aaron smith senior research specialist pew internet project
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Mobile Philanthropy How mobile/social tools are changing the way Americans give to and interact with organizations. Aaron Smith Senior Research Specialist Pew Internet Project. Thrive Arts Conference June 13, 2012. - PowerPoint PPT PresentationTRANSCRIPT
Mobile PhilanthropyHow mobile/social tools are
changing the way Americans give to and interact with organizations
Thrive Arts ConferenceJune 13, 2012
Aaron SmithSenior Research Specialist
Pew Internet Project
• Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC
• PRC’s mission is to provide high quality, objective data to thought leaders and policymakers
• Data for this talk is from nationally representative telephone surveys of U.S. adults (on landlines and cell phones)
• Presentation slides and all data are available at pewinternet.org
The Internet:Then and Now
46% of US adults used the internet
5% had home broadband connections
53% owned a cell phone
0% connected to internet wirelessly
0% used social network sites
_________________________
Information flowed mainly one way
Information consumption was a stationary activity
Internet Use in the U.S. in 2000
Slow, stationary connections built around a desktop
computer
82% of US adults use the internet
2/3 have broadband at home
88% have a cell phone; 46% are smartphone users
19% have a tablet computer
19% have an e-reader
2/3 are wireless internet users
65% of online adults use SNS
The Internet in 2012
Mobile devices have fundamentally changed the
relationship between information, time and space
Information is now portable, participatory, and
personal
The Very Nature of Information Has Changed
All around us
Cheap or free
Shaped and controlled by consumers and networks
Designed for sharing, participation and feedback
Immediate
Embedded in our worlds
Scarce
Expensive
Shaped and controlled by elites
Designed for one-way, mass consumption
Slow moving
External to our worlds
Information was…
Information is…
Information is Woven Into Our Lives
Mobile is the needle, Social Networks are the thread
Social Networks…
Surround us with information through our
many connections
Bring us information from multiple, varied
sources
Provide instant feedback, meaning and context
Allow us to shape and create information
ourselves and amplify others’ messages
Mobile…
Moves information with us
Makes information accessible ANYTIME
and ANYWHERE
Puts information at our fingertips
Magnifies the demand for timely information
Makes information location-sensitive
GADGETS
Adult gadget ownership over time (2006-2012)
% of American adults age 18+ who own each device
Source: Pew Internet surveys, 2006-2012
% of American adults age 18+ who own each device
Source: The Pew Research Center’s Internet & American Life Project surveys.
Gadget ownership snapshot for adults age 18+
Subset of cell
phones
Mobile is the Needle: 88% of US Adults Have a Cell Phone
Teen data July 2011 Adult data Feb 2012
% in each age group who have a cell phone46% of US adults now
own SMARTPHONES, up from 35% in
Spring 2011
Highest rates among:18-24 year-olds (67%)25-34 year-olds (71%)
Half of cell owners use their phone to go online, and nearly one in three use the internet mostly
on their cell phone instead of a laptop or
desktop computer
Smartphone ownership by age & income/education% of adults within each group who own a smartphone (for example, 58% of 18-29 year olds with a household income of less than $30,000 per year are smartphone owners)
18-29 (n=336)
30-49 (n=601)
50-64 (n=639)
65+ (n=626)
All adults 66% 59% 34% 13%
Annual Household Income
Less than $30,000 58 42 16 5
$30,000 or more 72 69 44 27
Educational Attainment
High school grad or less 63 43 22 8
Some college or college graduate 70 71 44 20
Source: Pew Research Center’s Internet & American Life Project January 20-February 19, 2012 tracking survey. N=2,253 adults age 18 and older, including 901 interviews conducted on respondent’s cell phone. Interviews conducted in both English and Spanish.
Overall, if you had to use one single word to describe how you feel about your cell phone, what would that one word be?
% of US adult cell owners who use their phones to…
Mobile is the Needle That Weaves Information Throughout Our World
% of adult cell phone owners age 18+ within each group who do the following activities with their cell phone
White, non- Hispanic
(n=1343)
Black, non-Hispanic (n=232)
Hispanic (n=196)
Send or receive text messages 70 76 83*Take a picture 71 70 79*Access the internet 39 56* 51*Send a photo or video to someone 52 58 61*Send or receive email 34 46* 43*Download an app 28 36* 36*Play a game 31 43* 40*Play music 27 45* 47*Record a video 30 41* 42*Access a social networking site 25 39* 35*Watch a video 21 33* 39*Post a photo or video online 18 30* 28*
Check bank balance or do online banking 15 27* 25*
*indicates statistically significant differences compared with whites.Source: The Pew Research Center's Internet & American Life Project, April 26 – May 22, 2011 Spring Tracking Survey. n=2,277 adults ages 18 and older, including 755 cell phone interviews. Interviews were conducted in English and Spanish.
Cell Phone Activities by Race/Ethnicity
How Phones Function In Our Lives
% of US adult cell owners who had done each of the following in the 30 days prior to the survey…
% of cell owners in each age group who have performed these real-time activities in the previous 30 days
Source: Pew Research Center’s Internet & American Life Mobile Survey, March 15-April 3, 2012.
Using Phones for Real-Time Information
Apps provide direct connections to information
% of app downloaders who have downloaded each type of app…
Based on August 2011 Pew Internet Tracking Survey
One in three US adults download apps to a cell phone or tablet computer
App downloading is highest among
young adults age 18-29
Apps: From Superhighway to Bypass
Apps, Geolocation and Augmented Reality
• 29% of adults own a specialized device for e-reading (either a tablet or an e-reader)
– 19% of adults own an e-book reader
– 19% of adults own a tablet computer
• E-book reader and tablet ownership are strongly correlated with income and education, and these devices are most popular with adults under age 50
• Women are more likely than men to own e-readers, and parents are more likely than non-parents to own tablets
Tablet and E-reader Use is on the Rise
SOCIAL NETWORKS =NETWORKED INDIVIDUALS, NETWORKED INFORMATION
Social Networks are the Threads That Connect Us
65% of online adults use social networking sites
Consistent rates across gender, race/ethnicity, and income groups
Why Adults 18+ Use Social Networks
A Pew study finds that contrary to fears the
internet isolates people...
• Facebook users are more trusting than other adults
• Facebook users have more close
relationships
• Facebook users get more social
support than other adults
For networked individuals, information is embedded and ambient
Social Networks and Social Cohesion
Twitter use is especially prominent
among…
• African-Americans
• 18-24 year olds
• Mobile users
Special Focus - Twitter
The“Text toHaiti”
Campaignand Pew
Arts Survey
Case Studies
“Mobile Donor” study• 20% of American adults have made a charitable donation
online, and 9% have done so via text message• Partnered with mGive Foundation, Knight Foundation and
Berkman Center to get deeper insights into this group and their experiences with mobile donations
• Telephone survey of 1,003 text donors to Haiti relief– Many people screened out due to age (under 18) or because their number was
reassigned
Their tech use is > than the national avg
They are young and racially diverse compared with other types of charitable donors
They aren’t especially engaged with social/political issues, and don’t follow national or int’l news especially closely
They participate in social/civic groups at the same rate as other Americans
Generally speaking, the mobile donors we surveyed are just “regular folks”
How long Haiti donors waited between hearing about campaign and making their text donation
Source: Pew Research Center’s Internet & American Life Project, Berkman Center for Internet & Society and mGive Foundation September 9, 2011 – October 13, 2011 survey of 863 cell phone owners who texted a donation to Haiti earthquake relief. Margin of error is +/-3 percentage points based on Haiti text donors who consented to further contacts on their mobile phone.
Mobile phones facilitate “impulse giving”—most text donors gave within one day of hearing about
campaign…
% of adult book readers (age 18+) using this format on an average day, as of June 2010 and December 2011…and generally view text donations as a spur-of-
the-moment decision
Source: Pew Research Center’s Internet & American Life Project, Berkman Center for Internet & Society and mGive Foundation September 9, 2011 – October 13, 2011 survey of 863 cell phone owners who texted a donation to Haiti earthquake relief. Margin of error is +/-3 percentage points based on Haiti text donors who consented to further contacts on their mobile phone.
When you make an online/text donation, is it…
% of adult book readers (age 18+) using this format on an average day, as of June 2010 and December 2011The Haiti donors we surveyed have not followed
the ongoing reconstruction efforts very closely…
Source: Pew Research Center’s Internet & American Life Project, Berkman Center for Internet & Society and mGive Foundation September 9, 2011 – October 13, 2011 survey of 863 cell phone owners who texted a donation to Haiti earthquake relief. Margin of error is +/-3 percentage points based on Haiti text donors who consented to further contacts on their mobile phone.
How closely have you been following events in Haiti following the earthquake?
% of adult book readers (age 18+) using this format on an average day, as of June 2010 and December 2011…but they encouraged others to donate through
their (face-to-face) friend networks
Source: Pew Research Center’s Internet & American Life Project, Berkman Center for Internet & Society and mGive Foundation September 9, 2011 – October 13, 2011 survey of 863 cell phone owners who texted a donation to Haiti earthquake relief. Margin of error is +/-3 percentage points based on Haiti text donors who consented to further contacts on their mobile phone.
% within each group who encouraged others to make a text donation to Haiti relief by…
% of adult book readers (age 18+) using this format on an average day, as of June 2010 and December 2011…and many have continued to donate to other more recent disaster response efforts
Source: Pew Research Center’s Internet & American Life Project, Berkman Center for Internet & Society and mGive Foundation September 9, 2011 – October 13, 2011 survey of 863 cell phone owners who texted a donation to Haiti earthquake relief. Margin of error is +/-3 percentage points based on Haiti text donors who consented to further contacts on their mobile phone.
% within each group who texted a donation to…
“Internet and Arts Organizations” study• National survey of all arts organizations that received an
NEA grant between 2006-2011– NEA funding just a mechanism to build respondent pool; NEA
did not sponsor, no questions about NEA’s role
– Goal is to evaluate how arts orgs are using internet, social media and other digital technologies in outreach, communications, development, etc.
• 3k orgs contacted, currently ~600 completed surveys• Survey ongoing through July, report in Fall
Aaron SmithSenior Research Specialist
Pew Research Center’s Internet & American Life Project
Twitter: @pewinternet
@aaron_w_smith
All data available at: pewinternet.org