A (very brief) review of KCLL.orgRobert Ashby, Business Development Manager

Microsoft Corporation

http://images.businessweek.com/ss/06/07/top_brands/source/41.htm

http://www.nikkeibp.co.jp/archives/417/417564.html

1. Where do they come from?

2. What do they ask for?

3. Can they find it?

Keyword May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08law library 971 857 1,011 981 909 950 919 574 908 764 943 769 701law 6,372 8,374 9,701 8,215 10,192 10,584 8,536 8,295 8,329 7,290 7,579 6,653 7,159business law 640 461 607 593 927 874 739 561 758 667 561 670 667international law 106 169 195 298 301 303 326 186 248 369 312 350 272common law 472 722 739 470 865 750 613 486 607 606 506 436 399criminal law 750 581 692 750 1,267 1,416 1,313 989 1,361 1,122 1,287 1,210 1,138family law 1,450 1,409 1,474 1,658 1,679 1,802 1,767 1,588 1,780 1,608 1,643 1,651 1,494harvard law 164 141 85 97 143 155 166 99 198 246 165 212 259immigration law 1,080 1,025 819 649 622 619 447 244 425 414 392 431 632labor law 1,142 1,084 1,287 1,292 1,429 1,544 1,116 1,092 1,439 1,234 983 815 1,027law dictionary 2,113 1,874 1,865 2,019 2,558 2,421 2,214 1,696 1,918 1,950 1,907 1,874 2,211lawyer 7,391 5,909 6,429 5,638 5,856 6,031 5,918 4,925 5,717 5,145 4,875 5,303 4,766durable power of attorney 1,618 1,552 1,677 1,672 1,351 1,291 1,223 1,064 1,501 1,508 1,672 1,480 1,802employment law 1,164 1,233 1,597 1,321 1,297 1,583 1,426 1,038 1,209 1,059 1,127 1,161 938real estate law 760 773 744 728 553 530 513 407 492 440 471 562 609copyright law 248 624 2,054 1,039 1,042 978 811 777 728 610 665 599 649tax law 22 37 38 76 139 44 119 50 268 257 74 112 107divorce law 230 183 202 174 186 231 285 131 195 121 201 84 84

http://advertising.microsoft.com/advertising/adcenter_addin

Marketing•Where do they come from?

Merchandizing/Retail•Can they find it?

Supply•What do they want?

• Library Catalog

• Delivery Service

• Fax Service

• Computer resources• Training Service•Subscription Databases

• Conference Room Reservations

• Publications • Live Chat Service

50% improvements in hits on the catalog? 80% booking of conference rooms? Training courses at 75% occupancy?

GO DO: Make sure your goals are measurable then analyze your conversion funnel for next actions to reach your success metrics.