adaptive content: designing for the unknown
DESCRIPTION
Lunch & Learn presentation from Nate Archer, Content Strategy Specialist at Myplanet Digital.TRANSCRIPT
- 1. Adaptive ContentDesigning for the Unknown
- 2. Thinking aboutcontent.
- 3. Thinking aboutmobile content.
- 4. A lot has changedin 5 years.
- 5. FeelingConfused?
- 6. ResponsiveWeb Design.Adapt to the constraints of any browserwindow, on any device, current or future.
- 7. Responsive toUsersHow should the experience change tosuit the context?
- 8. What aboutcontent?
- 9. We forgot aboutcontent.How do we make content asresponsive as our designs?
- 10. Lets take a stepback.Enable content to meet responsiveuser needs by giving it structure andmeaning.
- 11. 1. Structure
- 12. "Unstructured content is stupid andold-fashioned. Its costly, complex,and does not generate a competitiveadvantage."Ann Mucahy, Former CEO of Xerox
- 13. Break it apart.Separate content into chunks,allowing it to be more uid andexible.
- 14. System levelthinking.Change the way content is created toembrace changes in how we consume it.
- 15. Dont forget theCMS.Design your CMS to embracestructured content. Integrate adaptivecontent thinking into workows.
- 16. 2. Meaning
- 17. Forget context(for now).Make your content technology agnosticso that it works in any context.
- 18. EmbraceMetadata.If you want to understand your users,you have to start by understandingyour content.
- 19. "Metadata is the newart direction."Ethan Resnick
- 20. Now what?
- 21. Ready foranything.Structured and meaningful contentkeeps us exible to meet the changingneeds of users and technology.
- 22. Theres a cherryon top.Smart content is great news for social,SEO and accessibility.
- 23. Create Once,Publish Everywhere.
- 24. Links.Karen McGrane Keynote at Content Strategy Forum 2012http://vimeo.com/29050868Sara Wachter-Boettcher - Responsive-Ready Contenthttp://sarawb.com/2012/03/07/content-strategy-responsive-design/Ethan Marcotte Responsive Web Designhttp://www.alistapart.com/articles/responsive-web-design/
- 25. "Get your content ready todo anything, because itsgoing to do everything."Erin Kissane
- 26. Nate Archer 207-90C Centurian Dr Markham, OntarioContact us: Content Strategy Specialist [email protected] Myplanetdigital.com L3R 8C5