%

    Strongly Disagree 6 8.45%

    Total 71 100%

    Interpretation: From the total respondents 19.71% of the respondents are neutral that they are not

    having any idea about morale, and 22.53% are agree that Morale in the office is high and 12.67% are

    strongly agree for that and 8.45% are disagree for that.

    0

    5

    10

    15

    20

    25

    30

    Strongly Agree Partially Agree Neutral PartiallyDisagree

    StronglyDisagree

    9

    1614

    26

    6

    Chart 3

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    4. Do you have career goals and future prospects which align with the objectives of

    your organization?

    Strongly Agree 12 16.90%

    Partially Agree 17 23.94%

    Neutral 15 21.12%

    Partially Disagree 22 30.98%

    Strongly Disagree 5 7.04%

    Total 71 100%

    Interpretation: From the total respondents 23.94% of the respondents agree with the above

    statements where as 21.12% are neutral and 30.98% are disagree for that and 7.04% are strongly

    disagree with the above statements.

    12

    17

    15

    22

    5

    Chart 4

    Strongly Agree

    Partially Agree

    Neutral

    Partially Disagree

    Strongly Disagree

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    5. Do you feel that your job fits into larger picture of the organization?

    Strongly Agree 6 8.45%

    Partially Agree 13 18.30%

    Neutral 16 22.53%

    Partially Disagree 28 39.43%

    Strongly Disagree 8 11.26%

    Total 71 100%

    Interpretation: From the total respondents 18.30% of the respondents are agree that they know

    how their job fits into larger picture of the organization and 22.53% are neutral and 8.45% are

    strongly agree for that and 39.43% are partially and 11.26% are strongly disagree for that.

    0

    5

    10

    15

    20

    25

    30

    Strongly Agree Partially Agree Neutral PartiallyDisagree

    StronglyDisagree

    6

    1316

    28

    8

    Chart 5

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    6. Do you have a clear understanding of how your job performance is measured?

    Strongly Agree 6 8.45%

    Partially Agree 15 21.12%

    Neutral 11 15.49%

    Partially Disagree 31 43.66%

    Strongly Disagree 8 11.26%

    Total 71 100%

    Interpretation: From the total respondents 21.12% of respondents are agree that they have a clear

    understanding of how their job performance is measured 15.49% are neutral and 43.66% are disagree

    for that and 8.45% are strongly agree for that.

    0

    5

    10

    15

    20

    25

    30

    35

    Strongly Agree Partially Agree Neutral Partially

    Disagree

    Strongly

    Disagree

    6

    1511

    31

    8

    Chart 6

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    7. Do you have a good relationship with your supervisor/seniors?

    Strongly Agree 11 15.49%

    Partially Agree 14 19.71%

    Neutral 11 15.49%

    Partially Disagree 19 26.76%

    Strongly Disagree 16 22.53%

    Total 71 100%

    Interpretation: From the total respondents 19.71% of the respondents are agree that they have a

    positive relationship with their supervisor and 15.49% are strongly agree for that and 15.49% are

    neutral and 26.76% are partially and 22.53% are strongly disagree for that.

    02468

    101214161820

    Strongly Agree Partially Agree Neutral Partially

    Disagree

    Strongly

    Disagree

    11

    14

    11

    19

    16

    Chart 7

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    8. Is there a spirit of co-operation among yourself, your peers and your sub ordinates?

    Strongly Agree 9 12.67%

    Partially Agree 13 18.30%

    Neutral 17 23.94%

    Partially Disagree 22 30.98%

    Strongly Disagree 10 14.08%

    Total 71 100%

    Interpretation: From the total respondents 18.30% of the respondents are agree that there is

    cooperation among them self but for the same statement 23.94% are neutral and 30.98% are disagree

    for that and 12.67% are strongly agree with the above statement.

    9

    13

    17

    22

    10

    Chart 8

    Strongly Agree

    Partially Agree

    Neutral

    Partially Disagree

    Strongly Disagree

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    9. Do you feel that workload and work targets are reasonable?

    Strongly Agree 3 4.22%

    Partially Agree 11 15.49%

    Neutral 19 26.76%

    Partially Disagree 32 45.07%

    Strongly Disagree 6 8.45%

    Total 71 100%

    Interpretation: From the total respondents 15.49% of the respondents are agree that The workload

    and work targets are reasonable and 26.76% are neutral and 45.07% are disagree for that and 4.22%

    are strongly agree for that and 8.45% are strongly disagree for that.

    0

    5

    10

    15

    20

    25

    30

    35

    Strongly Agree Partially Agree Neutral Partially

    Disagree

    Strongly

    Disagree

    3

    11

    19

    32

    6

    Chart 9

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    10. Is the work timings are flexible?

    Strongly Agree 11 15.49%

    Partially Agree 14 19.71%

    Neutral 18 25.35%

    Partially Disagree 18 25.35%

    Strongly Disagree 10 14.08%

    Total 71 100%

    Interpretation: From the total respondents 25.35% of respondents are disagreed that there sub-

    ordinates feel that the work timings are flexible and 19.71% are agree for that and 25.35% are neutral

    and 15.49% are strongly agree for that and 14.08% are strongly disagree for that.

    0

    2

    4

    6

    8

    10

    12

    14

    16

    18

    Strongly

    Agree

    Partially

    Agree

    Neutral Partially

    Disagree

    Strongly

    Disagree

    11

    14

    18 18

    10

    Chart 10

    Chart 10

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    11. Do you feel that the policies of the company are clearly articulated to you and other

    staffs?

    Strongly Agree 7 9.85%

    Partially Agree 15 21.12%

    Neutral 19 26.76%

    Partially Disagree 21 29.57%

    Strongly Disagree 9 12.67%

    Total 71 100%

    Interpretation: From the total respondents 26.76% of respondents are neutral they cant say

    anything about the policies in the company are clearly articulated to the staffs and 21.12% are agree

    for that and 9.85% are strongly agree for that and 29.57% are partially disagree for that.

    0

    5

    10

    15

    20

    25

    StronglyAgree

    Partially Agree Neutral PartiallyDisagree

    StronglyDisagree

    7

    15

    1921

    9

    Chart 11

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    12. Do you feel that the compensation paid to you is fair when compared to other

    organizations in the same industry?

    Strongly Agree 9 12.67%

    Partially Agree 16 22.53%

    Neutral 13 18.30%

    Partially Disagree 21 29.57%

    Strongly Disagree 12 16.90%

    Total 71 100%

    Interpretation: From the total respondents 22.53% of the respondents are agree with the above

    statements 18.30% are neutral and 29.57% are partially disagree for that and 12.67% are strongly

    agree for that and 16.90% are strongly disagree for that.

    9

    16

    13

    21

    12

    Chart 12

    Strongly Agree

    Partially Agree

    Neutral

    Partially Disagree

    Strongly Disagree

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    13. Do you get the reward and recognition on your achievement?

    Strongly Agree 9 12.67%

    Partially Agree 12 16.90%

    Neutral 14 19.71%

    Partially Disagree 22 30.98%

    Strongly Disagree 14 19.71%

    Total 71 100%

    Interpretation: From the total respondents 16.90% of the respondents are agree that they get reward

    and recognition where as 19.71% are neutral and 30.98% are disagree for the above statement and

    12.67% are strongly agree for that and 19.71% are strongly disagree for above statement.

    0

    5

    10

    15

    20

    25

    Strongly Agree Partially Agree Neutral PartiallyDisagree

    StronglyDisagree

    9

    1214

    22

    14

    Chart 13

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    14. Are the facilities provided by the company are good (cafeteria, transport &others

    services)?

    Strongly Agree 3 4.22%

    Partially Agree 13 18.30%

    Neutral 18 25.35%

    Partially Disagree 26 36.61%

    Strongly Disagree 11 15.49%

    Total 71 100%

    Interpretation: From the total respondents 18.30% of the respondents are agree that the facilities

    provided by the company are good , 25.35% are neutral and 4.22% are strongly agree for that and

    36.61% are disagree with the above statement.

    0

    5

    10

    15

    20

    25

    30

    Strongly Agree Partially Agree Neutral Partially

    Disagree

    Strongly

    Disagree

    3

    13

    18

    26

    11

    Chart 14

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    15. Does your company pay overtime allowance?

    Strongly Agree 5 7.04%

    Partially Agree 17 23.94%

    Neutral 21 29.57%

    Partially Disagree 23 32.39%

    Strongly Disagree 5 7.04%

    Total 71 100%

    Interpretation: From the total respondents 23.94% of the respondents are agree that the company

    pay overtime allowance to them whereas 29.57% are neutral and 7.04% are strongly agree for that

    and 32.79% are partially disagree for that.

    0

    5

    10

    15

    20

    25

    Strongly Agree Partially Agree Neutral PartiallyDisagree

    StronglyDisagree

    5

    1721

    23

    5

    Chart 15

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    16. Are there any grievance handling system?

    Strongly Agree 16 22.53%

    Partially Agree 27 38.02%

    Neutral 22 30.98%

    Partially Disagree 4 5.63%

    Strongly Disagree 2 2.81%

    Total 71 100%

    Interpretation: From the total respondents 38.02% of the respondents are agree that there are

    grievanc e handling system in their organization and 30.98% are neutral and 22.53% are strongly

    agree for that and 2.81% strongly disagree for that.

    16

    27

    22

    4 2

    Chart 16

    Strongly Agree

    Partially Agree

    Neutral

    Partially Disagree

    Strongly Disagree

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    17. If yes are they work satisfactorily?

    Strongly Agree 3 6.97%

    Partially Agree 9 20.93%

    Neutral 12 27.90%

    Partially Disagree 16 37.20%

    Strongly Disagree 4 9.30%

    Total 43 100%

    Interpretation: From the total respondents 20.93% of the respondents are agree that they are

    satisfied with their work whereas 27.90% are neutral and 6.79% are strongly agree for that and

    9.30% are strongly disagree for that.

    02468

    10121416

    Strongly Agree Partially Agree Neutral PartiallyDisagree

    StronglyDisagree

    3

    9

    12

    16

    4

    Chart 17

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    FACTOR ANALYSIS

    Descriptive Statistics

    Mean Std. Deviation Analysis N

    Q01 1.6197 .56987 71

    Q02 1.7042 .61862 71

    Q03 1.9437 .73460 71

    Q04 1.9577 .80065 71

    Q05 2.0000 .84515 71

    Q06 1.9296 .85061 71

    Q07 1.7606 .86956 71

    Q08 1.7324 .84444 71

    Q09 2.1972 .95048 71

    Q10 2.0986 .91269 71

    Q11 2.1690 .97080 71

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    Correlation Matrix a

    Q01 Q02 Q03 Q04 Q05 Q06 Q07

    Correlation Q01 1.000 .649 .528 .434 .445 .386 .419

    Q02 .649 1.000 .497 .436 .437 .286 .424

    Q03 .528 .497 1.000 .627 .621 .519 .560

    Q04 .434 .436 .627 1.000 .591 .709 .560

    Q05 .445 .437 .621 .591 1.000 .656 .544

    Q06 .386 .286 .519 .709 .656 1.000 .518

    Q12 2.2254 1.05826 71

    Q13 1.9859 .87002 71

    Q14 2.0704 .89959 71

    Q15 1.9437 .90849 71

    Q16 2.0563 1.04043 71

    Q17 2.3099 1.03636 71

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    Q07 .419 .424 .560 .560 .544 .518 1.000

    Q08 .379 .366 .436 .469 .701 .530 .573

    Q09 .378 .319 .466 .574 .480 .512 .421

    Q10 .375 .305 .307 .397 .370 .340 .336

    Q11 .479 .394 .454 .634 .662 .672 .522

    Q12 .428 .300 .494 .618 .511 .605 .385

    Q13 .421 .364 .446 .573 .544 .655 .354

    Q14 .555 .372 .547 .698 .526 .679 .424

    Q15 .344 .250 .380 .448 .502 .420 .399

    Q16 .374 .293 .378 .637 .504 .586 .252

    Q17 .517 .457 .530 .670 .587 .625 .432

    Sig. (1-tailed) Q01 .000 .000 .000 .000 .000 .000

    Q02 .000 .000 .000 .000 .008 .000

    Q03 .000 .000 .000 .000 .000 .000

    Q04 .000 .000 .000 .000 .000 .000

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    Q05 .000 .000 .000 .000 .000 .000

    Q06 .000 .008 .000 .000 .000 .000

    Q07 .000 .000 .000 .000 .000 .000

    Q08 .001 .001 .000 .000 .000 .000 .000

    Q09 .001 .003 .000 .000 .000 .000 .000

    Q10 .001 .005 .005 .000 .001 .002 .002

    Q11 .000 .000 .000 .000 .000 .000 .000

    Q12 .000 .006 .000 .000 .000 .000 .000

    Q13 .000 .001 .000 .000 .000 .000 .001

    Q14 .000 .001 .000 .000 .000 .000 .000

    Q15 .002 .018 .001 .000 .000 .000 .000

    Q16 .001 .007 .001 .000 .000 .000 .017

    Q17 .000 .000 .000 .000 .000 .000 .000

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    Correlation Matrix a

    Q08 Q09 Q10 Q11 Q12 Q13 Q14

    Correlation Q01 .379 .378 .375 .479 .428 .421 .555

    Q02 .366 .319 .305 .394 .300 .364 .372

    Q03 .436 .466 .307 .454 .494 .446 .547

    Q04 .469 .574 .397 .634 .618 .573 .698

    Q05 .701 .480 .370 .662 .511 .544 .526

    Q06 .530 .512 .340 .672 .605 .655 .679

    Q07 .573 .421 .336 .522 .385 .354 .424

    Q08 1.000 .529 .443 .683 .548 .539 .401

    Q09 .529 1.000 .751 .614 .651 .625 .585

    Q10 .443 .751 1.000 .577 .554 .452 .444

    Q11 .683 .614 .577 1.000 .755 .764 .657

    Q12 .548 .651 .554 .755 1.000 .810 .643

    Q13 .539 .625 .452 .764 .810 1.000 .622

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    Q14 .401 .585 .444 .657 .643 .622 1.000

    Q15 .632 .625 .524 .756 .682 .686 .512

    Q16 .456 .538 .430 .669 .702 .711 .667

    Q17 .569 .633 .420 .757 .691 .750 .666

    Sig. (1-tailed) Q01 .001 .001 .001 .000 .000 .000 .000

    Q02 .001 .003 .005 .000 .006 .001 .001

    Q03 .000 .000 .005 .000 .000 .000 .000

    Q04 .000 .000 .000 .000 .000 .000 .000

    Q05 .000 .000 .001 .000 .000 .000 .000

    Q06 .000 .000 .002 .000 .000 .000 .000

    Q07 .000 .000 .002 .000 .000 .001 .000

    Q08 .000 .000 .000 .000 .000 .000

    Q09 .000 .000 .000 .000 .000 .000

    Q10 .000 .000 .000 .000 .000 .000

    Q11 .000 .000 .000 .000 .000 .000

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    Q12 .000 .000 .000 .000 .000 .000

    Q13 .000 .000 .000 .000 .000 .000

    Q14 .000 .000 .000 .000 .000 .000

    Q15 .000 .000 .000 .000 .000 .000 .000

    Q16 .000 .000 .000 .000 .000 .000 .000

    Q17 .000 .000 .000 .000 .000 .000 .000

    Correlation Matrix a

    Q15 Q16 Q17

    Correlation Q01 .344 .374 .517

    Q02 .250 .293 .457

    Q03 .380 .378 .530

    Q04 .448 .637 .670

    Q05 .502 .504 .587

    Q06 .420 .586 .625

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    Q07 .399 .252 .432

    Q08 .632 .456 .569

    Q09 .625 .538 .633

    Q10 .524 .430 .420

    Q11 .756 .669 .757

    Q12 .682 .702 .691

    Q13 .686 .711 .750

    Q14 .512 .667 .666

    Q15 1.000 .608 .702

    Q16 .608 1.000 .779

    Q17 .702 .779 1.000

    Sig. (1-tailed) Q01 .002 .001 .000

    Q02 .018 .007 .000

    Q03 .001 .001 .000

    Q04 .000 .000 .000

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    Q05 .000 .000 .000

    Q06 .000 .000 .000

    Q07 .000 .017 .000

    Q08 .000 .000 .000

    Q09 .000 .000 .000

    Q10 .000 .000 .000

    Q11 .000 .000 .000

    Q12 .000 .000 .000

    Q13 .000 .000 .000

    Q14 .000 .000 .000

    Q15 .000 .000

    Q16 .000 .000

    Q17 .000 .000

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    Communalities

    Initial Extraction

    Q01 1.000 .588

    Q02 1.000 .636

    Q03 1.000 .675

    Q04 1.000 .739

    Q05 1.000 .635

    Q06 1.000 .725

    a. Determinant = 4.01E-007

    KMO and Bartlett's Test

    Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .908

    Bartlett's Test of Sphericity Approx. Chi-Square 935.324

    df 136

    Sig. .000

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    Q07 1.000 .606

    Q08 1.000 .615

    Q09 1.000 .728

    Q10 1.000 .743

    Q11 1.000 .805

    Q12 1.000 .774

    Q13 1.000 .774

    Q14 1.000 .706

    Q15 1.000 .743

    Q16 1.000 .774

    Q17 1.000 .771

    Extraction Method: PrincipalComponent Analysis.

    Total Variance Explained

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    Component

    Initial Eigenvalues Extraction Sums of Squared Loadings

    Total % of Variance Cumulative % Total % of Variance Cumulative %

    1 9.550 56.177 56.177 9.550 56.177 56.177

    2 1.477 8.689 64.865 1.477 8.689 64.865

    3 1.010 5.939 70.804 1.010 5.939 70.804

    4 .959 5.643 76.447

    5 .751 4.416 80.863

    6 .470 2.764 83.627

    7 .451 2.651 86.279

    8 .422 2.482 88.761

    9 .379 2.228 90.989

    10 .285 1.677 92.666

    11 .259 1.524 94.190

    12 .229 1.345 95.534

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    13 .208 1.223 96.757

    14 .176 1.033 97.791

    15 .149 .879 98.670

    16 .129 .759 99.428

    17 .097 .572 100.000

    Extraction Method: Principal Component Analysis.

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    Component Matrix a

    Component

    1 2 3

    Q01 .622 .437 .101

    Q02 .539 .562 .172

    Q03 .683 .448 -.088

    Q04 .798 .144 -.286

    Q05 .762 .233 -.018

    Q06 .773 .041 -.353

    Q07 .627 .429 .170

    Q08 .729 .038 .287

    Q09 .767 -.215 .305

    Q10 .627 -.220 .549

    Q11 .880 -.162 .059

    Q12 .830 -.287 -.041

    Q13 .827 -.274 -.122

    Q14 .794 .004 -.275

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    Q15 .757 -.345 .227

    Q16 .770 -.314 -.287

    Q17 .860 -.108 -.143

    Extraction Method: Principal Component

    Analysis.

    a. 3 components extracted.

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    Findings and Suggestions

    FINDINGS

    1. No due recognition given, low salary, better prospects outside, integrity issues, high work pressure

    and timings

    2. Most of the employees are not goal oriented

    3. With respect to training, focus has to be given over the product.

    4. Overload of offers confuse the team functioning

    5. Performance appraisal should be done fairly and carried out once in three month.

    6. The superiors listen others words about their subordinates progress, rather monitoring their

    performance.

    7. Very importantly, there is red tapism and bias. Favoritism influences the promotion policies of staffs.

    8. With regards to Compensation, employees feel newly employed staffs are paid more than the

    existing on

    9. Timings and lack of sufficient time is not available for their personal lives.

    10. Core values of the company such as respect and humility are not followed properly.

    11. Staffs feel that they do not receive equal treatment.

    12. Implementations of plans do not occur as planned.

    13. Some members want more number of part time employees to be employed.

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    Recommendations

    Retention strategy

    Assign Mentors

    Mentoring is one low cost means of transferring skills, knowledge, culture and vision.In this

    program, an experienced staff(acting as a mentor)could be assigned

    to every new joinees joining the company. This would help the employees to get easily adapted to

    the organization and learning the job role quickly and practically. This would also enhance their

    career development and emotional attachment to the organization.

    Advertise

    Post a picture of the new employee in the lunchroom or common area with some fun facts about their

    likes, hobbies, and family. This can act as a great discussion starter. You like the movie Ishtar? Ithought I was the only one, lets grab lunch!

    Inform the team.

    Make sure everyone on the team knows the day that your new hire arrives. Give specific instructions

    on how you want the new hire to be welcomed.

    Have a performance review after the first 30 days.

    This will help still the insecurity of I wonder how Im doing? that most new employees feel. A

    performance review after one month will also let you find out how they are adjusting and expose any

    needs that might need to be met.

    They say you only have one chance to make a first impression. Take the extra time to make your

    new hire feel pulled in and part of the team.

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    Work-life

    The analysis states that long working hours and denial of leave has a greater impact on attrition,as the work-life is not balanced. The organization may arrange for shifts and split the workers into

    general shift and second shift. As the store has a practice of recruiting part time staffs, they may be

    allowed to work during the last 3-4 hours of the day and on week-ends.

    Autonomy: Giving employees responsible tasks, while giving them the freedom to work in their

    own style and motivates them to stay on. As per a planned schedule, a team member may act as the

    leader of the day once in a week.

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    References

    BOOKS

    Uma Sekaran, Research methods for business, (4 th edition; New Delhi; Wiley publications)

    R.Nandagopal et.al., Research methods in business, ( 1 st edition; New Delhi; excel books)

    Charles R. Greer, Strategic Human Resource Management, ( 2nd

    edition; New Delhi; Pearsoneducation)

    V S P Rao, Human Resource Management, (2 nd edition; New Delhi; Excel books)

    ARTICLES

    Aylin and Webber, Turnover, retention, and the employment relationship of the future . Team

    Development, vol. 7, pp. 161-171.

    Jonathan winterton, a conceptual model of labour turnover and retention , human resource

    development international 7:3 (2004), pp. 371 390

    Miles M. Finney and Janet E. Kohlhase, The effect of urbanization on labour turnover , Journal Of

    Regional Science, Vol. 48, NO. 2, 2008, pp. 311 328

    Muhammad sani umar, Non-Work Factors and Labour Turnover among Female Employees in Kebbi

    State Civil Service, Bangladesh e-Journal of Sociology. Volume 4, Number 2. July 2007.

    Smith et al, Labour turnover and management retention strategies, International journal of Human

    Resource Management 15:2 March 2004 371-396

    Tove Helland Hammer And Ariel Avgar, The Impact of Unions on Job Satisfaction, Organizational

    Commitment, and Turnover , Journal of labour research, vol. 26, No. 2, pp. 241-261.

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    WEBSITES

    www.futurebytes.com

    www.search.ebscohost.com

    www.citehr.com

    http://www.futurebytes.com/http://www.futurebytes.com/http://www.search.ebscohost.com/http://www.search.ebscohost.com/http://www.citehr.com/http://www.citehr.com/http://www.citehr.com/http://www.search.ebscohost.com/http://www.futurebytes.com/
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    Annexure

    Questionnaire

    1. Do you feel that you are a valued part of your organization?

    a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d.

    Partially Disagreee. Strongly Disagree

    2. Do you feel that you are respected and fairly treated in the organization?

    a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d. Partially Disagree

    e. Strongly Disagree

    3. Do you feel that your morale in the office is high?a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d. Partially Disagree

    e. Strongly Disagree

    4. Do you have career goals and future prospects which align with the objectives of

    your organization?

    a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d. Partially Disagree

    e. Strongly Disagree

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    5. Do you feel that your job fits into larger picture of the organization?

    a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d. Partially Disagree

    e. Strongly Disagree

    6. Do you have a clear understanding of how your job performance is measured?

    a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d. Partially Disagree

    e. Strongly Disagree

    7. Do you have a good relationship with your supervisor/seniors?

    a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d. Partially Disagree

    e. Strongly Disagree8. Is there a spirit of co-operation among yourself, your peers and your sub ordinates?

    a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d. Partially Disagree

    e. Strongly Disagree

    9. Do you feel that workload and work targets are reasonable?

    a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d. Partially Disagree

    e. Strongly Disagree

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    10. Is the work timings are flexible?

    a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d. Partially Disagree

    e. Strongly Disagree

    11. Do you feel that the policies of the company are clearly articulated to you and other

    staffs?

    a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d. Partially Disagree

    e. Strongly Disagree

    12. Do you feel that the compensation paid to you is fair when compared to other

    organizations in the same industry?

    a. Strongly Agree

    b. Partially Agree

    c. Neutrald. Partially Disagree

    e. Strongly Disagree

    13. Do you get the reward and recognition on your achievement?

    a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d. Partially Disagree

    e. Strongly Disagree

    14. Are the facilities provided by the company are good (cafeteria, transport &others

    services)?

    a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d. Partially Disagree

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    e. Strongly Disagree

    15. Does your company pay overtime allowance?

    a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d. Partially Disagree

    e. Strongly Disagree

    16. Are there any grievance handling system?a. Strongly Agree

    b. Partially Agree

    c. Neutral

    d. Partially Disagree

    e. Strongly Disagree

    17. If yes are they work satisfactorily?

    a. Strongly Agreeb. Partially Agree

    c. Neutral

    d. Partially Disagree

    e. Strongly Disagree