a smart partnership to reach a targeted audience

9
a smart partnership a smart partnership to reach a targeted audience to reach a targeted audience

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Page 1: A smart partnership to reach a targeted audience

a smart partnership a smart partnership to reach a targeted audienceto reach a targeted audience

Page 2: A smart partnership to reach a targeted audience

Tallahassee Magazine Tallahassee Magazine readersreaders

Who are Who are planningplanning to buy a to buy a

Luxury vehicleLuxury vehicleHave a local Have a local

purchasing powerpurchasing power of over of over $251 Million$251 Million

Page 3: A smart partnership to reach a targeted audience

AverageAverageResidentResident

Our readers are Napleton Infinity’s Our readers are Napleton Infinity’s target customers!target customers!

Our readers are Our readers are 151% more likely to 151% more likely to

buy luxury new buy luxury new vehiclesvehicles

Page 4: A smart partnership to reach a targeted audience

75.9%75.9%

3 out of every 4 of local residents 3 out of every 4 of local residents who plan to buy a new carwho plan to buy a new car

Said they read Tallahassee Magazine!Said they read Tallahassee Magazine!

Reach 75%Reach 75%

Of the Of the

new vehicle new vehicle

buyers withbuyers with

TallahasseeTallahassee

Magazine!Magazine!

Page 5: A smart partnership to reach a targeted audience

Compared to 20 localCompared to 20 localRadio stationsRadio stations

Tallahassee MagazineTallahassee MagazineIs the market leaderIs the market leader

At reaching newAt reaching new vehicle buyersvehicle buyers

Page 6: A smart partnership to reach a targeted audience

Competitive Comparison Daily NewspaperCompetitive Comparison Daily Newspaper

Page 7: A smart partnership to reach a targeted audience

46.346.3

Over 46% of Tallahassee Magazine ReadersOver 46% of Tallahassee Magazine ReadersSaid they are not exposed to a Weekday NewspaperSaid they are not exposed to a Weekday Newspaper

Page 8: A smart partnership to reach a targeted audience

Competitive Comparison Local NewsCompetitive Comparison Local News

Page 9: A smart partnership to reach a targeted audience

Tallahassee Magazine will complement your news campaign with CH6Tallahassee Magazine will complement your news campaign with CH6Buy reaching 47% additional exclusive buyersBuy reaching 47% additional exclusive buyers