Adam J. BeyerDejan MiljkovicMichael ZöchlingStephanie Pirringer

H&M 1,529 shops 28 countries

Facts & Figures Founded: 1947 in Sweden Sales 1. Quarter 2008: USD

3,323 m +18 % Sales 2007 excl. VAT, USD 13,188

m 2007: H&M employs about

68,000 people 20 production offices > 700 suppliers

H&M in words Fashion & Quality

at Best Price Basics vs. High Fashion

Production – Long-term view Control every link of Distribution Channel

H&M Customer

Collaborations: Karl Lagerfeld (2004) Stella Mc Cartney (2005) Madonna (2007) Kylie Minogue (2007) Roberto Cavalli (2007)

Competitors:

Zara Xanaka Orsay New Yorker Pimkie C & A

Fashion against AIDS

SWOT (internal) Strenghts

Price Image

Promotion (Celebrities) Number of Shops in Europe

Weaknesses Few Stores in US

Quality of Products Online Services

SWOT (external)

Opportunities Charity (Aids)

Further expansion Online-Services

Threats Competitors

Sources

http://www.youtube.com/watch?v=VHECaB9mNtU

http://www.youtube.com/watch?v=mDST12FY8Bs

http://www.cnbc.com/id/15840232?video=609805225&play=1

Thanks for your attention