The Ideal Partnership For Successful Marketing

Presented by:

Terry Ayers, Advertising & Sponsorships Consultant Office: 410-822-2450 X 17 Cell: 410.829.7060

Terrya@Adstrategies.com

Meet The Adstrategies Team

Curt Van Loon, President

Greg Bojko, VP & GM

Randy Haddaway, Account Executive

Asher Gray, Account Executive

Jonna English, Media Buyer

Jim Mulhall, Media Buyer

Susan Schorr, Media Buyer

Cheryl Mulhall, Media Buyer

Lakisha Brooks, Accounting

Andy Lynch,Internet Specialist

Tennille Reid, Creative Director

Ken Van Loon, C.F.O.

Jordan Girard, Account Executive

Mike Ferreri, Voice Talent

Bill Sammons, Video Producer

Tucker Jones,Graphic Designer

Stephen Deitz,Account Executive

Jill Kubatko,Public Relations

Facts about Adstrategies

• Headquartered in Easton, Maryland. Local people, locally based company with18 years in business

• 28 dedicated professionals who live, eat and breathe Advertising, Marketing & Public Relations.

• Most of our team members come from a media background so we know how to get the most for our customers

• Adstrategies has over 65 clients in Maryland, Delaware and in 36 states

• We work in markets of all sizes - from here on Delmarva to Baltimore & Chicago to Tampa, Miami, Honolulu, Hawaii!

• We have experience with all types of media - Newspaper, Magazines, TV, Cable, Radio, Billboard, Direct Mail, Internet and out-of-the-box forms like pod-casting, blogs, vehicle-wraps and more.

Our Clients…Long & Stable Relationships with clients including:

• The Motor Trend International Auto Shows

• National Marine Manufacturers Association Boat Shows

• Sportsmen’s Boat, RV and Travel Shows

• Baltimore & DC Bridal Shows

• Ducks Unlimited Great Outdoors Festival

• International Motorcycle Shows

• Affinity Events

• The Waterfowl Festival in Easton

Our Strengths As An Agency…

• Strong market research & knowledge

• Strategic rate and added-value negotiating

•Online prowess like no other agency on Delmarva

•• Buying power ensures the best rates & the most efficient buys

• Personalized service to every client & every market, no “cookie cutter” approach

• Accountability: Spot times are monitored DAILY

• Top-notch media buying & accounting software

• Arbitron, Nielsen & Scarborough ratings data

• Financially stable. 18 years in business.

Adstrategies Knows Area Media

• Nationwide Insurance

•Rommel’s ACE

• Dover Pools

• Vernon Esham Homes

• Ocean Downs & Cambridge Turf Club

• Chesapeake Utilities

• Sharp Energy

We have established relationships with TV, Radio, Newspaper, Magazine and Internet media outlets throughout the Mid-Atlantic. We work with them on behalf of dozens of local & regional clients:

• Gootee’s Marine

• Shearer The Jeweler

• Scott’s Furniture

• B&B Music

• Horner Honda

• UMES

• UMES Athletics

• Bay to Beach Builders

Skills & Services Available To YouProfessional media planning & negotiating

Brainstorming & implementation of focused and aggressive creative campaigns

Development of media-oriented Added Value promotional opportunities and third-party

partnerships

Access to Arbitron & Nielsen Ratings data

Planning & management of bulk emails & targeted on-line advertising

Creative design & production for TV, Newspaper, Radio, Direct Mail, Internet, Billboards, and

others.

Development, planning & implementation of Direct Mail Campaigns

Complete Accounting services & management tracking

Our Media Team

Jonna

JimChery

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• Professional negotiators

• 90+ years of media experience

• They know exactly what ‘buttons to push’ with the media in order to get the very best rates AND added value possible for our clients.

Susan

Beyond our media and creative strengths….

•

• Adstrategies is a medium-sized agency with the skills and resources of a large agency, but located right here in your own back yard!

• You will have a team of advertising professionals at your disposal… its like adding 28 people to your marketing staff! We are available to attend meetings and offer regular updates whenever you would like.

When you do business with Adstrategies, you will quickly see that our services end up costing you NOTHING.

Our buying power & media negotiating skills easily save most new clients 25-40% over what they were paying on their own, allowing us to put that money right back into your media buy.

END RESULT: You have a more efficient & effective media plan, PLUS promotions, added value, professional creative, reliable accounting AND that saves you time, money and stress.

That’s ‘Peace of Mind’.

Can I afford an advertising agency?

You gain professional expertise

You gain a full service creative department

You gain a full service accounting department

You have worked with me in the past so you know that your account will receive service and personal attention

Hiring Adstrategies is like adding 28 full time people to your staff for nearly free!

How can I NOT afford an advertising agency?

How Does Adstrategies Charge?

•Standard 15% agency commission on all media placed

• $75/hour for Creative Services OR we will be happy to do a fixed creative charge per project if that’s easier for you to budget

• Our in-house TV production department is at your service for significantly reduced costs from hiring a third-party vendor

• We can save you significant $$ on direct mail costs through one of our vendors

• Adstrategies bids out all printing jobs to at least three vendors and provides estimates back to you

There is NO CHARGE for these services

• • Brainstorming & copywriting for ad creative

• Travel to & from client meetings and events

• Distribution of all ads & traffic instructions to the media

• Access to Arbitron & Nielsen listener/viewer ratings data

• Processing of all media invoices - reconciling to the original purchase orders and handling payables to the media

• A wrap up report each quarter of gross media impressions

• Our entire staff is at your service when you need us- We literally become a part of YOUR Team. No hourly fees, other than creative.

The Baltimore Boat Show“Record breaking Baltimore Boat Show. It was the best show ever and we’ve been here for 25 years.”- Randy Deatherage, Full Tilt Marine

The University of Maryland Eastern Shore

Here at the University of Maryland Eastern Shore Department of Athletics, we have a limited staff and a limited budget. ADSTRATEGIES, INC. made the most of the budget we had, acting as additional staff members, ones with knowledge that would be hard to find if he were searching. They really know their craft. Specifically, we are very impressed with Terry Ayers, who went above and beyond the call of duty to make us feel as valuable as a large client spending many times our budget.

- Stan Bradley, Assistant Director of Athletics for External Affairs, UMES

Gootee's Marine

“Just wanted to thank you for the great job you are doing with our advertising. I am very happy with the placement and content of our ads since you took over our advertising. Your knowledge of how and where to place our ads has made a large increase in our store traffic and the amount of phone calls we are getting. The brochure you made us for our business is working very well, when customers ask for info we always include one with the information we send, this helps the customer know who we are and where we are. I am excited about the new web-site you are creating for us, can't wait until it is up and running. Wish we had found you sooner.”

-Tommy Gootee, Gootee's Marine

Comments from Adstrategies’ clients…