reach your audience anywhere, anytime
TRANSCRIPT
Reach Your AudienceAnywhere, Anytime
www.amrap.org
www.amrap.org
www.amrap.org
Use Radio Website Services to:
• Keep listeners longer • Grow your audience• Demystify & simplify online & mobile
Reach your audience anywhere, anytime.
• What is on?
(not just name of program – what is it actually about?
• What time is it on?
• How do I access it?
www.amrap.org
Frequency? Website? Through mobile? Where is the link!!!
Three things we often forget to tell listeners
www.amrap.org
Program Guide
www.amrap.org
www.amrap.org
50% of Australians aged 15-65 have internet access on their phones
www.amrap.org
Get Radio Back Into Peoples Pockets
www.amrap.org
Get Radio Back Into Peoples Pockets
• NO NEED TO DOWNLOAD AN ‘APP’• Immediate Access To What Is On• Immediate Access to listen live• Immediate access to contact studio• Links to other mobile friendly pages
www.amrap.org
www.fbiradio.com
www.amrap.org
www.edgeradio.org.au
www.amrap.org
Amrap Page = Your Program Page
Showcase what you air on the radio, through the internet!
www.amrap.org
Amrap Page = Your Program Page
• Opens from your station’s program guide• Viewed in your station website• Customise your own Amrap Page• Finds content to match the music aired• Listeners can view Amrap Pages• Connects with social media
www.amrap.org
Triple R
Triple H hornsby
Wow Fm
Over 900 Programs across40 stations including:
www.amrap.org
www.amrap.org
Example: If you don’t have web streaming or Amrap Pages
On Air
“Check out all our programs on the guide at [station website]. It’s mobile friendly so you
can find your favourite programs anytime through your phone.”
www.amrap.org
Example: If you don’t have web streaming or Amrap Pages
Online: Post On Your Social Media
“Coming up at [time] is [program name], [tagline]. Info here [Link your program guide]”
www.amrap.org
Example:Cross promote similar shows
On air: “Thanks for listening to my jazz show and don’t
forget to tune into jane’s jazz hour tomorrow at 1pm.
Check out our program guide online or on your mobile at www.xyradio.org”
www.amrap.org
Example:If you have web streaming
Your on air station ID should now be:
“[Station Name] [Frequency] and streaming live on your mobile at [station website]”
www.amrap.org
Example:If you have web streaming
Your on air station ID should now be:
“Edge Radio, 99.3fm and streaming live on your mobile at Edge Radio Dot Org Dot Au”
www.amrap.org
Example:If you have web streaming
Online: post to social media
“[Program Name] [Tagline] streaming online and on your mobile now at ‘station web address”
www.amrap.org
Example: If you use an Amrap Page
If your Amrap Page finds a great video, mention it on air:
“Check out the video on my program page at [Station website]. It works on desktops and
mobile phones”
www.amrap.org
Example: If you use an Amrap Page
At end of your program:
“Checkout my program page online or via your mobile phone at [Station website].
My program page has playlists, music videos and more”
www.amrap.org
Example: If you use an Amrap Page
During the week:
• Go to your Amrap Page and share content to your social media friends.
• Ask like minded programs to promote content on your Amrap Page