‘crowd’ based design and innovation for sustainability · innovation foundation, india, expert...
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‘Crowd’ based Design and
Innovation for Sustainability
{ Sustainability Maker Project, www.innonatives.com
Ursula Tischner, [email protected]
From Product to System Design 1
Design for
Environment,
Ecodesign, Green
Design and Eco
Innovation
Methods and Tools
including LCA,
Biomimicry,
participatory design,
BOP Projects
How to design
products in the most
environment-friendly
way, but also
including socio-
cultural aspects
1980/90s
From Product to System Design 2
Product Service
System Design,
PSS
European
research on
Methods and Tools
development,
MEPSS,
SusProNet,
Work for UNEP
How to design systems of
products and services to
increase systems’ eco-
efficiency and -effectiveness
also including socio-cultural
aspects
1990/2000s
From Product to System Design 3
Sustainable
Consumption
Production
Systems, SCP,
System
Innovation
Research on
wicked problems,
transition
management, SCP
methods and tools,
EU SCORE project
How to design/influence
production-consumption
systems to be radically
more sustainable. Find
the neuralgic points for
change in the systems.
2000/2010s
From Product to System Design 4
Crowd based
open innovation
for sustainability
EU Innovation and
demonstration
project
Sustainability
Maker
How to use the power of the
crowd and open source
systems and tools to design
and implement radical
innovation for sustainability
2011 to 16
{ Sustainability Maker Project
Ursula Tischner, econcept, Cologne, [email protected]
Sustainability Maker Project { Financially Supported by the European LIFE Program
Budget:
EC Funding:
Duration:
1,221,503 €
50 %
from June 2012 to
March 2016
Target Regions: All of Europe (initially Germany,
Italy, Poland, Hungary, Denmark,
The Netherlands)
Partners { Manager
Core Team
• econcept,
Agency for Sustainable Design
• ecosense, media&communication
• WEBclusive B.V.
• Forum Soziale Technikgestaltung
• Politecnico di Milano
Wider Network
• Universities
• Companies
• NGOs
• other Networks
Network partners
Core team and main tasks
Project
Management,
Monitoring, Pilot
testing, Evaluation
econcept
Software developmentWEBclusive
Monitoring, EvaluationForum soziale
Technikgestaltung
Advisory Board
• Prof. Han Brezet, Technical University Delft, The Netherlands, expert in Eco- and Sustainable Design and -Innovation, Sustainable City Innovations• Dr. Silke Claus, CEO, bayern design, the Bavarian Design Institute, Germany, expert in design, collaboration and networking, as well as Sustainable Design• Prof. Anil K. Gupta, Indian Institute of Management, Founder, Honey Bee Network, Executive Vice Chair, National Innovation Foundation, India, expert in collaborative and bottom up innovation and implementation of solutions, among other fields• Prof. Ezio Manzini, international DESIS Network (Design for Social Innovation and Sustainability), expert in Eco- and Sustainable Design and Social Innovation• Prof. Chris Ryan, University Melbourne, Australia, expert in Eco- and Sustainable Design and Innovation, Distributed Economy, Design for Resilience, Sustainable Cities • Prof. Aguinaldo dos Santos, Unversidade Federal do Parana, Brazil, expert in Design and Innovation for Sustainability and bottom up solutions, projects with underrepresented communities• Prof. Dominik Walcher, Head of Marketing and Innovation Management, School of Design and Product Management, Salzburg University of Applied Sciences, Austria, expert in open innovation, crowdsourcing, collaborative innovation etc.• Otto von Busch, University of Gothenburg Sweden, expert on crowdsourcing, peer to peer production, hacktivism and bottom up fashion design.• Marc Tobias, BGW Management Advisory Group St. Gallen, expert in Intellectual Property Rights management in collaborative open innovation systems and European and international patents.• Prof. Peter Stebbing, member of the board, CUMULUS International Association of Universities and Colleges of Art, Design and Media.
Stakeholder (companies)
• hess natur (clothing, resources, water)• ESE (waste and recycling)• Barkcloth (sustainable materials, resources, developing countries)• Faber-Castell (school equipment, resources, education) (to be confirmed)• Seedmatch, Dresden, Germany, Crowdfunding schemes, alternative investment in start-ups and other initiatives, www.seedmatch.de. Seedmatch is willing to take selected Start Ups from the Sustainability Maker into their seedmatch platform to help them find start up funding in addition to the Sustainability Maker Crowdfund, if needed.
Stakeholder (NGOs)
• European Environmental Bureau (EEB, head organization of environmental NGOs)• ECOS, the European Environmental Citizens' Organisation for Standardisation
Pilot testing,
DisseminationPolitecnico Milano
(1200 profs, 40000 students)
Online networks
• international DESIS Network (Design for Social Innovation and Sustainability), www.desis-network.org• O2, international network of Eco- and Sustainable Designers, www.o2.org• LeNS Network, the Learning Network on Sustainability, managed by Politecnico Milano, www.lens.polimi.it• Cumulus, International Association of Universities and Colleges of Art, Design and Media, www.cumulusassociation.org
Universities
Further Participation• Northern Europe: Aalborg University, Denmark, www.en.aau.dk (2000 profs, 14000 students)• Central Europe: Hochschule fuer Gestaltung Schwaebisch Gmuend, Germany, www.hfg-gmuend.de (20 profs, 580 students)• Eastern Europe: Academy of Fine Arts Warsaw, www.asp.waw.pl (39 teachers, 140 students)• Eastern Europe: Moholy-Nagy University of Art and Design Budapest, http://w2.mome.hu (100 profs, 700 students)
Thus the Universities involved cover over 3350 Professors and 55400 students in the EU countries Italy, Poland, Hungary, Denmark and Germany and thus North, South, West and East of Europe.
Design, Communication,
Dissemination, Pilot testingecosense
Intellectual Property
Managementsubcontracted
Background { Maker:
Many stakeholders (consumers,
experts, NGOs, GOs, businesses) are
motivated to help solving Sustainability
problems but they face many hurdles.
Creative new approaches for bottom up
innovation are emerging such as
• Open Innovation,
• Crowd Funding,
• DIY,
• Social Innovation,
• Socio-Preneurism.
These are combined in the
Sustainability Maker project to lead to
radical change.
Open Innovation { Definition (Chesbrough 2006):
‘The use of purposive inflows and
outflows of knowledge to accelerate
internal innovation, and expand the
markets for external use of innovation,
respectively.'
Normally by companies to improve
business success.
We use it really open involving creatives
around the world to create sustainable
solutions and radical change, even
without companies.
We might be able to work around the
‚wickedness‘ of ‚wicked problems‘.
{ Sustainability Maker Project
Ursula Tischner, [email protected]
The Power of the Community
can lead to radical change.
Bottom-up Social Innovation.
Enabled by Internet and Social
Media.
Critical Mass = 1
Social Change {
The recent revolutions in the Middle East can be
seen as examples for radical and fast
cultural/political change started by small activist
groups and enabled by Internet and Social Media.
Viral Change Model {
"Never doubt that a small group of
thoughtful committed citizens can
change the world. Indeed, it is the
only thing that ever has.“
Margaret Mead (1901-1978)
Power of the Crowd {
Power of the Crowd e.g.
Mobs { Recycling Flash Mob http://www.youtube.com/watch?v=GYnd5JRu86E
http://vimeo.com/2913530
Carrot Mob
Activism
Boycotts
Political
Consumerism
If we take real problems and real needs –
rather than the products fulfilling the needs
– as a starting point, the degrees of
freedom to design need fulfillment systems
with considerable sustainability
improvements are much higher.
If we co-design, the likelihood of creating
solutions that actually work is increased.
Paradigm Shift {
www.thefuntheory.com
Sustainable Dance Floor
Rotterdam
Let’s make it fun / Gaming {
{
Sustainability Maker European Innovation/ Demonstration Project launching
Open Innovation Platform for Sustainability, innonatives
www.innonatives.com Open Innovation Platform for Sustainability
How does it
work? {
Innonatives – The world's first open
innovation platform for sustainable
solutions combining Crowd
Sourcing, Crowd Voting, Crowd
Funding and an Online Shop.
Start innovation challenges, share
ideas, comment and vote,
contribute to solutions and
collaborate with creative people
around the world. Innonatives also
offers an expert system and
evaluation tools to help develop
sustainable solutions.
All activities at innonatives are
directed towards sustainability.
Platform www.innonatives.com {
{ Sustainability Maker Project
Ursula Tischner, econcept, Cologne, [email protected]
www.innonatives.com brings together people, who have identified
sustainability-related problems (SEEKERS) with those, who are to
develop or have already developed solutions (SOLVERS) .
Purpose {
? CHALLEN
GE
! SOLUTION SEEKER SOLVER
OPEN INNOVATION ENABLING PLATFORM
Challenges can be open, Creative Commons licensed
Or closed with protected Intellectual Property Rights (IPR)
Challenges open or closed {
challenge implemen
-tation
best
solutions
regular open challenge
success
stories
success
stories
success
stories
solution
solution
solution
SOLVERS
problem
problem
problem
SEEKER
S
Crowd
Voting
Crowd
Sourcin
g
Crowd
Funding
E-Shop/
Auction
Crowd
Voting
Expert
Panel
Challenges can be open, Creative Commons licensed
Or closed with protected Intellectual Property Rights (IPR)
Challenges open or closed {
challenge implemen
-tation
best
solution
regular closed challenge
success
stories
success
stories
success
stories
SOLVERS
SEEKER
Crowd
Sourcin
g
E-Shop/
Auction
closed innovation space
Challenges e.g. { • Sustainable applications for new
materials and technologies
• Sustainable mobility systems
• Increasing energy efficiency in
existing and new buildings
• Food security and sustainability of
food production and consumption
• Securing access to fresh water and
sanitation in developing countries
• New business models for socio-
economic development and fair trade
• Social innovation, new social
practices
• Shelter for disaster areas …
Challenges e.g. { PROFLORA
CHALLENGE:
Find solutions for using
waste material of the
coconut industry
(COCOSOIL) to
substitute peat moss use
in Europe to protect the
precious wetlands.
Challenge Owner:
Company Proflora
{ www.innonatives.com
Ursula Tischner, [email protected]
Challenges e.g. { PROFLORA
CHALLENGE:
Find solutions for using
waste material of the
coconut industry
(COCOSOIL) to
substitute peat moss use
in Europe to protect the
precious wetlands.
Challenge Owner:
Company Proflora
{ www.innonatives.com
Ursula Tischner, [email protected]
Challenges e.g. { The Kitchen Challenge:
Improve socializing in
kitchens of low income
families in Curitiba, Brazil
Challenge Owners:
Federal University of
Parana,
Soliforte Recycling Ltd.,
EcoDesign
{ www.innonatives.com
Ursula Tischner, [email protected]
Challenges e.g. { The Kitchen Challenge:
Improve socializing in
kitchens of low income
families in Curitiba, Brazil
Challenge Owners:
Federal University of
Parana,
Soliforte Recycling Ltd.,
EcoDesign
{ www.innonatives.com
Ursula Tischner, [email protected]
Challenges e.g. { The Kitchen Challenge:
Improve socializing in
kitchens of low income
families in Curitiba, Brazil
Challenge Owners:
Federal University of
Parana,
Soliforte Recycling Ltd.,
EcoDesign
Challenges { Biomimicry & 3D-Printing for
Sustainability
How to combine Biomimicry
with generative
manufacturing to create
radically more sustainable
solutions
Challenge Owners:
German Association of
Industrial Designers and
Bionic Network Hessen
Winners are announced 15th
October at Bionic
Conference!
Challenges { Biomimicry & 3D-
Printing for
Sustainability
Upcoming … { Circular Economy
Sustainable Food
Eliminate Plastic
Bags
Who is the innonatives community?
Gender: Female / Male
Age groups:
Who is the innonatives community? Development of Visitors
IC Tools used:
Countries involved:
{
Critical Success Factors 1 Some creatives / designers did not yet buy into the idea of Open
Source:
“People will steal my ideas”. “I want to be paid for my designs”.
We have to communicate better the benefits of collaboration and
sharing:
1. There are tangible rewards (payment, contacts, publicity,
potential job opportunity, networking with interesting international
experts) they have to be made more explicit.
2. Innonatives uses the Creative Common License ‘Creative
Commons Public License (CCPL): Attribution-NonCommercial-
Sharelike 4.0 international’, which protects IPR of the original
designer. http://creativecommons.org/licenses/by-nc-
sa/4.0/legalcode
3. Users can go for crowd-funding their ideas and thus can
generate budgets for implementation
4. Users can find collaborators and partners to help them
implement their projects.
TR
AN
SP
AR
EN
CY, T
RA
US
T A
ND
RE
WA
RD
S
{
Critical Success Factors 2
Creating the Feeling of Being a Community
The platform needs to enable better collaboration and socializing.
Encourage more interaction between users. Add a discussion
forum. Make it more active with calls to action and blogs. The
Sustainability Maker / innonatives Conventions as physical
meetings of the Crowd. Workshops in different parts of the world.
Combining online and offline activities (= open research question).
Engaging more users to participate and more actors/organizations
starting challenges
We are doing intense (social) media campaigns and networking in
special interest groups, universities, DeSIS, LeNS, O2
international, etc. But it is a lot of work and takes time to increase
the community and to involve interesting challenge owners.
Suggestions on how to improve that are very welcome ! Positive is
that we have very active users (against the 90-9-1 rule).
INC
RE
AS
ING
US
ER
BA
SE
AN
D
CO
LLA
BO
RA
TIO
N
{
Critical Success Factors 3 Reputation Management and the Fun Part
We need to improve the gaming character and reputation point
system, e.g. ‘reach the next activity level up to becoming an
innonatives expert’.
RE
PU
TA
TIO
N M
AN
AG
EM
EN
T / G
AM
ING
{
Critical Success Factors 4 Transparency and Trust
How does Sustainability Evaluation take place? We have
established an evaluation process including tools to use and
suggest tools also for innonatives users to be used (educational
element).
All IPR rights and duties and evaluation processes are described
in the ‘how to use’ and ‘terms & conditions’ section, but no one
reads this. It has to be made more explicit: A crowd-sourced video
clip is coming up.
Crowd-Funding: How to create EU wide if not international
system?
Legislation is still different in each country. For the moment we will
only do reward based and donation based CF. We will only
connect funders with project owners, not deal with the actual
financial service.
TR
AN
SP
AR
EN
CY
AN
D T
RU
ST
{
Critical Success Factors 5
Open research questions, e.g.:
1. What is the quality and radicalness of solutions you can expect
from the Crowd and an online open innovation system? ‘The
Stupidity of the Crowd’ ???
2. What kind of problems can the Crowd tackle, what results
achieve: social innovation, technological innovation, products,
services, systems, communication, education ?
3. How to involve people/ communities that have no access to
internet and are not able to read/ speak English? So far we
have teamed up with universities / NGOs to work as
facilitators.
4. The business model for the innonatives platform after the EU
funding ends. Currently under development.
OP
EN
RS
EA
RC
H Q
UE
ST
ION
S
{ Sustainability Maker Project
Ursula Tischner, econcept, Cologne, [email protected]
You are invited ! {
www.sustainabilitymaker.org
www.innonatives.com
Watch out for the next conference 22nd of
February 2016 in Munich, subscribe to our
newsletter, participate and spread the word.
Thank you!