©2012

“Most exclusive video ever”Momads for Absynthe Minded2-20 April 2012

©2012

Objective

Absynthe Minded wants to promote their new single “Space”.With the help of its fans, it wants to get extra airplay of its single on 10 European radio stations.

It calls upon their fans to urge the radio stations to play the song.

Why? Because each time the song is played, the videoclip of Space starts playing on mostexclusivevideoever.com.

It’s the only place where the fans can watch the video between April 2nd and April 20st.

Mortierbrigade came up with the idea, Momads implemented its watermark and recognition software to ensure that, each time the song is played, the video starts on the site.

http://www.youtube.com/watch?v=EpWwmwI3078

©2012

We watermarked the single before it got sent to 10 European radio stations.

Each radio stations is streamed on a laptop.

10 iPhones have our recognition app installed.

Each time the song is played, our mobile app recognizes the watermark in the song and tells the server to start

the video on mostexclusivevideoever.com

How it works?

©2012

How it works (details)

©2012

How can we make our technology work hard for you?

©2012

When the story telling ends on the big screen you can continue it on the mobile screen.If you are an advertiser, you don’t have to stop telling your story when your commercial ends. You just take it to Mobile and continue the story and the conversation there.

Today's highest revenue generating shows focus heavily on audience

participation.If you are a broadcaster or a format owner, calls to action for audience participation through smartphone apps can be synchronized to precise time points and events as

they happen. Even if the show is paused or timeshifted.

©2012

For advertisersResearch shows that people use the mobile internet the most while sitting in front of TV.

We watermark your commercial running on TV, Radio or Cinema. Each time it is aired, our software recognizes it and serves additional content on mobile. On TV, it still works when paused or timeshifted.

BrandingYou take your story from Radio, TV or Cinema to Mobile and continue it on there.

ActivationYou can activate your audience. Serve them coupons they can use in the supermarket, gather Facebook Likes, gather data to ll your CRM database, ... .

LoyaltyReward your consumers not only for buying your products or using your services, but also for watching and interacting with your commercials.

©2012

For broadcasters and format owners

Research shows that people use the mobile internet the most while sitting in front of TV.

Broadcasters and TV Format owners increasingly want to involve their audiences with Second Screen and companion mobile applications.

Our technology can help. Watermarking the content on TV can let people play along with Quizzes, Contests, Polls, receive the recipes that are discussed on screen, etc... Those call for participation can be synchronized to precise time points and events as they happen. We also deal with time shifted viewing and pausing.

©2012

If you want to know more on how our technology could work for you, please mail us

on wim.vermeulen@momads.eu

Clie

nts