Adaptive ContentDesigning for the Unknown

Thinking about content.

Thinking about mobile content.

A lot has changed in 5 years.

Feeling Confused?

Responsive Web Design.

Adapt to the constraints of any browser window, on any device, current or future.

Responsive to Users

How should the experience change to suit the context?

What about content?

We forgot about content.

How do we make content as responsive as our designs?

Let's take a step back.

Enable content to meet responsive user needs by giving it structure and meaning.

1. Structure

Ann Mucahy, Former CEO of Xerox

"Unstructured content is stupid and old-fashioned. It's costly, complex, and does not generate a competitive advantage."

Break it apart.

Separate content into chunks, allowing it to be more fluid and flexible.

System level thinking.

Change the way content is created to embrace changes in how we consume it.

Don't forget the CMS.

Design your CMS to embrace structured content. Integrate adaptive content thinking into workflows.

2. Meaning

Forget context (for now).

Make your content technology agnostic so that it works in any context.

Embrace Metadata.

If you want to understand your users, you have to start by understanding your content.

Ethan Resnick

"Metadata is the new art direction."

Now what?

Ready for anything.

Structured and meaningful content keeps us flexible to meet the changing needs of users and technology.

There's a cherry on top.

Smart content is great news for social, SEO and accessibility.

Create Once, Publish Everywhere.

http://vimeo.com/29050868Karen McGrane Keynote at Content Strategy Forum 2012

Sara Wachter-Boettcher - Responsive-Ready Contenthttp://sarawb.com/2012/03/07/content-strategy-responsive-design/

Ethan Marcotte – Responsive Web Designhttp://www.alistapart.com/articles/responsive-web-design/

Sara Wachter-Boettcher - Responsive-Ready Contenthttp://sarawb.com/2012/03/07/content-strategy-responsive-design/

Links.

Erin Kissane

"Get your content ready to do anything, because it's going to do everything."

Contact us:207-90C Centurian DrMarkham, OntarioL3R 8C5Myplanetdigital.com

Nate Archer

Content Strategy Specialist

nate@myplanetdigital.com