Accelerating Innovation withHybrid CloudSteve RobinsonGeneral Manager, Client Technical EngagementIBM Cloud

@robinsonsj

1/3 of the top 20 companies in every industry will bedisrupted over the next 3 years

Disrupt or Be Disrupted

3

A compellingcustomer experience

New innovativebusiness models

Fast and flexibleoperational processes

80%of CxOs are experimentingwith different businessmodels or thinking ofdoing so2

100+Global enterprises havelaunched internal incubators inthe last 3 years, including Airbus,Barclays, Telstra and Target3

81%of companies place thepersonalized customerexperience in their top threepriorities, with 39 percentreporting it as their top priority1

Sources:1. Accenture, “Digital Business Era: Stretch Your Boundaries”, 20152. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 20153. Deloitte, “Corporate accelerators: Spurring digital innovation with a page from the Silicon Valley playbook”, 2016

In today’s race to succeed, leaders create

4

Valu

e

1

Public

Infrastructure

Low cost IT

Early Adopters

EfficientInfrastructure

NewApplications

Re-imaginedProcesses

Hybrid

Platform

Engagement Apps

Enterprise

Distributed

Solutions

Cognitive / AI

Industry Leaders

Experimentation SurvivalTime

2

3

The cloud market is maturing and evolving

5

Cloud platform = channel for innovation

Transactional Engagement Insight Cognitive

Compute Mobile Things GPU Neuromorphic Quantum

Web2.0 Social Mobile BlockChain

Aggregates &simplifies the

consumption ofnew innovation

CloudPlatformInternet

Analytics

Applications

Reporting/BI BigData Streaming Predictive Learning

…

…

…

…

New

inn

ova

tio

na

cro

ssth

est

ack

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IBM evolution: A cloud platform company

Acquisitions

IBMCloud

Platform

IBM Brands

IBM R&D

Open Source

Partners

Watson IoTSystems

Blockchain OpenWhiskBluemix

Apple

Watson

…

…

…

…

…

WatsonHealth

8

IBM Cloud platform is IBM Bluemix

Domain &IndustrySolutions

InfrastructureServices

DeveloperServices

PhysicalInfrastructure

Compute Storage Network

Public DedicatedMulti-Tenant Single-Tenant

Containers Cloud Foundry Event-Driven Run-Times

Data &Analytics

Integration App ServicesDevOpsTooling

Secu

rity

&C

om

pli

an

ce

Meth

od

s&

Serv

ices

Mobile Cognitive IoTBlockChain

Health Video

LocalClient DC & HW

COMMON: UX API Catalog Ordering Billing Terms Operations

What’s Possible?

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Application evolution: AI powered apps for all

33 APIs on Bluemix

• 80K developers• 10K applications

20162011

11

What apps are being built with Watson on Bluemix?

Conversational Agent

Media Analysis

Sentiment Analysis

Interact and ask using voice& natural language

Respond based on understand yourcustomers sentiment

Make recommendations based onimage, video and audio analysis

1

2

3

“What are the upcoming comedy movies?”

“Will my message be received positively?”

“What related videos will my clients like?”

Language Classifier Dialog

Tone AnalyzerPersonality Insights

Concept Insight Speech to TextVision

IBM and Mubadalato bring Watson to Middle East

and North Africa region

• Healthcare• Retail• Education• Banking• Finance

Complete suite ofAnalytics, Databases

and Data Sets

Insights forWeather

InsightsFor Twitter

StreamingAnalytics

¥¥

SparkAnalytics

BigInsightsfor Hadoop

¥¥

PredictiveAnalytics

Elastic

Data

Databases

PostgresDB2

Cloudant MongoDb Redis

dashDB

GraphMySQL

IBM DataWorks

Data &Analytics

Analytics

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Etihad AirlinesTransforming global operations

• Scaling and managingIT resources moreefficiently

• Facilitating businesscontinuity

• Enhancing the guestexperience

• Developing world-classinfrastructure andsecurity

DeveloperProductivity

Choice withConsistency

Bare Metal

Virtual Serveror VMware

Container

OpenWhisk

Cloud Foundry

Performance &Control

Speed

Language/Framework

“Serverless” / “Event Driven” Apps

Open PaaS Environment

Maximum Performance & Control

Maximum Portability

Portability

Leverage Existing Images & Tools

Evolutionof

ApplicationDevelopment

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Reaching new developers

What’s Practical

Old NewHybrid

New Technologies

Connect Clouds

Data Classification

SOA

Service Interface

Cloud Services

Cloud Service Brokers

Cloud ManagementPlatforms

Web Scale

IT Towers ITSM IT Operations

The practical mode is a hybrid mode

1919

Local Cloud

Social & InternetData Sources

Big Data

DigitalTransformation

APIs/Services

Systems of Insight

Dedicated Cloud

Trading PartnerCommunities

Mobile, PoS, ATMs

IoT Sensors

Dev & CustomerCommunities

APIs/Services

Systems of Engagement

Public Cloud

The integrated digital enterprise is hybrid

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Choice of Deployment & Tenancy

Borderless ExperienceSingle catalog of services,management and operations.

2 | Bluemix DedicatedSingle-Tenant on IBM CloudEverything is dedicated and connectedto you — agility of public cloud, yetfeels like home.

1 | Bluemix PublicMulti-Tenant on IBM CloudMaximize on cloud economics andagility. Full catalog of services deliveredat scale.

3 | Bluemix LocalSingle-Tenant on PremisesKeep data and run-times behind firewall.Limited to the smallest subset of services.Fully managed through secure relay. Deployon VMware, BlueBox or Appliance.

• Accelerate move to cloud &benefits

• Change nothing for the end user• Bridge to future apps & services

IBM CloudON-PREMISE

VMware Cloud Foundation on IBM Cloud

From months to minutes

Fully automated provisioning

Consistent, validated architecture

Secure, single-tenant compute and storage

Automated lifecycle management

Snapshot-based backup

Seamless hybrid deployment

Offering Details:

4-node base offering, 1 Public & 2 Private VLANs,VMware vSphere, NSX, VSAN

Physical Infrastructure

Storage Virtualization

Network Virtualization

Compute Virtualization

Apps Apps Apps Apps Apps Apps Apps

Management

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48 global cloud centersconnected by secure,high-speed network forseamless communicationand performance

Choice of serverenvironments for flexibilityand control

Open APIs with singlepane customer portal

Secure integration to on-premises

Total access, control and transparency

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HybridOn-Premise Cloud

IBM Cloud Object Storage holds data where it’s most available,

more useful, and ready to support insights that drive innovation.

Flexibility Availability Security Economics

Storage that raises the value of data

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IBM approach and services

IBM Bluemix GarageIBM Cloud

Architecture CenterIBM Bluemix Garage

Methodology

High Value ServicesData, Analytics, Watson/Cognitive, IoT, Block Chain…

Enterprise Security & PerformanceIsolation, Network, Process, Compliance…

Hybrid DeploymentSpeed, Infrastructure, Applications, Data, DevOps…

One Cloud PlatformInfrastructure, Developer Services, Domain & Industry…

Developer ProductivityChoice, Simplification, Automation, Higher Levels of Abstraction

IBM Cloud platformtakeaways

Amplify

Business

Value