acrolinx introduction to content optimization technology webinar 20160302a
TRANSCRIPT
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INTRODUCTION TO CONTENT OPTIMIZATION TECHNOLOGY
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Lindsey Treloar Steve Rotter
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4 Great Resources for You
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Our Agenda1.Three Big Challenges Facing
Every Business2.New Technologies to Help3.Resources to Learn More
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CONSISTENCYPERSONALIZATION
SCALE
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CONSISTENCYPERSONALIZATION
SCALE
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“in the game of customer experience... consistency will always trump delight.”
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Low Average High
Banking Customer Satisfaction and Consistency - McKinsey
Satis
facti
on
Experience Consistency
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CONSISTENCYPERSONALIZATION
SCALE
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We thinkit lookslike this
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It’s reallylike this
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BrochureGlossySlickColorfulReader-friendlySexyCompelling
ManualPlainDullBlack & WhiteConfusingDryBoring
…then why do we still do this?
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• 120 million words• 150,000 web
pages• 340 companies• 31 countries
Source: Acrolinx
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Source: Acrolinx
Only 31% produced quality content
How Did They Score?
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Source: Acrolinx
How Did They Score?
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Content quality – directly related to web site traffic
What is the Impact? – Web Site Traffic
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CONSISTENCYPERSONALIZATION
SCALE
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Producing Enough Content 64%
Engaging Content 52%
Variety of Content 45%
Last Year - Top Content Marketing Challenges?
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Engaging Content 54%
Consistent Content 50%
Measuring Content 49%
Today: Top Content Marketing Challenges?
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70% of your customer’s journey is driven by content
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…and that content is created throughout your organization
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…by different teams, departments,divisions, and geographies
marketing sales tech comm support training prod mgt PR engineering localization agencies
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…which creates massive challenges for high-quality, consistent content
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…and this problem only gets worse with more content and writers
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Introduction to Content Optimization Technology
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Acrolinx Helps the World‘s Greatest Brands Create Amazing Content:On-Brand, On-Target, At Scale
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The Smart Tech solutionIn today’s world of mixed UC environments, the only practical way to truly align communications and keep
your future options open is to orchestrate the broadest possible use of open standards and native
interoperability — to enable all the disparate parts involved to work together seamlessly. The key to your
interoperability is the Smart Tech® Real-life® Platform that acts as a central hub in your UC environment. It
works with business and communications applications from hundreds of vendors. It supports enterprise,
cloud and hybrid deployments. It supports mobility with award winning innovation. It works on any vendor
network. It makes video collaboration universal.
If you are an N7 customer, it protects your investment and improves resource utilization and performance.
Smart Tech support for RightThere Interoperability Protocol (RIP) means that older N7 RightThere System
rooms can collaborate with new Microsoft Lync clients in Virtual Meeting Rooms from the Smart Tech
RealLife Platform.
With NUCM validation and testing, an N7 customer now has the option to install innovative technology like
the Smart Tech® HDX® with EagleEye Director or Smart Tech Immersive RightThere solutions in N7
environments.
Acrolinx is the only software that can actually “read” your content and help you make it better.
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The Smart Tech solutionIn today’s world of mixed UC environments, the only practical way to truly align communications and keep
your future options open is to orchestrate the broadest possible use of open standards and native
interoperability — to enable all the disparate parts involved to work together seamlessly. The key to your
interoperability is the Smart Tech® Real-life® Platform that acts as a central hub in your UC environment. It
works with business and communications applications from hundreds of vendors. It supports enterprise,
cloud and hybrid deployments. It supports mobility with award winning innovation. It works on any vendor
network. It makes video collaboration universal.
If you are an N7 customer, it protects your investment and improves resource utilization and performance.
Smart Tech support for RightThere Interoperability Protocol (RIP) means that older N7 RightThere System
rooms can collaborate with new Microsoft Lync clients in Virtual Meeting Rooms from the Smart Tech
RealLife Platform.
With NUCM validation and testing, an N7 customer now has the option to install innovative technology like
the Smart Tech® HDX® with EagleEye Director or Smart Tech Immersive RightThere solutions in N7
environments.
The Acrolinx SidebarIntegrates with 30+ authoring tools making it easy for you to create amazing content.
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The Smart Tech solutionIn today’s world of mixed UC environments, the only practical way to truly align communications and keep
your future options open is to orchestrate the broadest possible use of open standards and native
interoperability — to enable all the disparate parts involved to work together seamlessly. The key to your
interoperability is the Smart Tech® Real-life® Platform that acts as a central hub in your UC environment. It
works with business and communications applications from hundreds of vendors. It supports enterprise,
cloud and hybrid deployments. It supports mobility with award winning innovation. It works on any vendor
network. It makes video collaboration universal.
If you are an N7 customer, it protects your investment and improves resource utilization and performance.
Smart Tech support for RightThere Interoperability Protocol (RIP) means that older N7 RightThere System
rooms can collaborate with new Microsoft Lync clients in Virtual Meeting Rooms from the Smart Tech
RealLife Platform.
With NUCM validation and testing, an N7 customer now has the option to install innovative technology like
the Smart Tech® HDX® with EagleEye Director or Smart Tech Immersive RightThere solutions in N7
environments.
Your Acrolinx ScoreAn easy-to-use standard based thousands of rules that make content great…better score = better results!
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The Acrolinx Scorecard Gives you a 360° view of your content in one beautiful interface.
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Click-to-Fix GuidanceQuickly optimize your content and watch your scores (and results) go up!
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Voice ScoresWrite with perfect pitch for every persona by tuning readability, informality and liveliness.
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Deep metrics help you track content quality trends, utilization and performance.
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INCREASE REUSE (39 WAYS FOR THE SAME THING)
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Managing The Process – Content Optimization Metrics
The Guidance Wizard and Terminolgy
reports help you tune the Acrolinx
Engine
Level 3
Compare your Acrolinx scores
with other business data –
Acrolinx helps you with easy export
or API-level integration
Level 4-6
The Acrolinx Dashboard helps
you manage team quality and
performance
Level 2
Acrolinx Scorecard
helps you improve document-level
quality and consistency
Level 1
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The Benefits:Improved Performance and
Reduced Costs
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Why the World‘s Greatest Brands Trust Acrolinx
Source: 2016 Content Quality Research
2x BetterBrand
Perception
4x Higher
ConversionRates
5x More Likely to Purchase
Content with Low Acrolinx Score vs High Acrolinx Score
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35% Increase in Writer / Editor Productivity
25% Reduction in
Content Delivery Time
40% Reduction in
Localization Costs
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Acrolinx Helps the World‘s Greatest Brands Create Amazing Content:On-Brand, On-Target, At Scale
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1 2 3 4 5Easy to Use – Easy to Deploy5 Ways We Help You Succeed
30+ authoring tool integrations so your writers don’t have to
learn new tools
Guidance Wizard that “reads and
learns” your preferred
terminology
Batch Checker to give you baseline Acrolinx Scores
on all your existing content
Flexible deployment options from secure hosted
cloud to on-site
Expert services, training and
support to hold your hand every step of the way
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Sport Motorcycles €1 Bil – 2000 employeesGlobal dealer network
Lots of content in lots of languages
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Healthcare, Lighting & Consumer Lifestyle €21 Bil100,000 employees
Operations in 100 countries
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`
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Next Steps – Your Content Analysis
Your Content Analysis
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4 Great Resources for You
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speak with one voice