ads marketing automation package

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MARKETINGAUTOMATIONPACKAGE

Do I have an effective marketing strategy for prospects who will be purchasing a vehicle in 60 or more days?

Yes or No

Do I have an effective social media strategy that generates daily sales and service leads?

Do I have an effective online strategy that produces ready buyers on a regular basis?

Can I measure the effectiveness of my online marketing strategies to where I know what is working and how it is working?

Am I using my database effectively in bringing value to my customers consistently and developing new purchase leads?

Is my marketing automation effective?

Do I use my database effectively in my marketing and nurturing efforts?

How effective is your . . .

Marketing Strategy?

Let me introduce you to a product that will allow you to say “Yes” to all the previous questions.

MARKET Purchased a new vehicle within the last 30 days

Past customers and those driving same brand less than 3 years old

Visited Custom Landing Site, Dealership or Social Media venue

CUSTOMER INTENTIONS

Customer wants to maintain their new investment

• Maintaining their vehicle• Special Offers • Convenience • Warranty Coverage

• Ready to buy• Education about vehicle • Evaluating options• Shopping • Negotiate best deal

MESSAGE Service • Welcome / Thank you • Introduction to Services • Special Welcome Gift • Accessorize

Service • Friendly reminder• Service Offers• Contests

Sales • Vehicle Information• Price / Payments • Incentives: New &

Pre-Owned• Contests

COMMUNICATION METHOD

MEASURE Response Rate Retention Viral - Dealer Brand Awareness

Response Rate Growth RetentionViral - Dealer Brand Awareness

Response Rate Growth Retention Viral - Dealer Brand Awareness

21 RECENT SALES

SERVICE REMINDERS 3 NEW

PROSPECTS

© Copyright 2011 ADS

Same Brand Owners in your dealership market area

Customer and same Brand Owners in dealership market area

• Upgrade to new vehicle • Lower Rate | Payment • Features and Benefits • Convenience

• Celebrations • Sweepstakes• Contests

Sales and Service• Trade-In• Upgrade Vehicle • Price / Payment • Special Offers • Contest

Sales and Service• Happy Birthday - gift• One-year Anniversary Special• Contests• Sweepstakes

We start by sending compelling mail pieces, eventually utilizing custom landing site, proprietary social media tools, email and online contests

Response Rate RetentionGrowth Viral - Dealer Brand Awareness

Response Rate RetentionGrowth Viral - Dealer Brand Awareness

4 SAME BRAND OWNERS


5 SPECIAL OCCASIONS

EMAIL MESSAGES ✓ Welcome / Thank you (30 days)

✓ Introduction to Services (60 days)

✓ Special Service Offers (Monthly)




MAIL MESSAGES ✓ Welcome / Thank you (30 days)






ONLINE &SOCIAL MEDIA

• Weekly Special Drawing

• Big Event Drawing• Promotion - Facebook• Promotion - Twitter





21 RECENT SALES

SERVICE REMINDERS 3 NEW

PROSPECTS


CONTENT DELIVERY

✓ Welcome / Thank you (30 days)








• Weekly Special Drawing• Big Event Drawing• Promotion - Facebook• Promotion - Twitter

• Weekly Special Drawing• Big Event Drawing• Promotion - Facebook• Promotion - Twitter

4 SAME BRAND OWNERS


5 SPECIAL OCCASIONS

MARKETING SYSTEMADS Targeter



Powerful analytics built for the car business

Deciphering customer intentions

Timing is everything

Ensuring the right person receives the right message in the right format at the right time.

Mini-Site


SOCIAL MEDIA CONTESTS

Help the customer see what’s in it for them.

Get new leads by engaging the customer in a sweepstakes

Each contestant helps promote dealers contest through their personal online network

Permission marketing --- get the customer to volunteer.

Provide incentive for contestant to provide additional information.

Integrates email marketing solutions through ADS Targeter©


Communicate with customers through social media and email

FAST lead generation

Enhanced data and precise targeting

Fully integrated email marketing solution

Integrates email marketing solutions through ADS Targeter©

Each contestant that enters your contests is taken through a quick “post-this” process that allows them to easily post a message on their Facebook and Twitter.

Grow, Track, Filter and Engage your Customers


We monitor, analyze, and react in real-time.

Can you finally measure marketing effectiveness? YES


5. Website

Today the buyer is in charge.Today the buyer is in charge. The way they identify, understand,

evaluate, and buy products and services --- has changed.

MAIL Welcome / Thank You Postcard

First time visit to Service DepartmentIntroducing Service Department


1. RECENT SALES

Vehicle specific to the customer

Special custom message

Dealership branding throughout

Nurture the relationship and bring them back to a value proposition

Use social media effectively and spread your value proposition

EMAIL Welcome / Thank You Message



Special package offering

Special coupons


MAIL

First time visit to Service Department

Introducing Service Department © Copyright 2011 ADS

2. SERVICE REMINDERS

Special coupons

Nurture the customer and

bring them value


Sweepstakes: Special ADS Targeted Package offering

Increased brand awareness for the dealership

Engage the customer with social media

EMAIL

Bring value to the customer with a specific call to action.


Special coupons


Provide value and a call to action

MAIL

Sent to specific Ford vehicle owners. © Copyright 2011 ADS

3. SPECIALS - CONQUEST DATABASE

Special contests

Get new leads by engaging the customer in a sweepstakes


Permission marketing --- get the customer to volunteer.

Increased brand awareness for the dealership

Engage the customer with social media

EMAIL Sent to contestant.



Personalized, timely and relevant

Special coupon

Dealership branding

ads marketing automation package

Documents