actafarma corporate dossier
DESCRIPTION
Laboratorios Actafarma was founded in 1997 by two . In barely ten years, it has become one of Spain’s leading self-healthcare laboratories. Laboratorios Actafarma is a dynamic, innovative and 100%Spanish-owned company in the lifestyle-pharma sector. It develops and markets products aimed at solving our greatest concern: improving the quality of life and the health of our customers. As a pioneer in the research and development of functional foods, Actafarma’s policy has always been innovation in OTC products. The company currently has considerable R&D agreements with centers like the CSIC, as well as with leading universities in Spain and abroad.TRANSCRIPT
Corporate Dossier
Table of contents
1. Overview2. Our products3. R&D Commitment4. Awards5. Corporate Social Responsibility6. Foreign Markets7. Our Staff8. Distribution9. Medical Visits10. Contact information
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Overview
Laboratorios Actafarma was founded in 1997 by two partnerswith over 15 years of experience in the pharmaceuticalindustry. In barely ten years, it has become one of Spain’sleading self-healthcare laboratories.
Laboratorios Actafarma is a dynamic, innovative and 100%Spanish-owned company in the lifestyle-pharma sector. Itdevelops and markets products aimed at solving our greatestconcern: improving the quality of life and the health of ourcustomers.
As a pioneer in the research and development of functionalfoods, Actafarma’s policy has always been innovation in OTCproducts. The company currently has considerable R&Dagreements with centers like the CSIC, as well as with leadinguniversities in Spain and abroad.
Our mission: To have a worldwide presence and to, day byday, make Actafarma the most international laboratory forself-healthcare needs, one based on ethical and professionalprinciples.
Our values: keys to our success
•Product development •Creativity•Integrity •High-quality production•Trust •Strategic marketing•Investment in R&D •Teamwork•Leadership •Commitment
Actafarma: a sustainable business model
At Actafarma we believe in research, quality production, inhaving the trust of pharmacists and in customer satisfaction.This clearly structured business model, oriented towardsustainable growth, is the basis for our company’s success.
At Actafarma we’re thinking of you and your well-being.We love to take care of you.
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Our Products
At Actafarma we know how important it is to stay healthy.That is why we are committed to innovative and qualitypharmaceutical products that are safe, efficient andspecifically developed for every need.
From our weight control, hair care and cellular anti-agingproducts to our digestive aids and innovative dermo-cosmeticformulations, all of our product lines are indicative of theeffort we are making to be Spain’s leading self-healthcarelaboratory.
In 2007,Actafarma marketed 12 products. It now has 37. Itscommitment to innovation translates into 4 or 5 productlaunches a year.
Among its signature products are Obegrass, a leading weight-loss solution that has been on the market for 10 years, andRevidox, which was awarded one of 2009’s best and mostinnovative ideas and recognized as the best and mostinnovative healthcare product in 2010.
10 PRODUCT LINES AND 22 BRANDS
ANTI-AGING LINE, NUTRACEUTICAL LINE, JOINT-CARE LINE,DIGESTIVE AID LINE, SOLAR LINE, AQUARETICS LINE, HAIRCARE LINE, WOMEN’S CARE LINE, DEFENSES LINE AND RESTLINE .
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R&D Commitment
Actafarma devotes a significant percentage of its budget tonew product research and development at its R&DDepartment, which consists of a team of professionalpharmaceutical experts.
Production
Actafarma’s commitment is present from the moment thefuture product is conceived with the selection of the rawmaterials from which to extract the active ingredients in itsformulations.
In the manufacturing process, it cooperates with majornational and international suppliers, leaders in their sector,and whose raw materials have been subjected to rigoroussafety checks to ensure that their properties remain intact.Actafarma also has partnership agreements with prestigiousinternational institutions like the CSIC.
All of our products are made using high-technology equipmentand are carefully designed to provide the highest levels ofquality.
Quality Policy
Laboratorios Actafarma, an ISO 9001-certified company,guarantees compliance with its internal quality system, whichinvolves:•Validation of manufacturing processes.•Strict safety controls throughout the production process.•Verification of and compliance with international qualitystandards through the use of analytical methods.•Traceability.
All of our products have a National Code* and are alsoregistered in Europe.*The National Parapharmacy Code is a logistical code issued by the GeneralCouncil of the Association of Pharmacists.
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Awards
Innovation is one of the pillars of the business world; specifically, inthe nutraceutical industry, it is at the heart of every product.Without research there are no new products, and without newproducts, there is no innovation. Actafarmawas the first laboratory to commit to functional foods by subjectingnutritional supplements to the same quality processes as medicines,but without their undesired side effects.
After just ten years of activity, Laboratorios Actafarma is starting toreap the benefits of its efforts and of its rigorous scientific endeavors.In 2011 it received three awards with one common theme:innovation.
Award for one of the Best 100 Ideas in 2009.Most innovative product in 2010: Healthcarecategory.
Award for the Province of Madrid’s mostinnovative company in 2010.
Award for the most innovative company in 2010.
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Corporate SocialResponsibility
For Actafarma, CSR is a model for management as a whole,not just for projects or for specific, isolated actions. In ourview this industry has a long road ahead, and we hope thatthis potential helps to advance both society and companies,especially SMEs. We believe that CSR must be approachedvoluntarily, which is why we support government efforts toactively push and promote this practice. Today, we arecollaborating with cultural and children’s agencies, in additionto complying with all of the environmental regulationsinvolved in our production processes.
Actafarma’s commitment is evident in its support ofrenowned cultural institutions like the Wagner Society ofMadrid, which furthers the careers of young national andinternational talents.
It also partners with the Antena 3 Foundation to helphospitalized children, and with the Isabel Gemio Foundationfor research on muscular dystrophies and other rarediseases, which is currently engaged in four research projectsin Spain’s finest hospitals.
Let us not forget something essential – truthfully conveyingthe effectiveness of our products. All of our advertising isapproved by Spain’s self-regulatory agency, Autocontrol de laPublicidad.
Our idea is to participate in creating the society of the future.We think we can contribute to making the society of well-being a reality.
At Actafarma, we also care for those who need care.
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With the same energy and dreams with which it started 13years ago, Laboratorios Actafarma has opted to expand itshuman resources, the commitment, talent, dedication andefforts of which have allowed us to solidify our success in thelifestyle-pharma sector year after year.
One of Actafarma’s commitments is to have within its teamprofessionals with a broad background in the sector. Since2007, departments have been created charged with handlingareas such as Marketing, Customer Service, Communicationsand, more recently, Exports and a Medical Division. The goalof the laboratory is to continue to offer quality jobs withpromising futures, with promotions from within as one of itspriorities. Whenever a new hire becomes part of this excitingproject, the company grows, and everyone grows.
Actafarma invests heavily in the media, with 25% of itsturnover devoted to direct marketing and communicationscampaigns, to training activities and to conferences involvingPharmaceutical Associations, as well as to maintaining aconstant dialogue with its consumers through variouschannels: a call center (which receives 4,000 calls a month), awebsite and internet forums. The range of media outletsspanned is impressive: national TV, radio stations, press… Atthe heart of Laboratorios Actafarma’s campaigns are opinionmakers with great professional reputations, who naturallysatisfy all of Autocontrol de la Publicidad’s requirements, thuspromoting the use of honest, truthful and socially responsibleadvertising.
2007 2011
7 Empleados 55 Empleados
2007 2011
1.500.000 € 3.400.000 €
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Our Staff
Actafarma’s experience in exports goes back to the year 1998,when it exported its first internally developed product,Lidersoft, to 14 countries.
The successful launch in April 2009 of Revidox, which placedthis product among the top three in sales that year in thesector, was the catalyst that propelled Actafarma to enter intonumerous distribution agreements with EU countries.
Likewise, since the year 2000 Actafarma has been presentinternationally in countries like Italy with other products, suchas Obegrass, Cofilac, Ritenil and Revidox, which sold over300,000 units since it was launched internationally.
This internationalization process continued in 2010, a yearthat saw the signing of marketing agreements in Portugal,Russia, Belarus and Ukraine, as well as in South and CentralAmerica (Venezuela, Colombia, Argentina, Chile, DominicanRepublic, Peru, Bolivia and Mexico), where its introduction isscheduled for 2011. This is the clearest sign that LaboratoriosActafarma is undergoing a period of growth and expansion.
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Foreign Countries
Financial Data
Since 2007, Actafarma has grown spectacularly at every level. It has increased its staff, its product offerings, it has expanded its facilities and added two new departments to its corporate structure.
This growth model, sustained through the reinvestment of profits, has given Actafarma a solid structure and a high degree of financial independence.
Clients
The number of clients has grown substantially – by 900 % to be exact, from 12 in 2007 (distributors, wholesalers and pharmacies in department stores like El Corte Inglés) to over 7,500 direct clients in 2011.
Turnover
The turnover data demonstrate without any doubt how the right approach, the tenacity and the efforts of recent years have, as shown below, increased our turnover rate by 450 %, transforming Actafarma into one of Spain’s fastest growing pharmaceutical companies.
2007 2008 2009 2010
5.000.000 € 7.000.000 € 16.000.000€ 16.000.000 €
2007 2011
12 Clients 7.500 Clients
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Distribution
Actafarma has two branches at its headquarters, situated in Madrid (Spain), totaling over 5,000 m2 of office and warehouse space and common areas.
In 2008, it bought a warehouse from which to distribute product orders. This warehouse currently handles over 300 orders a day, a figure that rises upwards of 6,000 transactions a month during the busiest periods.
Commercial network
This increase in clientele is due to the gradual creation and establishment of a commercial network throughout Spain:
2007 2008 2009 2010 2011
x 15 23 28 30
X
Madrid
Levante
Cataluña
Aragón
País Vasco
CYL
Cantabria
Asturias
Galicia
Andalucía
Baleares
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Medical Division
In 2011, Actafarma launched a new product distributiondivision to conduct medical visits to medical specialists.
With the launch of Movial in March of this same year,Actafarma is making a breakthrough firstly by starting with anew joint-care product line, and secondly by striving to havethe quality of its products, leaders in the OTC market,recognized as aiding the treatments prescribed by healthcareprofessionals.
As an integral part of its CSR activity, Actafarma has developedmaterials so that patients with this type of ailment (it isestimated that one in three Spaniards go to the doctor due tojoint problems) can learn more about their pathologies, howto treat them and, above all, how to prevent them.
Among its initiatives in this area are the creation of expertworking groups, compilation of clinical cases, presentation ofscientific studies on the efficacy of this product, guides toprovide training to pharmacists on healthy joints, etc.
This new medical distribution division was launched in late2011 in the province of Madrid, and is expected to introduceMovial to 300 specialists over a four-month period.
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3. Plan de Comunicación
Contact Information
If you want more information about the activities ofLaboratorios Actafarma, you can contact us at the followingaddress:
Laboratorios ActafarmaAvda de Monteclaro 10,
28223 Pozuelo de Alarcón,Madrid.
Telephone: [email protected]
www.actafarma.com
Me encanta cuidarme
@tecuidamos
President/Founder: D. Jose Antonio Garbayo.
Presiedent/Founder: Dr. Pedro Tocabens.
Management Team
CEO: Tomás [email protected]
Financial Director: Flor Martí[email protected]
Technical Dept./R&D: Laura [email protected]
Foreign Markets: Antonio [email protected]
Marketing: María [email protected]
Communicati on/Advertising: Cristina [email protected]
Key Account Manager: Carmen [email protected]
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