About us...Acuity ETS Limited are the UK & Ireland reseller for Tobii Technologies AB, manufacturers of the award winning T & X series of eye trackers and the authors of Tobii Studio.

From basic setup to fully personalised training courses encompassing Tobii Studio, E-Prime, Matlab and more - Acuity have the knowledge to help you get results from your investment from day one. We will work with you to create a tailored training package, from half a day to a full week, to enable you to be able to easily, consistently and accurately gather the data you need.

At Acuity we take pride in understanding your requirements and ensuring that our recommendations exceed your expectations. From a simple software upgrade to designing and implementing a fully featured usability lab we are on hand to assist you.

Add to this ongoing support, training and advice and you have the benefit of peace of mind that can’t be bought.

Acuity is much more than just another reseller, we are passionate about eyetracking and evangelical in our approach to spreading the word. We know eye tracking is the future for market research, usability and many areas of academic research - and we like to shout about it!

We pride ourselves on providing the tools and knowledge you need to get the most from your system - rapid ROI or in depth knowledge transfer.

Anyone can sell you an eyetracker, some people will help you get started but only Acuity has the depth of experience in remote eye trackers to train you to fully reap the benefits of them. By working in partnership with you, and fully understanding your needs we can empower you to correctly interpret the resulting data, increase the efficiency of your tests and ensure that you are fully conversant with your purchase.

Acuity ETS Limited Offices: Davidson House, Forbury Square, Reading, Berkshire RG1 3EU, United KingdomTel 01189 000 795 | Fax 01189 195 095 | Web www.acuity-ets.com | Email info@acuity-ets.com

Acuity ETS Limited Offices: Davidson House, Forbury Square, Reading, Berkshire RG1 3EU, United KingdomTel 01189 000 795 | Fax 01189 195 095 | Web www.acuity-ets.com | Email info@acuity-ets.com

About TobiiTobii Technology is the world leader in hardware and software solutions for eye tracking – a technology that makes it possible for a computer to know exactly where a user is looking.

The company was founded in 2001 and has enjoyed very strong annual growth and profitability. A large part of the revenues are reinvested in R&D. Since its creation Tobii have received a large number of prestigious awards for its pioneering technology and products.

With its main office in Stockholm, Sweden, Tobii also has subsidiaries in the US, Germany, Norway and Japan. In other markets, Tobii’s products are promoted and sold via distributors. In the UK Tobii is represented by Acuity ETS Ltd.

Tobii Studio Software Tobii Studio™ is the most comprehensive eye tracking analysis and visualization software on the market. It is ideal for evaluating interactive media such as websites, software, e-mail campaigns, computer games, interactive TV, as well as print advertising, TV commercials, shopping shelves and physical products. Scientific research uses include psychology studies, infant research, reading studies, vision research and more.

• Recordgazedata,participantinteractionandindependentvariables

• Observeandlogimportantevents

• Instantreplay,reviewandanalysisoftestsessionsafteratest

• Calculatestandardeyetrackingmetricsorexportrawdata

• Visualizeresultsandmakethemmoreunderstandableandconvincing

• Benefitfromdedicatedwebtools

• TobiiStudiosupportsprojectbasedworkenablingeasy

administration of large numbers of test participants

• IntuitiveGUIandworkflowforeaseofoperation

Tobii T & X Series Eye Trackers The Tobii T & X series Eye Trackers are ideal for all forms of eye tracking studies.

For studies with stimuli that can be presented on a screen the T series (17” or 24”) range of trackers are ideal, for everything ranging from usability studies and market research to psychology studies, infant studies, reading studies, vision research and more.

The X series Eye Trackers are standalone eye tracking units designed for eye tracking studies relative to any surface. They enable a variety of stimuli setups such as a TV or otherdisplays,aprojectionscreenoraphysicalobjectorscene.BeingthemostflexibleTobii eye trackers, the X series models are recommended for studies that require particular setups such as shopping shelf tests, simulator set ups and face-to-face communication experiments.

All Tobii Eye Trackers make eye tracking easy and fully automatic. Long lasting calibrations are carried out in seconds and tracking is started by a single mouse click. Tobii Eye Trackers offer complete unobtrusiveness, with large freedom of head movement and no visible or moving “tracking devices”.

High tracking accuracy and excellent head movement compensation guarantees excellent quality data. The Tobii T & X Eye Trackers track almost everyone and drift compensation guarantees high tolerance to varying light conditions.