act! haverhill

8/17/2019 ACT! Haverhill

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ACT! Haverhill

Arts Culture & Tourism (ACT)

Initiative

May 3, 2016


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“The findings from Arts & Economic Prosperity III send a cwelcome message: leaders who care about community and

development can feel good about choosing to invest in t

- Robert L. Lynch President and CEO, Amer

“As Chairman of the Oklahoma Chamber of Commerce, I visevery city and town in the state. There is a visible differenc

with an active cultural community. I see people looking fopark, stores staying open late, and restaurants packed withThe business day is extended and the cash registers are

- Ken Fergeson Chairman and CEO, NBanC Past President, American Ban


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But seriously what’s the ROI

investing in the arts?In Massachusetts: For every $1

invested in the arts, $5 goes ba

into the local community.

- Mass Cultural C


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Case Study: LowellMany cities and towns have an “Office of Arts, Culture, and Tourism,” which is dedicated to boostin

public art commissions, and tourism. Cities continue to fund these offices, because there is a signi

investment (ROI).

The Office of Cultural Affairs & Special Events is the official arts andevents agency for the City of Lowell. Established by City ordinance in

May 2008, CASE accomplishes its mission by planning yearly

community events including the 4th of July celebration, Downtown

Trick or Treating in partnership with Monster Bash, City of Lights,

Winterfest, and the annual St. Patrick's Day event. In addition, the

office of CASE provides logistical support for major events like theLowell Folk Festival, the Bay State Marathon, and the Southeast Asian

Water Festival. For smaller community events, the office of CASE

provides assistance with the public event permitting process.

Working together, COOL and CASE created the “Guide to Permitting

for Festivals and Special Events” to make the process of navigating

City services easier.


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What has been the ROI for establishing Lowell’s COOL iby City ordinance? Here’s what they accomplished, just

Number of Lowell Events Promoted Annually 2,500

Number of Partner Organizations 260

Large-Scale Events (1,000-150,000 attendees)

Hosted and/or Permitted

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Overall Attendance for Events and/or Permits

Annually

250,000

AMOUNT OF SPONSORSHIP DOLLARSSUPPORTING CITY PROGRAMS

$211,000

COOL/ Cultural Affairs Grant Funding $18,748

Total Outside Funding (non-City) $229,748

*Note: “outside funding” does not calculate revenue generated from events and tourism.

More th

large scattractidownto

¼ of a mattenda

Substasector i$211,00

Total ofpromot


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$137,170The city of Lowell allocates

towards their Office of

Cultural Affairs, Arts & Special Ev


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“But Haverhill isn’t Low

We’re actually better positioned.


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We may not have the funding to dev

City “office for arts and tourism” (as

but Creative Haverhill is already doin

the described “COOL” (Lowell City Ar

Office) work.


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Creative Haverhill provides the vehicle for achieving what Lowell’s City managed of

Why are we betterpositioned?

1. Creative Haverhill already exists - no need treinvent the wheel.

2. Most cities and towns put 1-3 people on thetourism and arts payroll, incurring additionato the city. Creative Haverhill independentlyoperates on their own books, eliminating tcosts of bringing on mores city employee


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So we have th

vehicle -- now

accelerate it.


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Securing and Accelerating Creative Haverhill

$700,000

5% of Meals Tax + 5% of Parking Fines ReinInto Attracting More Customers for Loc

Businesses Through Public Art & Touris

$200,000

Meals tax: estimated

City revenue annually

Parking Fines: estimatedCity revenue annually

.05

.05

$35,000

$10,000

$45,000Invested into C


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A public-private partnership● City of Lowell invests $137,000 in their office of arts and tour

private sector in Lowell invest $211,000 into the arts and tour

● Haverhill will get the ball rolling with $45,000. Companies wil

at the very least, match the $45,000.

● The good news: several companies already have a relationsh

Creative Haverhill.

A $90,000 boost to arts,tourism, and economicdevelopment.


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Re-cap

● Creative Haverhill will remain an independent body, eli

the need to have more city employees.

● City of Haverhill establishes public-private partnership,

“ACT! Haverhill” – investing 5% of meals tax and 5% of

fines into Creative Haverhill, combined with corporate

● Creative Haverhill will use these funds to promote arts,and tourism, as a tool for Haverhill economic developm

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