A TO Z OF MARKETING

ASAD ASHFAQ

A – ALIGN

Align your marketing strategy with corporate or organizational strategy

B – BUYER BEHAVIOR

Buyer behavior at individual as well as collective level should be considered seriously

C - COMMUNICATE

Communicate your marketing objectives externally as well as internally

D - DIFFERENTIATE

Differentiate your products and service to win and maintain competitive advantage

E – ENVIRONMENTAL SCANNING

Environmental scanning should be undertaken to identify your opportunities and challenges

F - FOCUS

Focus on monitoring, measuring and adjusting your marketing objectives

G – GLOBALIZE

Globalize, if necessary, but keep local needs in perspective

H – HAVE THE COURAGE

Have the courage of your convictions

I - INFORMATION

Information on your competitors and customers should be converted into organizational knowledge

J - JUGGLE

Juggle with various marketing mix components to consolidate your segmentation strategy

K - KNOWLEDGE

Knowledge of your customers and competitors, if used effectively, gives you a competitive edge

L - LISTEN

Listen to your customer and partners

M - MEASURE

Measure your performance, manage your marketing activities and motivate your staff

N – NON FINANCIAL

Non – Financial measures are just as important as financial measures

O - OPERATIONAL

Operational marketing planning should be part of your strategic planning

P - PEOPLE

People (staff and customers), processes and products should be monitored continuously to maintain your marketing performance

Q - QUALITY

Quality should be the primary consideration affecting all aspects of your business– Perceived quality– Defined quality

R - RELATIONSHIP

Relationship marketing should be actively encouraged

S – SERVICE

Service excellence should be the core message of your organization

T - TRANSFORM

Transform your organization into a market-driven one

U - UNDERSTAND

Understand the true nature of marketing

V – VALUE CHAIN

Value chain should help you create value for your customers

W - WINNING

Winning competitive advantage is not enough; you have to sustain it

Y – YOUR CONVICTION

Your conviction, commitment and communication in relation to marketing will bring you success

Z – ZEAL & ZEST

Zeal & Zest of your staff should be nurtured to create marketing mindset