advanced beef genetics - 2015 performance bull sale

People. Performance. Profit.

Annual Performance Bull SaleFebruary 28, 2015 || 1:00 pm ctAt the Hoppes Farm, Van Meter, Iowa

Marty Ropp 406-581-7835Garrett Thomas 936-714-4591www.alliedgeneticresources.com

“Years of commitment and genetic improvement for every economically important trait are paying off for the customers of these herds”

-Marty Ropp, Allied Genetic Resources

Founded on these principles, ADVANCED BEEF GENETICS is committed to the success of commercial cattle producers and those who value the benefits of SimAngus™ genetics. Advanced Beef Genetics partners Mike Henderson and Rex Hoppes leverage considerable experience in the commercial bull business, broad agricultural knowledge, and a formidable dedication to customer service.


PEOPLE. The relationships Advanced Beef Genetics builds within the cattle industry are a top priority, and adding value to the customers’ operation is paramount. Time spent on local, national and international relationships translates into increased value for Advanced Beef customers. Building on the advantages of heterosis, Advanced Beef is committed to bringing you the best in Simmental and Angus genetics.

PERFORMANCE. Visiting SimAngus seed stock programs across the country and seeing hundreds, if not thousands, of cattle each year gives Advanced Beef a greater understanding of the genetics being used in customers’ herds. This translates into more predictable genetics being passed on to you. We are committed to high genetic value sire candidates, which can add significant value to your cow-calf operation.

PROFIT. Providing high-performing SimAngus bulls year after year to increase our customers’ success is goal number one. Utilizing genomic enhancement, EPDs, performance testing, ultrasound, A.I., in vitro fertilization and embryo transfer, helps Advanced Beef maximize animal performance and efficiency. Using the vast technology and data available today helps us bring a better product to the genetic marketplace.

Annual Performance Bull SaleFebruary 28, 2015 || 1:00 pm ctAt the Hoppes Farm, Van Meter, Iowa

HRM SIMMENTALSMike Henderson and Family

56174 697th StreetWiota, Iowa 50274

Mike - [email protected]

JON ROCKHOLD AND FAMILY2439 Hwy. 65

Allerton, Iowa 50008Jon – [email protected]

TIMBER RIDGE CATTLERex Hoppes and Stan Pearson

2828 105th StreetVan Meter, Iowa 50261

Rex - [email protected] – [email protected]

Selling 60 SimAngus™ and Simmental Bulls

www.advancedbeef.com

EVENT SCHEDULEPrior to Sale Bull viewing at Lauritsen Cattle Company, Exira, IowaBull videos, updated DNA results, scan and performance data, updated genetic values available on or about February 16 at www.advancedbeef.com

Sale Week Bull viewing at Hoppes Farm Starting Wednesday, February 25 Saturday, February 28 9:30 am Bulls on Display/Buyer numbers available10:45am Educational Forum Herd Health / Reproduction – Heated shop11:30 am Appreciation Lunch Beef ribeye and much more – Heated shop1:00 pm Bid Off Sale begins - Enclosed building Sunday, March 1 Private Treaty Bull Sale Bulls not sold during Bid Off Sale will be available for private treaty purchase at the same floor price listed sale day. All bulls remaining, sold and unsold, will return to the Lauritsen Cattle Company, Exira, Iowa under the care of Advanced Beef Genetics and Scott Lauritsen’s professional staff. Advanced Beef Genetics owners will be glad to show the bulls and answer any questions at the request of any customer. Ask about powerful two year old and 18 month old bulls that will be available for private treaty purchase only.


SALE FORMAT - PICK OF THE PEN / BID OFFWe want to offer you an enjoyable and comfortable bull buying experience. >> 2015 Floor Prices - $3,750 and $4,500 (Discounts, Leave and Feed, and Free Delivery available)>> Approximately 60 bulls will be offered. >> Each bull will be identified by lot number and penned in groups of six or more, according to price established buy quality, genetic value and performance. >> A pen of bulls will enter a large central display ring inside an enclosed building, feel free to walk through the bulls during the bid off or set comfortably outside the ring.>> Mark Venteicher from Massena Livestock will direct the bid off as a third party represent-ing all buyers and the seller fairly, while keeping the sale moving.

>> Bid Off will start at the published floor price on any bull in that pen. Bidding will increase at minimum $100 increments.>> One or more bidders may bid, when one bidder has the final bid the bull or multiple bulls they select in that pen will be sold for the announced price.>> Display boards will have cards posted for each bull in that pen, as bulls sell, bull cards will be removed and buyer numbers recorded.>> When all bulls in the pen are sold or bidding stops on the remaining bulls, display boards with unsold bull cards will be available ringside for bidders to view for the remainder of the sale.

>> At the conclusion of the sale, any bidder may decide to purchase any unsold bull or bulls at the published floor price.>> Private Treaty Bull Sale – On March 1, bulls not sold during Bid Off Sale will be for available for private treaty purchase at the same prices published sale day.

GUARANTEE/WARRANTYEvery bull selling carries a 100% guarantee extended warranty for one breeding season provided the bull is managed properly and is in acceptable nutritional physical health. In the event a customer has any problem with a bull (health, injury or death) prior to or during the bulls first breeding season the customer should immediately contact any Advanced Beef Genetics representative to report a claim. A veterinarian’s statement describing problem may be requested and Advanced Beef Genetics reserves the right to have the bull returned if deemed necessary. A replacement bull of mutually agreed upon quality will be provided by Advanced Beef. In the event a satisfactory replacement is not available, the customer will be given full credit (minus salvage value) to be used in a future Advance Beef Genetics sale. Advanced Beef Genetics will not be held responsible under any circumstance for any settle-ment amount exceeding the purchase price of the bull. All of us at Advanced Beef Genetics are committed to making sure that you have a positive experience when you place your herd sire selection dollars with us.

LOCATION Rex and Joyce Hoppes Farm2828 105th StreetVan Meter, Iowa 50261

SALE DIRECTIONSFrom I-80Exit 117 (Boonville/ Waukee) 3 miles south on R22 to Booneville, 1 mile west on F90, 1.5 miles south on Tabor Rd/Badger Creek Rd, .8 mile east on 105th, south side.From I-35Exit 65 (Cumming) 3 miles west on G14 to pavement curve, continue 2 miles west on G14 gravel, 1.5 miles north on Timber Ridge Ave., 1.2 miles west on 105th (straight through BLIND curve), south side.

ACCOMMODATIONSThe western metro areas of Des Moines are approximately 8 miles northeast of the Hoppes Farm and sale location. Numerous overnight accommodations, dining and the Jordan Creek Mall are only minutes away.

ANNOUNCEMENTSAnnouncements made sale day, before and during the Bid Off, take precedence over printed mate-rial referencing the sale and the animals. Persons attending this sale do so at their own risk, legal or otherwise. Advanced Beef Genet-ics, the hosts and staff are not responsible for accidents, damages or property loss.

TERMS AND CONDITIONSAll cattle sell under the Standard Terms and Conditions of the Ameri-can Simmental Association. A copy is available at the sale.ADVANCED BEEF GENETICS >> L. to r.: Jon Rockhold; Stan Pearson; Todd Allison;

Mike Henderson; and Rex Hoppes.

People. Performance. Profit. Page 3

SALE DAY CONTACTSAllied – Marty Ropp 406-581-7835Allied – Garrett Thomas 936-714-4591Rex Hoppes 515-250-4651Mike Henderson 515-450-1066Stan Pearson 515-778-5583Jon Rockhold 641-891-2440Todd Allison 641-660-3734Mark Venteicher/Massena Livestock 712-779-3494

ABSENT BUYER PURCHASE GUARANTEEIf you cannot attend our sale we would still be honored to serve you. If you like third party consultation, Allied Genetic Resources representatives Marty Ropp and Garrett Thomas will be on hand to help you select and purchase a bull that meets your specific criteria. Also, any of the owners/staff on the “Sale Day Contacts” list would be happy to help you find the bull(s) you want at a price you are comfortable with. All absent buyers will be represented with honesty and integrity. Advanced Beef Genetics will stand behind all sight unseen purchases…Satisfaction Guaranteed!

LEAVE AND FEED / DELIVERYAdvanced Beef Genetics would be honored to deliver your new bull purchases at customer convenience on or before April 15, 2015, at no charge. If you choose to leave your bull on sale day, we suggest you plan to pick up your new bull(s) after April 1st. For customers that live a considerable distance away, we only ask for your cooperation by meeting one of us or a responsible trucker at a mutually agreed upon location and time, and share some of the expense. After April 15th we will begin to charge the owner of the bull, $3.00/head/day. Remind-er – Bulls are the property and the risk of the buyer after the sale. After the sale and before pick up or delivery we will do our best to care for your purchase, as you would on your farm and prepare your bull for service. We will perform a complete soundness and breeding exam and slowly change their diet to a higher roughage mix. These bulls are yearlings and we believe this plan gives your young bull the best chance to succeed.

VALUED CUSTOMER / DISCOUNTSWe truly appreciate the confidence and trust our customers have given us over the years. Howard, Rollie and Mike Henderson, HRM Simmen-tals, were one of the founding members of the Iowa Beef Connection (IBC) Bull Sale group. For nine years Mike and his family successfully sold hundreds of bulls through IBC and private treaty to customers across the country. Jon Rockhold, Todd Allison and Timber Ridge Cattle all started as customers and cooperators of HRM Simmentals, now with years of genetic alignment and shared goals, Advanced Beef Genetics is ready to write our own chapter. Repeat Customer Discount - If you are a past customer of any of these entities please ask for your Advanced Beef Genetics special 5% discount to apply toward your total purchase of the bull or bulls you select at our 2015 sale. This cannot be used in conjunction with the volume discount. All of our past customers have been notified, but if we missed you, just let one of us know when you settle up.Volume Discount - If you are a new customer and you buy two or more bulls in our 2015 sale be sure to take advantage of our Advanced Beef Genetics $100/bull volume discount. Considering our Guarantees, Leave and Feed/Free Delivery program and Valued Customer Discounts we are certain that Advanced Beef Ge-netics not only offers documented, high-performing, predictable SimAngus cattle, but also one of the best values in the business!

HERD HEALTHAt Advanced Beef Genetics we consider herd health a priority. Our breeding herd receives great care, the brood cows and herd bulls are routinely vaccinated and tested. We rely on and trust the guidance of our consulting veterinarians at the Stuart-Anita Veterinary Clinic, with Dr. Nate Hansen leading our herd health program. If you or your veterinarian would like to learn more about our herd health simply call Dr. Hansen at the Anita location at 712-762-4193. He will also be available at the sale. Listed below is the calf vaccination program administered to sale bulls.>> Grass Turnout: Inforce 3 (Intranasal 3-way), Oneshot ultra7 (7-way pasteurella), Cydectin PO>> Preconditioning: Bovishield Gold 5 (5-way), Ultrabac 7 somnus (7-way), Oneshot (Pasteurella), Fly pour on>> Weaning: Inforce 3 (Intranasal 3-way), Cattlemaster Gold FP (5-way), Ultrabac 7 somnus (7-way), Oneshot (Pasteurella), Dectomax (inject-able dewormer), Calfhood vaccination (Heifers), Fly pour on

PRIVATE TREATY BULLS – AVAILABLE MARCH 1, 2015Yearling – SimAngus: Bulls not sold during Bid Off sale will be for available for viewing at Lauritsen Cattle Company, Exira, Iowa and for private treaty purchase at the same prices published before the February 28th sale day. Advanced Beef Genetics owners will be glad to show the bulls and answer any questions at the request of any customer, just call us ahead of your visit. Genetic values, DNA, carcass and perfor-mance information will still be available. Guarantees, Leave and Feed, Free delivery and Discounts offered sale day will apply. Contact any of the herd owners for more information.Age Advantaged - SimAngus Bulls: A select group of black hided two year old and 18 month old bulls will also be available for private treaty purchase on March 1, 2015. These bulls can be viewed at the Jon Rockhold Farm near Lineville, Iowa. Some cattlemen prefer an older bull to turn out and we kept these back for that reason. These thick made bulls can fit any need, whether you are looking for more moderate framed calving ease bulls that still have grow power, or big, stout growth type bulls. All the bulls have documented genetic values, carcass and performance information, and carry the same Advanced Beef Genetics guarantees and discounts. Each bull will be pre-priced, contact any Advanced Beef Genetics owner for more information on these bulls.


WELCOME TO THE SALE

Welcome to Advanced Beef Genetics…

Welcome to the inaugural Advanced Beef Genetics bull sale. Although we have been developing, marketing and selling commercially target-ed bulls in the past, we are extremely excited to offer this first set of bulls under the Advanced Beef brand. From all of us at Advanced Beef Genetics, we cannot begin to thank you enough for the interest in our offering or purchasing your seedstock needs with us. Developing and maintaining relationships with our customers is an important part of the value that we offer. Whether a customer from the past or a new opportunity in the future, we look forward to hearing from you.

The genetics being offered by Advanced Beef Genetics represent our continued effort to breed genetically superior herd sire candidates that excel not only in genotype but also the physical attributes that can complement your cows and improve your calf crop. By utilizing many of the tools available today, such as embryo transfer and genomic testing, we can be more confident that these bulls will meet your high demands for satisfaction. You will note in the catalog that most of the bulls will have DNA results by sale time for coat color, polledness and low density genomic enhanced EPD’s. We believe, as your genetic supplier, that by offering these evaluation tools you can make more informed decisions about where to invest your herd sire dollars. For us it is simple, provide you with the most trusted data and help take the guesswork out of your seedstock investment.

The bulls have been developed at Lauritsen Cattle Company in Exira, Iowa under the guidance of Dr. Dan Larson from Great Plains Livestock Consulting. We think you will appreciate the manner in which the bulls have been developed. Much of the data including final yearling weights, ultrasound and genomic enhancements from DNA will be available prior to sale time on our website and at the sale. Based on this information we will see some changes in the bull data that is provided in this sale book, but any changes will add to the accuracy and confidence in these sire candidates.

We understand that there are many places for the cow-calf operator to purchase herd sires. At Advanced Beef Genetics we are extremely excited about what SimAngus and the resulting heterosis can mean to the commercial producer. Do not hesitate to call Rex, Mike or Jon if you have questions about the value that these herd sire prospects can provide to your operation.

Sincerely,Mike, Rex and Jon

2015 will mark the beginning of something new and better for the founding owners of Advanced Beef Genetics. These operations have a history of commitment to genetic improvement and now with re-engineered emphasis on customer care and profit for the future, they are forging their way deeper into an ever more competitive beef business. Experience has value, but alone it may not be enough to ensure success moving forward. That is why the Henderson, Hoppes, Pearson and Rockhold families have joined forces to offer greater service and marketing options for their great customer base of the past and those in the future. SimGenetics have long been the centerpiece of these herds and that effort remains the priority. Offering high value, Simmental and SimAngus bulls with advanced levels of calving ease confidence, efficient performance and measureable end product value to meet the profitability needs of their down chain customers is job 1. A renewed commitment to customer satisfaction and service just finishes the promise and the increased the value proposition.

On behalf of everyone associated with the inaugural Advanced Beef Genetics sale, we hope you will plan to be with us Feb. 28 at the Hoppes Farm just outside of Van Meter Iowa for the 1:00 sale. You’ll find the same great bulls and genetics that customers have come to expect from these families and more.

See you Sale Day,Marty RoppAllied Genetic Resources




NIGHTRIDE SONS

TRPH MR NIGHTRIDE B03 >> Sells as Lot 1.

TRPH MR NIGHTRIDE B13 >> Sells as Lot 2.

CE BW WW YW MCE MM MWW DOC

EPD 13 -0.7 64.2 106.1 9 22.5 54.7 12.7Rank 30 30 40 25 40 55 40 20

1 TRPH MR NIGHTRIDE B03Homozygous Black Homozygous Polled 5/8 SM 3/8 ANBull ASA #2899322 B03 BD: 2/10/2014

GW ALL IN 418W GLS COMBINATION R2J BAR J NIGHTRIDE 225Z JC MS COMBINATION 213Z

J BAR J MISS ND 793X JC MS MYTTYINFOCUS 921W

Genomic enhanced EPDs. B03 is an impressive son of Nightride that offers outstanding calving ease yet provides exceptional spread to a 110 YW EPD, ranking him in the top 20% if the breed. This individual offers tremendous rib shape, is fault free in his design and boasts $ indexes in the top 15% for API and 10% for TI. B03 is backed by a great Combination daughter that is off to an outstanding start. We believe cattle that are this pleasing phenotypically yet are backed with genetic values like B03 represent some of the values that we have at Advanced Beef Genetics.

CW YG MARB REA SHR API TI

EPD 32.4 -0.24 0.73 0.78 -0.71 153.5 82.6Rank 30 35 5 20 1 15 10

BW >> 82 BWR >> 95 Adj. WW >> 637 WWR >> 103 Adj. YW >> 1137 YWR >> 103 ADG >> 3.87


EPD 14.8 -1.9 77.3 131.3 9.2 19.5 58.1 11.2Rank 15 15 5 2 35 80 25 35

2 TRPH MR NIGHTRIDE B13Homozygous Black Homozygous Polled 5/8 SM 3/8 ANBull ASA #2899309 B13 BD: 2/11/2014

GW ALL IN 418W S A V IRON MOUNTAIN 8066J BAR J NIGHTRIDE 225Z TRPH MS IRON MOUNT Z213

J BAR J MISS ND 793X HRM MS SHEAR FORCE U814

Genomic enhanced EPDs. B13 is a true genetic outlier that offers a really unique opportunity to combine breed leading EPD’s with an outstanding phenotype. A direct son of Nightride, out of an SAV Iron Mountain daughter that is backed by a very predictable Shear Force grand dam, B13 has predictability breed in. This true spread bulls offers a -3.5 BW EPD and 113 YW EPD, both ranking in the top 3% and 15% of the breed respectively. We think you will appreciate this individual as he represents tremendous genetic value while accomplishing it with some mass, substance and phenotype that we hope all the Nightride’s will provide.


EPD 45.5 -0.16 0.81 0.82 -0.48 169.6 94.1Rank 5 65 3 15 15 3 1


J BAR J NIGHTRIDE >> Sire of Lots 1 and 2.

CE BW WW YW MCE MM MWW DOC CW YG MARB REA SHR API TI

15.8 -5.3 61.6 104.3 12.0 25.9 56.7 10.9 24.6 -0.26 0.85 0.77 -0.61 180.5 90.6

J BAR J NIGHTRIDE ASA# 2628568We sampled Nightride as a heifer bull with the anticipation that he would offer a lot more than calving ease and low birth weight. Nightride offers breed leading carcass and $ indexes in a pedigree that is different than most used SimAngus sires. He accomplished just what we anticipated, bet-the-ranch calving ease but we have been impressed with the substance and muscle his sons are exhibit-ing. Nightride will continue to see extensive use in the Advance Beef Genetics program based on our progeny experience to date. We are so impressed with this sire candidate that we purchased the dam to J Bar J Nightride 225Z in the Maternal Factory Donor female sale hosted by Allied Genetic Resources. The lot 1 and 2 bulls are great representa-tives of the value these cattle will offer.


ROBUST SONS

TRPH MR ROBUST B12 >> Sells as Lot 3.

HRM ROBUST B53 >> Sells as Lot 4.

GW ROBUST 605Z >> Sire of Lots 3 and 4.CE BW WW YW MCE MM MWW DOC CW YG MARB REA SHR API TI

11.9 0.8 77.5 133.9 10.0 24.1 62.8 14.0 51.3 -0.17 0.93 0.97 -0.66 163.3 94.0

GW ROBUST 605Z ASA# 2694778We sampled GW Robust 605Z after being really impressed with the bull when we saw him prior to the 2013 Gateway Simmental bull sale where he was the high selling individual. Robust offered genetic diversity to Advanced Beef with tremendous genetic value while being an individual that offered so many physical strengths. These calves came ease, showed tremendous vigor at birth and have grown fast since weaning. We have been so impressed with the Robust calves that we are actively using the sire in our embryo transfer program. We look for these herd sire candidates to add consistency and pay weight for those that choose these genetics. Our friends and partners, Gibbs Farms/Cow Camp Ranches have found a great herd sire in GW Robust 605Z .


EPD 16 -2.1 68.1 116 10.4 25.7 59.7 11.5Rank 10 15 25 10 25 30 15 35

3 TRPH MR ROBUST B12Homozygous Black Homozygous Polled 5/8 SM 3/8 ANBull ASA #2899307 B12 BD: 2/12/2014

GW PREMIUM BEEF 021TS TNT FINALE W241GW ROBUST 605Z TRPH MS FINALE Z212

GW MISS GPRD 123X TRPH MS W MAINLINE X002

Genomic enhanced EPDs. B12 is an extremely attractive son of Robust that offers tremendous muscle expression and rib shape. This sire candidate always grabs your attention when you walk into the pen for his base width, flawless structure and great disposition. Not only does the bull excel phenotypically, B12 offers the type of genetic values that can work in most anyone’s cow-calf operation. This bull ranks in the top 4% for API and top 3% for TI while offering a birth to weaning spread of -2.6 BW to 115 YW. This bull has tremendous potential.


EPD 36.4 -0.15 0.72 0.77 -0.5 167.2 87.1Rank 20 70 10 25 15 4 3



EPD 14.2 0.1 70.4 111.7 9.9 23.3 58.5 12.1Rank 20 45 20 15 30 50 20 25

4 HRM ROBUST B53Homozygous Black Homozygous Polled 5/8 SM 3/8 ANBull ASA #2899505 B53 BD: 3/4/2014

GW PREMIUM BEEF 021TS TNT DUAL FOCUS T249GW ROBUST 605Z HRM MS DUAL FOCUS X136

GW MISS GPRD 123X WCS MS FORCE 807U

Genomic enhanced EPDs available sale day.One of the true power bulls of the pen. B53 offers a look at some of the breeds most valuable, proven sires in one product – GW Premium Beef 021TS, TNT Dual Focus T249 and Hook’s Shear Force. This individual has a huge middle combined with a level hip and tremendous muscle expression. Genetically B53 ranks in the top 10% of the breed for both API and TI. The grand dam to B53 has been an outstanding Hook’s Shear Force daughter.


EPD 36.6 -0.22 0.66 0.81 -0.49 155.1 83.6Rank 20 45 10 20 15 10 10

BW >> 86 BWR >> 101 Adj. WW >> 738 WWR >> 100 Adj. YW >> YWR >> ADG >> 4.52


TEN X SONS

HRM/TRPH MR TEN X B30 >> Sells as Lot 5.


A A R TEN X 7008 S A >> Sire of Lots 5 and 6.


16.7 -2.2 76.9 145.6 9.4 23.8 62.1 12.4 54.0 -0.16 1.64 0.93 -0.26 190.8 106.5

A A R TEN X 7008 S A ASA# 256684AAR Ten X was our choice to flush the purebred donor, LRS Miss Keepsake 447P to and the resulting progeny have exceeded our expectations. The mating created high genetic value progeny that we felt would compliment the attributes of 447P. We were looking

for an Angus sire that would add calving ease, performance and carcass merit in a proven package. As you will note, many of the standout SimAngus calves were the result of using AAR Ten X in the Advanced Beef Genetics program.

LRS MISS KEEPSAKE 447P >> Dam of Lots 5 and 6.


EPD 13.3 -0.2 64.5 110.7 11.6 18.4 50.6 10.2Rank 25 35 35 20 15 85 65 55

5 HRM/TRPH MR TEN X B30Heterozygous Black Homozygous Polled 1/2 SM 1/2 ANBull ASA #2899305 B30 BD: 2/27/2014

MYTTY IN FOCUS ES KILOWAT KH19A A R TEN X 7008 S A LRS MISS KEEPSAKE 447P

A A R LADY KELTON 5551 LRS MS TREMOR 975J

Genomic enhanced EPDs available sale day.B30 is truly an individual that we are proud to say we mated and raised at Ad-vanced Beef Genetics. This Ten X son excels in body dimension, muscle shape and moderation of frame. Bulls that are built like B30 do not come around every day and we appreciate this sire candidate for the phenotypic value he provides. B30 excels genetically as well, posting $ indexes of $160 for API and $85 for TI. This is the stoutest made bulls of the flush and we are confident in his ability to transmit high value to the cow-calf producer.


EPD 36.2 -0.27 0.88 0.81 -0.18 160.3 85Rank 20 25 2 20 85 10 5

BW >> 65 BWR >> ET Adj. WW >> 652 WWR >> ET Adj. YW >> YWR >> ADG >> 3.6


EPD 13.3 0.1 65.4 112.6 11.3 18.3 51 10.2Rank 25 45 35 15 15 85 65 55

6 HRM/TRPH MR TEN X B31Homozygous Black Homozygous Polled 1/2 SM 1/2 ANBull ASA #2899279 B31 BD: 3/3/2014



Genomic enhanced EPDs. A full sib to the lot 5 bull, B31 offers many of the same attributes. Another huge middled bull that carries excellent muscle dimension and soundness of structure in a bit more attractive package than the lot 5 bull. Both lot 5 and 6 are backed by one of the more proven, outcross Simmental donors, LRS Miss Keepsake 447P. A direct daughter of ES Kilowatt, Keepsake made her mark at Lassle Simmentals in Montana before coming to Iowa.


EPD 37.7 -0.24 0.72 0.77 -0.2 151.4 81.3Rank 20 35 10 25 80 15 10

BW >> 77 BWR >> ET Adj. WW >> 622 WWR >> ET Adj. YW >> 1260 YWR >> ET ADG >> 4.78


SUBSTANCE SONS

HRM/TRPH MR SUBST. B22 >> Sells as Lot 7.

TRPH MR SUBSTANCE B18 >> Sells as Lot 8.

GW-WBF SUBSTANCE 820Y >> Sire of Lots 7 and 8.


14.3 -0.2 64.7 108.2 11.6 21.3 53.6 20.3 34.5 -0.28 0.57 0.84 -1.00 156.7 79.6

GW-WBF SUBSTANCE 820Y ASA# 2605922GW Substance 820Y was an easy choice to make when we decided to make purebred progeny from the 447P donor female and HRM/TRPH Ms. Dual Focus 951W. Substance excels in feet and structural soundness, better than most within the Simmental gene

pool. As well the early data indicates that Substance will improve marbling and growth while added rib shape and capacity to cattle.

HRM/TRPH DUAL FOCUS W951 >> Dam of Lot 8.


EPD 11.7 1.7 61.7 99.1 12.4 17.5 48.3 14.2Rank 20 45 60 35 15 85 85 3

7 HRM/TRPH MR SUBST. B22Heterozygous Black Homozygous Polled PB SMBull ASA #2899295 B22 BD: 3/7/2014

GW PREMIUM BEEF 021TS ES KILOWAT KH19GW-WBF SUBSTANCE 820Y LRS MISS KEEPSAKE 447P

GW MISS MATERNAL 558P LRS MS TREMOR 975J

Genomic enhanced EPDs. A direct son of GW Substance 820Y and LRS Miss Keepsake 447P, B22 offers many of the same benefits as the lot 8 bull. B22 is a level hipped, stout made son that should excel in carcass merit and leave outstanding replacement females behind. The Substance sired cattle are excellent disposition cattle and that is an added benefit for bulls that are well above breed average genetically and have the phe-notype to excel. This group of herd sire candidates from 447P are an impressive representation of the value and quality she can transmit. Lot 7 is a flushmate to Lots 28 and 29.


EPD 31.8 -0.3 0.28 0.77 -0.5 131.9 67.3Rank 35 55 20 55 10 25 55



EPD 13.4 0.3 61.9 97.5 11.1 19.8 50.7 16.3Rank 25 45 45 40 15 75 65 1

8 TRPH MR SUBSTANCE B18Heterozygous Black Homozygous Polled 3/4 SM 1/4 ANBull ASA #2899316 B18 BD: 3/8/2014

GW PREMIUM BEEF 021TS TNT DUAL FOCUS T249GW-WBF SUBSTANCE 820Y HRM/TRPH DUAL FOCUS W951

GW MISS MATERNAL 558P TNT MISS HONEY L9

Genomic enhanced EPDs. B18 is son of GW Substance out of HRM/TRPH Ms. Dual Focus W951. W951 was the high selling female in the inaugural Value by Design female sale going to Reed Parker in Colorado. This ¾ son of Substance is tremendous in his design, structural soundness and overall mass. B18 offers an outcross pedigree for much of the Simmental population.


EPD 28.5 -0.25 0.46 0.68 -0.55 146 73.8Rank 45 30 35 35 10 20 30



SHEAR FORCE SONS

HRM SHEAR FORCE B48 >> Sells as Lot 9.

HRM SHEAR FORCE B54 >> Sells as Lot 10.

HOOKS SHEAR FORCE 38K >> Sire of Lots 9 and 10.


22.4 -3.6 54.5 73.1 12.8 33.6 60.9 13.7 7.8 -0.57 0.55 1.39 -0.35 183.5 82.1

HOOKS SHEAR FORCE 38K ASA# 2081939As the saying goes, you can never get too much of a good thing. This was the reason that we decided to AI again to the proven Shear Force bull with the desire to retain more of his productive females in our herd. Shear Force has sent the standard for genetic value, productive females and cattle that just work in commercial environments. The two sons selling offer that exceptional genetic value and the ability to take breed leading calving ease, carcass and $ indexes and put them to work in your programs. Hook’s Shear Force 38K has truly been a breed changing bull and those that have witnessed his value are the commercial cow-calf operations that have used his genetics in their herds.


EPD 18.2 -2 56.3 81.4 12.9 31 59.2 13.5Rank 1 2 80 80 15 3 20 5

9 HRM SHEAR FORCE B48Homozygous Black Homozygous Polled PB SMBull ASA #2899500 B48 BD: 2/22/2014

NICHOLS LEGACY G151 ELLINGSON LEGACY M229HOOKS SHEAR FORCE 38K HRM MS OLIE Z252

C&D TRACY HRM MS RIGHT ON X104

Genomic enhanced EPDs. B48 is a really unique purebred bull that offers that opportunity to combine high genetic value with fault free physical characteristics. This sire candidate posts EPD’s for CE of 18.5 and BW of -2.2 ranking him in the top 1% of the breed. His true value could be in the productive, long lived, high value daughters that he leaves in your program. With an API of $156 and $75 for TI we like the probability that B48 will add value for your operation.


EPD 15.3 -0.49 0.35 1.19 -0.4 159.6 75.8Rank 90 2 10 2 30 1 15



EPD 17.4 -1.5 70.7 107.6 10.9 25.9 61.2 12.4Rank 4 20 20 20 20 25 10 20

10 HRM SHEAR FORCE B54Homozygous Black Homozygous Polled 3/4 SM 1/4 ANBull ASA #2899510 B54 BD: 2/28/2014

NICHOLS LEGACY G151 TNT DUAL FOCUS T249HOOKS SHEAR FORCE 38K HRM MS DUAL FOCUS Z236

C&D TRACY HRM MS COMBINATION U805

Genomic enhanced EPDs. This ¾ son of Hook’s Shear Force combines some of the breed’s most influential sires – TNT Dual Focus and GLS Combination. Out of a highly productive first calf heifer, B54 boasts more true mass and muscle than most Shear Force sired cattle yet offers the value of calving ease and low birth. As you might find, we are committed to breeding SimGenetic cattle that offer breed leading calving ease and low birth. This bull has been a standout since birth and we really appreciate him for the added dimension of growth and muscle that he offers with $167 API and $82 TI. When comparing that to the purebred population he ranks high.


EPD 31.6 -0.36 0.44 1.11 -0.41 163 82.2Rank 35 5 35 1 30 5 10



UNITED SONS

HRM UNITED B43 >> Sells as Lot 11.


W/C UNITED 956Y >> Sire of Lots 11-17.


11.9 0.2 92.8 157.0 8.0 16.5 62.9 7.5 63.7 -0.03 0.54 0.83 0.43 145.8 93.0

W/C UNITED 956Y ASA# 2614725W/C United 956Y has been used heavily across the country and his genetic value has only increased in value while seeing such heavy use. That is the type of sires we want to sample here at Advanced Beef Genetics. We have been impressed with the United’s that we have seen in other operations across the country and this is our opportunity to offer some of our own. We are

also excited to offer 6 full brothers sired by United out of the TNT Miss R77 donor cow. R77 has been one of the most productive and consistent producers of commercially targeted herd sires the Simmental breed has seen. She is responsible for sires such as TNT Dual Focus T249, TNT Finale W241, TNT Final Choice W210 and TNT E-Z-3 X360 to name a few. The United’s out of R77 offer ¾ bulls with tremendous power and performance bred in. These bulls also offer the exception-al genetic value that we expect ranking in the top 25% of the breed for API and top 10% of the breed for TI.TNT MISS R77 >>

Dam of Lots 11-16.


EPD 11.4 1.7 81.3 129.9 9 18.9 59.5 7.3Rank 40 70 2 2 40 85 20 90

11 HRM UNITED B43Homozygous Black Homozygous Polled 3/4 SM 1/4 ANBull ASA #2899534 B43 BD: 3/7/2014

TNT TUITION U238 HC HUMMER 12MW/C UNITED 956Y TNT MISS R77

MISS WERNING 956W TNT MISS NEVA N9

Genomic enhanced EPDs. The first of the United’s out of R77, B43 exhibits tremendous muscle expression, length of spine and explosive growth. The United sired cattle have been known for their performance and stout physical structure. This group of R77 sons is no different and B43 leads that group in terms of ability to transmit pay weight to a set of calves. B43’s dam, R77 offers a unique ability to access proven genetics from one of the most productive females for making high value herd sire candidates. All these ET brothers will have genomic enhanced EPD’s available by sale day.


EPD 49.7 -0.13 0.49 0.81 -0.03 142.1 83.8Rank 2 75 30 20 99 25 10



EPD 11.8 1.3 78.7 126.1 9.4 20 59.3 7.3Rank 40 65 4 3 35 75 20 90




Genomic enhanced EPDs. B47 is moderate in frame, yet extremely powerful in his design and muscle expression. As noted with the lot 11 bull, we expect these United sired sons of R77 to add pay weight to a set of calves while retaining the maternal value of their highly proven and productive dam. B47 might be the most attractive of the six brothers and as his picture shows he does it with a tremendous amount of middle and power. The R77 progeny have always scanned well for both IMF and REA, it will be interesting to see if this set of United bull calves does the same. She has passed on tremendous end product value to many of her sons.


EPD 46.9 -0.12 0.54 0.75 -0.04 146.2 84.2Rank 4 80 20 25 99 20 10



UNITED SONS



LOTS 13-16Lots 13 thru 16 show how consistent this flush of United sons were from the TNT Miss R77 donor female. As was noted with lots 11 and 12, these sire candidates were mated to create powerful, growth oriented bulls that also offered maternal strength and high genetic value. Each of these full sib brothers offer some of the best genetics in Simmental today backed by the consistency of R77. All these brothers will have low density genomic en-hanced EPD’s available by sale day.


EPD 11.4 1.5 79.3 125.2 9.2 18.9 58.6 7.3Rank 40 70 3 4 35 85 20 90




Genomic enhanced EPDs.


EPD 46.5 -0.13 0.5 0.79 -0.02 142.8 83.1Rank 4 75 30 20 99 25 10



EPD 10.2 3.1 84.6 134.7 8.8 18.6 60.9 7.3Rank 55 90 1 1 40 85 15 90






EPD 54.5 -0.12 0.46 0.85 -0.03 135.3 83.2Rank 1 80 35 15 99 30 10



EPD 11.2 1.8 82.5 132.6 9.2 19.8 61.1 7.3Rank 45 70 2 2 35 75 15 90






EPD 51.4 -0.13 0.46 0.83 -0.05 140.2 83.8Rank 2 75 35 15 99 25 10



EPD 12 0.6 78.2 123.7 9.3 19.3 58.4 7.3Rank 35 50 4 4 35 80 20 90






EPD 44.4 -0.15 0.51 0.81 -0.06 146.6 83.9Rank 10 70 25 20 99 20 10

BW >> 90 BWR >> ET Adj. WW >> 786 WWR >> ET Adj. YW >> 1243 YWR >> ET ADG >> 4


UNITED SONS




EPD 10.7 1.1 73.1 115.4 6.1 18.5 55.1 9.1Rank 50 60 15 10 75 85 40 70


TNT TUITION U238 TCFK RAVE T22W/C UNITED 956Y DAMAR RAVISHING RAVEN

MISS WERNING 956W TCFK MISS ADVANTAGE U16

Genomic enhanced EPDs. B66 is one of the true power bulls in the offering that still offers breed average calving ease and birth weight. You have to really appreciate this bull for the overall mass, thickness and true growth potential he has to put into a set of calves. Out of an outcross ¾ blood female that is a model SimAngus female, B66’s dam is moderate in her design, extremely easy keeping and has a great udder. We think lot 17 could add tremendous value to a set of terminal calves for the new owner.


EPD 40.2 -0.15 0.37 0.69 -0.03 123.2 75.3Rank 15 70 50 35 99 50 25


TEN X SONS


EPD 13.5 0.1 65.6 115.1 11 18 50.8 10.2Rank 25 45 35 15 20 90 65 55






EPD 39.3 -0.23 0.79 0.75 -0.18 155.1 83.3Rank 15 40 3 25 85 10 10


LRS MISS KEEPSAKE 447P >> Dam of Lots 18-23.


10.0 1.9 52.0 75.8 13.7 12.9 38.8 8.0 17.6 -0.35 0.12 0.69 -0.10 123.4 60.2

LRS MISS KEEPSAKE 447P ASA# 2264626Lots 18 thru 27 show the value, consistency and performance of the progeny from LRS Miss Keepsake 447P. Lots 18 thru 22 as well as Lots 5 and 6 are sired by AAR Ten X and were mated to provide calving ease, performance and carcass merit. This mating has surpassed our ex-pectations and offers some breed leading genetic value progeny. Lots 7, 28 and 29 are purebred progeny sired by GW Substance and 447P. We aimed for the progeny to excel in structural soundness, depth of body and marbling. 447P offers an outcross pedigree too many of the breeds most used sires and this mating only helps to offer something that is different from the rest of the Simmental gene pool. Lots 24 thru 27 are flush mate brothers sired by CCR Catalyst, the SAV Final Answer son that Cow Camp Ranches has used so successfully. These are extremely attractive bulls that carry a bit more eye appeal while still offering extremely high genetic values for API and TI. We believe the Catalyst sired calves will offer moderation of frame and calving ease.


TEN X SONS

A A R TEN X 7008 S A >> Sire of Lots 18-23.


EPD 12.7 0.2 66 113.6 11.1 18.7 51.7 10.2Rank 30 45 30 15 15 85 60 55






EPD 38.5 -0.24 0.74 0.78 -0.21 150 81.8Rank 15 35 5 20 80 15 10



EPD 13.3 -0.2 64.5 110.7 11.6 18.4 50.6 10.2Rank 25 35 35 20 15 85 65 55

20 HRM/TRPH MR TEN X B33Black Homozygous Polled 1/2 SM 1/2 ANBull ASA #2899302 B33 BD: 3/9/2014




EPD 36.2 -0.27 0.88 0.81 -0.18 160.3 85Rank 20 25 2 20 85 10 5



EPD 13.1 0.2 65.3 113.3 11.2 18.8 51.4 10.2Rank 25 45 35 15 15 85 60 55






EPD 38.4 -0.25 0.78 0.79 -0.2 153 82.5Rank 15 30 3 20 80 15 10



EPD 13.3 -0.2 64.5 110.7 11.6 18.4 50.6 10.2Rank 25 35 35 20 15 85 65 55

22 HRM/TRPH MR TEN X B36Black Homozygous Polled 1/2 SM 1/2 ANBull ASA #2899312 B36 BD: 3/22/2014




EPD 36.2 -0.27 0.88 0.81 -0.18 160.3 85Rank 20 25 2 20 85 10 5



EPD 10.7 0.4 63.3 109.6 10.2 22.6 54.3 10.3Rank 50 50 40 20 25 55 45 50

23 HRM TEN X B67Homozygous Black Homozygous Polled 1/2 SM 1/2 ANBull ASA #2899553 B67 BD: 3/23/2014

MYTTY IN FOCUS SVF STEEL FORCE S701A A R TEN X 7008 S A WRS DANA Y109

A A R LADY KELTON 5551 JM MISS DANA N31


EPD 36.5 -0.24 0.83 0.87 -0.3 151.9 83.3Rank 20 35 2 10 55 15 10



CATALYST SONS

CCR CATALYST 7035W >> Sire of Lots 24-27.

HRM/TRPH CATALYST B40 >> Sells as Lot 27.


EPD 14.4 -0.9 64.7 102.6 11.5 19.2 51.6 14.5Rank 20 25 35 30 15 80 60 4

24 HRM/TRPH MR CATALYST B37Heterozygous Black Homozygous Polled 1/2 SM 1/2 ANBull ASA #2899304 B37 BD: 3/14/2014

S A V FINAL ANSWER 0035 ES KILOWAT KH19CCR CATALYST 7035W LRS MISS KEEPSAKE 447P

CCRMS1043OFPREC1023 7035 LRS MS TREMOR 975J

Genomic enhanced EPDs. DDC


EPD 29.9 -0.13 0.73 0.7 -0.19 156.4 81.2Rank 40 75 5 35 80 10 10



EPD 14.6 -0.9 62.8 96.8 11.5 19.2 50.6 14.5Rank 15 25 45 45 15 80 65 4

25 HRM/TRPH MR CATALYST B38Homozygous Black Homozygous Polled 1/2 SM 1/2 ANBull ASA #2899297 B38 BD: 3/22/2014





EPD 26.3 -0.13 0.8 0.67 -0.2 160.1 81.6Rank 50 75 3 40 80 10 10



EPD 14.4 -0.4 65 103.2 11.6 18.7 51.2 14.5Rank 20 35 35 30 15 85 65 4

26 HRM/TRPH MR CATALYST B39Homozygous Black Homozygous Polled 1/2 SM 1/2 ANBull ASA #2899294 B39 BD: 3/22/2014





EPD 31 -0.11 0.79 0.64 -0.19 158.6 82.1Rank 35 85 3 45 80 10 10



EPD 14.6 -0.6 66.1 103.9 11.3 18.2 51.2 14.5Rank 15 30 30 30 15 85 65 4

27 HRM/TRPH CATAYLST B40Heterozygous Black Homozygous Polled 1/2 SM 1/2 ANBull ASA #2899543 B40 BD: 3/1/2014





EPD 31.1 -0.13 0.79 0.71 -0.2 159.7 83Rank 35 75 3 30 80 10 10



SUBSTANCE SONS

GW-WBF SUBSTANCE 820Y >> Sire of Lots 28-31.


EPD 12.3 0.8 58.4 91.4 12.6 17.6 46.8 14.2Rank 15 30 75 55 15 85 90 3

28 HRM/TRPH MR SUBST. B21Homozygous Black Homozygous Polled PB SMBull ASA #2899282 B21 BD: 3/4/2014





EPD 25.8 -0.31 0.32 0.74 -0.52 136.7 67.3Rank 55 50 15 60 10 20 55


LOTS 30-31Lots 30 and 31, along with Lot 8, are full sib brothers sired by GW Substance and out of HRM/TRPH Ms. Dual Focus W951. W951 has the high selling female in the inaugural Value by Design female sale being selected by Reid Parker of Colorado. She was a TNT Dual Focus daughter out TNT Gunner’s dam. 951W excelled in mass, foot size, capacity and was an extremely attractive female. Prior to 951W being offered for sale we took the opportunity to make some ¾ progeny from this great breeding piece and these Substance sired calves are proof of her value.


EPD 11.7 1.7 62.1 101.8 12.2 17.5 48.5 14.2Rank 20 45 55 30 20 85 80 3

29 HRM/TRPH MR SUBST. B23Heterozygous Black Homozygous Polled PB SMBull ASA #2899317 B23 BD: 2/23/2014





EPD 33.5 -0.29 0.31 0.76 -0.44 133.5 68.5Rank 30 60 15 60 20 25 45



EPD 14.1 -0.1 61.4 95.8 11.3 20.5 51.2 16.3Rank 20 40 50 45 15 70 65 1

30 TRPH MR SUBSTANCE B16Heterozygous Black Homozygous Polled 3/4 SM 1/4 ANBull ASA #2899293 B16 BD: 3/3/2014





EPD 26.9 -0.27 0.44 0.73 -0.55 147.8 73.7Rank 50 25 35 30 10 15 35




EPD 14.3 -0.3 58.7 91.2 11.1 21.5 50.9 16.3Rank 20 35 60 55 15 65 65 1

31 TRPH MR SUBSTANCE B17Homozygous Black Homozygous Polled 3/4 SM 1/4 ANBull ASA #2899301 B17 BD: 3/5/2014





EPD 24 -0.27 0.48 0.69 -0.57 149.7 73.3Rank 60 25 30 35 5 15 35



CROSSROADS SONS

HRM CROSSROADS B51 >> Sells as Lot 32.


LRS CROSSROADS 875Y >> Sire of Lots 32-40.


7.7 2.3 84.5 142.2 8.5 21.8 64.1 11.0 58.2 0.04 0.75 0.57 -0.38 139.2 89.9

LRS CROSSROADS 875Y ASA# 2623348LRS Crossroads 875Y was the high selling SimAngus bull that we selected in the 2012 Lassle Simmental Ranch bull sale as our replace-ment for GLS Combination R2. The Crossroads sired calves excel in growth, body dimension, outstanding feet and legs and adding pounds to a set of calves. You just cannot put more rib shape and volume in a set of calves than what Crossroads transmits. We feel the combination of maternal and terminal value that Crossroads offers makes these bull calves an easy fit for ranchers that are either selling heavy calves off the cow or retaining replacement females. There is no doubt that we are using Crossroads for his ability to sire growth and power but believe that his long term value will be the long lived daughters he will leave behind.


EPD 6.5 3.9 83.5 141.8 7.7 22 63.7 12.3Rank 85 95 1 1 55 60 5 20

32 HRM CROSSROADS B51Heterozygous Black Homozygous Polled 5/8 SM 3/8 ANBull ASA #2899489 B51 BD: 3/4/2014

G A R PREDESTINED SRS RIGHT-ON 22RLRS CROSSROADS 875Y HRM MS RIGHT ON X103

LRS MS LIMELIGHT 875U NLC MESMA LG140

Genomic enhanced EPDs. True powerhouse son sired by LRS Crossroads 875Y. His dam is a SRS Right On daughter out of the great Nelson donor, NLC Mesma LG140. This bull has been a top performer and high gaining individual all through the test.


EPD 60.5 0.03 0.55 0.53 -0.35 120.7 82.2Rank 1 99 20 65 45 55 10



EPD 9.7 0.6 73.7 121.8 9.4 23.4 60.3 12.2Rank 60 50 10 5 35 45 15 25

33 HRM CROSSRAODS B55Homozygous Black Homozygous Polled 1/2 SM 1/2 ANBull ASA #2899513 B55 BD: 3/11/2014

G A R PREDESTINED GLS COMBINATION R2LRS CROSSROADS 875Y HRM MS COMBINATION T589

LRS MS LIMELIGHT 875U HRM MISS BANDO R110

Genomic enhanced EPDs. Another huge middle, stout made son of LRS Crossroads. This bull has tremendous structure, great feet and legs to go with a wonderful disposition. We like the ability of this bull to add weaning weight to a set of calves and leave you with valuable replacement females.


EPD 43.6 -0.07 0.68 0.57 -0.43 142.9 84.5Rank 10 90 10 55 25 20 10



CROSSROADS SONS




EPD 8.8 3 74.9 123.7 8 21.7 59.1 11.7Rank 70 90 10 4 50 60 20 30

34 HRM CROSSROADS B56Black Polled 5/8 SM 3/8 ANBull ASA #2899522 B56 BD: 3/2/2014

G A R PREDESTINED TNT DUAL FOCUS T249LRS CROSSROADS 875Y HRM MS DUAL FOCUS Y100

LRS MS LIMELIGHT 875U LRS MS LUCKY MAN 758T


EPD 48.2 -0.05 0.53 0.54 -0.42 125.9 78.2Rank 3 95 25 65 25 45 20



EPD 8.3 2.6 83.1 145.4 8.8 21.5 63 9.7Rank 70 85 2 1 40 65 10 60

35 HRM CROSSRAODS B57Black Polled 1/2 SM 3/8 AN 1/8 MXBull ASA #2899523 B57 BD: 2/24/2014

G A R PREDESTINED NLC PAYDAY 16PLRS CROSSROADS 875Y N3338S

LRS MS LIMELIGHT 875U N3338


EPD 60.9 0.11 0.57 0.45 -0.33 125.7 83.4Rank 1 99 20 80 50 45 10



EPD 9 2.2 77.7 128.6 9 25 63.9 11.3Rank 65 80 5 3 40 35 5 35


G A R PREDESTINED MYTTY IN FOCUSLRS CROSSROADS 875Y HRM MS IN FOCUS W937

LRS MS LIMELIGHT 875U HRM MS SECRETARIAT T556


EPD 49.9 0 0.63 0.48 -0.29 135.4 83.4Rank 2 99 15 75 60 30 10



CROSSROADS SONS




EPD 9.8 0.9 67.6 103 8.9 23 56.8 9.8Rank 60 55 25 30 40 50 30 60

37 HRM CROSSROADS B64Homozygous Black Homozygous Polled 5/8 SM 3/8 ANBull ASA #2899544 B64 BD: 3/4/2014

G A R PREDESTINED TNT DUAL FOCUS T249LRS CROSSROADS 875Y HRM MS DUAL FOCUS Y128

LRS MS LIMELIGHT 875U HRM MISS ON TARGET S530


EPD 32.5 -0.09 0.55 0.47 -0.37 133.2 76.5Rank 30 90 20 75 40 35 25



EPD 8.8 1.5 75 121 8.7 25.4 62.9 10.8Rank 70 70 10 10 45 30 10 45


G A R PREDESTINED SRS RIGHT-ON 22RLRS CROSSROADS 875Y HRM MS RIGHT ON Y131

LRS MS LIMELIGHT 875U GW MISS SPECTRUM 106N

One of the most attractive LRS Crossroad’s sired bulls, yet puts together the benefits of this sire group – sound structured, big middled, and heavy muscled. B65’s dam has been a productive female with a near perfect udder and fleshing ability.


EPD 44.3 -0.09 0.62 0.54 -0.33 134.9 82.5Rank 10 90 15 65 50 30 10



EPD 8.7 2 79.8 128.5 8.4 24 63.9 10.2Rank 70 75 3 3 45 40 5 55

39 HRM CROSSRAODS B70Homozygous Black Homozygous Polled 5/8 SM 3/8 ANBull ASA #2899570 B70 BD: 3/8/2014

G A R PREDESTINED TNT DUAL FOCUS T249LRS CROSSROADS 875Y HRM MS DUAL FOCUS W920

LRS MS LIMELIGHT 875U HRM MISS DIMENSION R133



EPD 49.4 -0.04 0.6 0.54 -0.29 133.3 83.9Rank 3 95 15 65 60 35 10



EPD 10.2 1.5 74.5 123 10.1 23.4 60.6 11.4Rank 55 70 10 5 25 45 15 35

40 HRM CROSSROADS B72Homozygous Black Homozygous Polled 1/2 SM 1/2 ANBull ASA #2899573 B72 BD: 2/23/2014

G A R PREDESTINED TC ABERDEEN 759LRS CROSSROADS 875Y HRM/TRPH MS ABER Y123B

LRS MS LIMELIGHT 875U TNT MISS R77


EPD 45.6 -0.14 0.53 0.78 -0.32 135.8 80.5Rank 5 75 25 20 50 30 15

BW >> 77 BWR >> Adj. WW >> 622 WWR >> Adj. YW >> 1028 YWR >> ADG >> 3.76


ALUMNI SONS

TRPH MR ALUMNI B04 >> Sells as Lot 41.

S D S ALUMNI 115X >> Sire of Lots 41-45. CE BW WW YW MCE MM MWW DOC CW YG MARB REA SHR API TI

16.1 0.6 61.7 109.9 13.0 30.0 60.8 14.8 37.1 -0.29 0.90 1.09 -0.85 173.5 85.9

S D S ALUMNI 115X ASA# 2548149We had the opportunity to purchase SDS Alumni 115X from Cow Camp Ranches and jumped at the opportunity. He provides a fault free genetic profile that excels in maternal and carcass traits allowing us to use Alumni in many mating scenarios. Considering all EPD’s and $ in-dexes, the moderate frame size, added muscle, big middle and “look” that he stamps, Alumni may very well be the most complete and balanced SimAngus bulls in the industry today. As an added value, the daughters that we have seen in production are moderate framed, big middled, attractive fronted with picture perfect udders and teats.


EPD 15 -0.2 56.5 95 11.6 28.7 56.9 13Rank 15 35 70 50 15 10 30 15

41 TRPH MR ALUMNI B04Homozygous Black Homozygous Polled 1/2 SM 1/2 ANBull ASA #2899300 B04 BD: 3/28/2014

HOOKS SHEAR FORCE 38K TNT DUAL FOCUS T249S D S ALUMNI 115X TRPH MS DUAL FOCUS W904

S D S QUEEN 801U MCM 656S



EPD 26.8 -0.22 0.74 0.71 -0.5 159.9 78.5Rank 50 45 5 30 15 10 20



EPD 14.5 0.6 53.1 77.9 10.9 29.5 56.1 12.8Rank 15 50 80 85 20 10 35 15

42 TRPH MR ALUMNI B05Black Homozygous Polled 3/4 SM 1/4 ANBull ASA #2899284 B05 BD: 3/28/2014

HOOKS SHEAR FORCE 38K HOOKS SHEAR FORCE 38KS D S ALUMNI 115X TRPH MS SHEAR FORCE U805

S D S QUEEN 801U HRM MS SECRETARIAT S523


EPD 17.3 -0.42 0.55 1.09 -0.65 151.6 71.8Rank 80 2 20 1 2 15 40



EPD 12.1 1.2 57.7 89.5 9.7 25.9 54.7 12.7Rank 35 60 65 60 30 25 40 20

43 TRPH MR ALUMNI B06Black Polled 1/2 SM 3/8 AN 1/8 CSBull ASA #2899287 B06 BD: 3/21/2014

HOOKS SHEAR FORCE 38K MR NLC UPGRADE U8676S D S ALUMNI 115X MS NLC UPGRADE Y1203

S D S QUEEN 801U MS NLC WALTER M284


EPD 25.2 -0.33 0.59 0.92 -0.46 139.6 73.2Rank 55 10 15 10 20 25 35



ALUMNI SONS


EPD 13.2 2.3 62.4 99 10.8 23.4 54.5 13.3Rank 25 80 45 40 20 45 45 15

44 TRPH MR ALUMNI B10Homozygous Black Homozygous Polled 5/8 SM 3/8 ANBull ASA #2899306 B10 BD: 3/25/2014

HOOKS SHEAR FORCE 38K TNT DUAL FOCUS T249S D S ALUMNI 115X HRM/TRPH DUAL FOCUS W911

S D S QUEEN 801U TNT MISS HONEY L9


EPD 32.6 -0.23 0.58 0.77 -0.52 142.2 73.9Rank 30 40 20 25 10 25 30

BW >> 77 BWR >> Adj. WW >> 547 WWR >> Adj. YW >> 1053 YWR >> ADG >> 3.84


EPD 16.8 -1.4 55.5 95.4 11.6 29.5 57.3 13.4Rank 10 20 75 45 15 10 25 10

45 TRPH MR ALUMNI B14Homozygous Black Homozygous Polled 1/2 SM 11/32 AN 1/16 AR 3/32 MX

Bull ASA #2899285 B14 BD: 3/24/2014

HOOKS SHEAR FORCE 38K ELLINGSON LEGACY M229S D S ALUMNI 115X 3C CROCUS X0314 B

S D S QUEEN 801U U8020



EPD 25.3 -0.29 0.7 0.8 -0.46 165 79.1Rank 55 20 10 20 20 5 15


DUAL FOCUS SONS

TNT DUAL FOCUS T249 >> Sire of Lots 46-50.


16.0 -0.7 65.7 99.6 7.3 15.6 48.4 10.3 28.1 -0.06 0.69 0.43 -0.58 157.5 80.8

TNT DUAL FOCUS T249 ASA# 2421851It will be hard to not write an entire page of the great things that Dual Focus has done within our herd or the Simmental business as a whole. He truly was the first SimAngus sire to gain wide usage not only in seedstock Simmental operations but also large scale commercial heifer projects. The Dual Focus sired progeny have set the standard for fault free cattle that add tremendous value in either terminal or maternal applications. Not many sires can claim that they do not make a bad one and that is what we have witnessed for the past 6 years in our program – there simply is never a bad one sired by Dual Focus. These bull calves sired by Dual Focus offer the same fault free value that their sire has become known for.


EPD 12.6 0.4 66.7 102.9 7.3 21.3 54.7 10.5Rank 30 50 30 30 60 65 40 50

46 HRM DUAL FOCUS B49Black Polled 5/8 SM 3/8 ANBull ASA #2899494 B49 BD: 3/3/2014

MYTTY IN FOCUS SRS RIGHT-ON 22RTNT DUAL FOCUS T249 HRM MS RIGHT ON U802

TNT MISS R77 GW MISS SPECTRUM 106N


EPD 31.7 -0.16 0.53 0.49 -0.47 138.4 76.8Rank 35 65 25 70 20 30 25



EPD 13.8 0.7 59 95.4 7.9 19.6 49.1 10.4Rank 20 55 60 45 55 80 75 50


MYTTY IN FOCUS GW LUCKY ACE 076TSTNT DUAL FOCUS T249 GW MISS ACE 409W

TNT MISS R77 GW MISS BLUE MOON 792R


EPD 28.2 -0.14 0.71 0.59 -0.52 148.6 76.4Rank 45 75 10 55 10 15 25



DUAL FOCUS SONS

HRM DUAL FOCUS B52 >> Sells as Lot 48.


EPD 12.8 0 64 103.4 8.9 15 47.1 7.7Rank 30 40 40 30 40 99 85 90

48 HRM DUAL FOCUS B52Homozygous Black Homozygous Polled 1/2 SM 1/2 ANBull ASA #2899486 B52 BD: 3/13/2014

MYTTY IN FOCUS SVF STEEL FORCE S701TNT DUAL FOCUS T249 RRJS 3001 STEEL MISS315W

TNT MISS R77 3F JILT 3001 OF 5133 EXT

Genomic enhanced EPDs. The only baldy bull in this year’s offering but one that is exceptional in his overall design, structure and performance. B52 is heavy structured, bid middle with great thickness. His youthful dam has been absolutely impressive in her young production life on the farm. We like this bull to sire a top set of commercial calves and really like the possibilities of his daughters.


EPD 31.7 -0.02 0.59 0.45 -0.4 143.6 76.2Rank 35 99 15 80 30 20 25



EPD 12.6 0.8 61.7 91.2 6.8 20.6 51.4 10.9Rank 30 55 50 55 65 70 60 40


MYTTY IN FOCUS GLS COMBINATION R2TNT DUAL FOCUS T249 SVF ABOVE & BEYOND U800A

TNT MISS R77 NLC ABOVE & BEYOND P84


EPD 25.4 -0.19 0.47 0.61 -0.45 132.3 71.6Rank 55 55 30 50 20 35 40

BW >> 89 BWR >> 98 Adj. WW >> 727 WWR >> 98 Adj. YW >> 1095 YWR >> 90 ADG >> 3


EPD 15 -0.3 59.7 83.2 9.4 21.2 51.1 8.4Rank 15 35 55 75 35 65 65 80


MYTTY IN FOCUS FELT IN A DREAM 37RTNT DUAL FOCUS T249 MISS PRICKLY PEAR 736T

TNT MISS R77 MISS PRICKLY PEAR 448P


EPD 18.6 -0.18 0.43 0.57 -0.48 146.9 71.8Rank 75 60 40 55 15 20 40



ADVANCED BEEF GENETICS is committed to our customers. For detailed customer service incentives, see pages 2-3.

For updated information on the sale offering, please visit our website.



IN FORCE SONS

TRPH MR IN FORCE B09 >> Sells as Lot 51.

S D S IN FORCE 112Y >> Sire of Lots 51 and 52.


EPD 10.2 0.6 83.5 121.8 7 21 62.8 14.6Rank 55 50 1 5 65 70 10 4

51 TRPH MR IN FORCE B09Homozygous Black Homozygous Polled 5/8 SM 3/8 ANBull ASA #2899286 B09 BD: 2/19/2014

HOOKS SHEAR FORCE 38K CCR DIESEL 3060WS D S IN FORCE 112Y GIBBS 1229Y HY DSL 8160U

S D S PRINCESS 925W GIBBS 8160U HY DEW 1589



EPD 42.5 -0.08 0.68 0.6 -0.25 144 89.3Rank 10 90 10 50 70 20 2



EPD 13.5 -2.6 59.7 88 8.5 26.8 56.7 13.7Rank 25 10 55 65 45 20 30 10

52 TRPH MR IN FORCE B11Homozygous Black Homozygous Polled 5/8 SM 3/8 ANBull ASA #2899311 B11 BD: 2/16/2014

HOOKS SHEAR FORCE 38K MR NLC UPGRADE U8676S D S IN FORCE 112Y HRM MS UPGRADE Z251B

S D S PRINCESS 925W MCC SUPERMAMA 4002



EPD 18.3 -0.31 0.63 0.71 -0.25 152.1 79.8Rank 75 15 15 30 70 15 15




ROBUST SONS

GW ROBUST 605Z >> Sire of Lots 53-55.

HRM ROBUST B60 >> Sells as Lot 54.


EPD 13.8 0 68.5 116.4 8.3 26.6 60.9 12.8Rank 20 40 25 10 50 20 15 15

53 TRPH MR ROBUST B01Homozygous Black Homozygous Polled 5/8 SM 3/8 ANBull ASA #2899313 B01 BD: 2/22/2014

GW PREMIUM BEEF 021TS TC ABERDEEN 759GW ROBUST 605Z HRM/TRPH MS ABER Y118B

GW MISS GPRD 123X TNT MISS R77



EPD 39.7 -0.18 0.76 0.87 -0.52 156.1 85.6Rank 15 60 4 10 10 10 5



EPD 12.3 0.5 73.6 113.3 8.6 21.5 58.3 11.8Rank 35 50 10 15 45 65 25 30


GW PREMIUM BEEF 021TS TNT DUAL FOCUS T249GW ROBUST 605Z HRM MS DUAL FOCUS W900

GW MISS GPRD 123X HRM MS SECRETARIAT T570



EPD 37.9 -0.21 0.56 0.79 -0.49 143.2 81.9Rank 15 45 20 20 15 20 10



EPD 13.2 0.6 66.3 106.2 11.2 26.2 59.4 13.1Rank 25 50 30 25 15 25 20 15


GW PREMIUM BEEF 021TS HOOKS SHEAR FORCE 38KGW ROBUST 605Z HRM MS SHEAR FORCE U817

GW MISS GPRD 123X HRM MISS PROTOTYPE S507

Genomic enhanced EPDs available sale day.


EPD 34.2 -0.27 0.69 0.97 -0.58 153.6 81.7Rank 25 25 10 4 4 15 10

BW >> 89 BWR >> 98 Adj. WW >> 704 WWR >> 95 Adj. YW >> YWR >> ADG >> 3.47


LET OUR FULL CIRCLE ALLIED TEAM WORK FOR YOU!

ALLIED BY REPUTATION. FOCUSED ON SERVICE.

WWW.ALLIEDGENETICRESOURCES.COM

Whom you choose to purchase your seedstock from is just as important as the individual bulls and heifers you choose to buy. Almost everyone in this business o� ers at least a few high value animals each year. There too is likely an auction sale nearly every week in 2015 that promises to be the biggest and best yet. You see them advertised constantly. With that in mind, how do you make that crucial decision on where to source seedstock? It is a decision that will literally a� ect your bottom line for the next 15-20 years? That’s right, many of the bulls you buy in 2015 should still breeding cows in 2020 or beyond. That means the 10 year old cows that have made your operation pro� table in the year 2031 will very likely be sired by those bulls. Does your seedstock supplier have a plan to still be providing you service in 2031 and beyond?

The member owners of Allied Genetic Resources do have a plan for the future. Market development and enhancement, value added programs, genetic decision support and strong allied industry relationships all are part of the long term approach employed by Allied. We know the genetics business will change. The pro� tability we are enjoying in the beef business today nearly guarantees upgrades to the system. Already today, documented, high value genetics help commercial producers ask and get more for the cattle they produce for the larger beef industry. I absolutely guarantee this trend is with us to stay and poised to be more important every year looking forward. Logical change that e� ects pro� t usually happens regardless of the business, at least most places in this world. When folks pay a lot for something, they expect more in return. More consistent and higher pro� t garnering genetics will be part of the risk reduction technology and strategy that drives feeder cattle and slaughter cattle pricing far into our future. Make better decisions today and the potential to bene� t years from now is a very solid proposition.

What about service? Your seedstock supplier really only o� ers you a couple of unique value propositions year in and year out. The � rst is the proof and promise of genet-ic improvement. The very foundation for what these committed folks do everyday centers around o� ering better and more pro� table genetics to customers, consistent-ly. The other important factor that often separates one genetic source from another is customer service. We believe that everything else besides the non-negotiable genetic improvement that you should demand from your supplier can be lumped under the heading of service. Bulls developed properly and tested fertile in order to breed a maximum number of females in year 1 then last for 5-7 years is an important service. Friendly delivery terms, a great selection of genetics, customer satisfac-tion based warranty terms and even a comfortable sale day atmosphere with hot co� ee and a good lunch are all, to some extent services. By the way if your seedstock producer does not warranty the bulls they sell to your satisfaction, we can � nd you and Allied breeder that will. Even the reputation of the genetic supplier you choose has impact on feeder prices at sale time. The member owners of Allied Genetic Resources show their commitment to customer service by concentrating on customer success. The Allied logo is a guarantee of value in itself. Every one of the Allied breeder network, more than 20,000 seedstock cows strong has made the commitment to enhanced opportunities available to the best group of commercial producers in the land, their customers.

Allied is blessed to work with the highest reputation and outwardly committed group of seedstock suppliers in the world. You’ll � nd only commercially focused, pro� t minded folks in this alliance. For proof, just check out our membership scope and service options available at www.alliedgeneticresources.com . Feeder cattle and replacement female marketing are available by contacting Clint Berry with commercial herd strategies, seedstock procurement and beef chain consulting from Marty Ropp. Marketing plan assistance and advertising for commercial or seedstock producers is available from Julie Murnin, and for seedstock marketing solutions plus online options to bolster marketing value both for commercial cattle and genetics contact Garrett Thomas. We believe you will � nd substantial value in our full circle approach to providing services to the great customers of our Allied seedstock producers owners. Look for the Allied logo before you make your choice for high value genetics with service.

MARTY ROPPCEO and Business Development Specialist

[email protected]

GARRETT THOMASSale Management Specialist

[email protected]

JULIE MURNINCommunications Coordinator

[email protected]

CLINT BERRYCommercial Marketing and Seedstock

Procurement

[email protected]

JARED WAREHAMMarketing Specialist

[email protected]


% CE BW WW YW MCE MLK MWW DOC CWT YG MRB BF REA API TI1 16.8 -2.5 83.9 126.4 16.1 33.0 67.6 15.0 50.9 -0.50 0.49 -0.10 1.21 158.76 82.992 15.9 -2.0 81.5 122.4 15.4 31.8 65.9 14.3 48.1 -0.47 0.45 -0.09 1.16 154.29 81.163 15.3 -1.7 79.9 119.8 14.9 30.9 64.9 13.9 46.3 -0.46 0.42 -0.09 1.13 151.45 80.004 14.8 -1.4 78.8 117.9 14.5 30.3 64.1 13.6 44.9 -0.45 0.40 -0.09 1.11 149.32 79.135 14.5 -1.2 77.8 116.3 14.2 29.8 63.5 13.4 43.8 -0.44 0.39 -0.09 1.09 147.58 78.4210 13.2 -0.5 74.6 111.0 13.1 28.1 61.3 12.5 40.1 -0.41 0.33 -0.08 1.02 141.62 75.9915 12.3 -0.1 72.4 107.3 12.4 27.0 59.8 12.0 37.6 -0.39 0.30 -0.07 0.98 137.61 74.3520 11.6 0.3 70.7 104.5 11.8 26.1 58.7 11.5 35.6 -0.38 0.27 -0.07 0.94 134.41 73.0425 11.1 0.6 69.2 102.0 11.4 25.3 57.7 11.2 33.9 -0.36 0.24 -0.07 0.91 131.67 71.9230 10.5 0.9 67.9 99.8 10.9 24.6 56.7 10.8 32.3 -0.35 0.22 -0.07 0.88 129.19 70.9135 10.1 1.2 66.6 97.7 10.5 23.9 55.9 10.5 30.9 -0.34 0.20 -0.06 0.86 126.93 69.9940 9.6 1.4 65.5 95.7 10.1 23.3 55.1 10.2 29.5 -0.33 0.18 -0.06 0.84 124.75 69.1045 9.1 1.7 64.3 93.9 9.8 22.7 54.4 9.9 28.2 -0.32 0.16 -0.06 0.81 122.67 68.2450 8.7 1.9 63.2 92.0 9.4 22.1 53.6 9.6 26.9 -0.31 0.14 -0.06 0.79 120.60 67.4055 8.3 2.1 62.1 90.1 9.0 21.5 52.8 9.3 25.6 -0.30 0.12 -0.05 0.77 118.53 66.5660 7.8 2.4 60.9 88.3 8.7 20.9 52.1 9.0 24.3 -0.29 0.10 -0.05 0.74 116.45 65.7065 7.3 2.6 59.8 86.3 8.3 20.3 51.3 8.7 22.9 -0.28 0.08 -0.05 0.72 114.27 64.8170 6.9 2.9 58.5 84.2 7.9 19.6 50.5 8.4 21.5 -0.27 0.06 -0.05 0.70 112.01 63.8975 6.3 3.2 57.2 82.0 7.4 18.9 49.6 8.0 19.9 -0.26 0.04 -0.04 0.67 109.53 62.8880 5.8 3.5 55.7 79.5 7.0 18.1 48.5 7.7 18.2 -0.24 0.01 -0.04 0.64 106.79 61.7685 5.1 3.9 54.0 76.7 6.4 17.2 47.4 7.2 16.2 -0.23 -0.02 -0.04 0.60 103.59 60.4590 4.2 4.3 51.8 73.0 5.7 16.1 45.9 6.7 13.7 -0.21 -0.05 -0.03 0.56 99.58 58.8195 2.9 5.0 48.6 67.7 4.6 14.4 43.7 5.8 10.0 -0.18 -0.11 -0.03 0.49 93.62 56.38Avg 8.7 1.9 63.2 92.0 9.4 22.1 53.6 9.6 26.9 -0.31 0.14 -0.06 0.79 120.60 67.40

% CE BW WW YW MCE MLK MWW DOC CWT YG MRB BF REA API TI1 19.7 -4.5 83.5 133.6 15.0 33.3 67.9 15.9 52.8 -0.43 0.89 -0.10 1.09 180.11 91.272 18.6 -3.9 80.8 128.8 14.2 32.0 66.1 15.2 49.6 -0.41 0.82 -0.09 1.03 173.26 88.623 17.9 -3.5 79.1 125.8 13.6 31.3 65.0 14.8 47.6 -0.39 0.78 -0.08 1.00 168.91 86.954 17.4 -3.3 77.9 123.5 13.3 30.7 64.2 14.5 46.1 -0.38 0.75 -0.08 0.97 165.65 85.685 17.0 -3.0 76.8 121.7 12.9 30.2 63.5 14.2 44.9 -0.36 0.73 -0.08 0.95 162.99 84.6610 15.5 -2.2 73.3 115.3 11.8 28.6 61.2 13.4 40.7 -0.33 0.64 -0.07 0.87 153.88 81.1415 14.5 -1.7 70.9 111.0 11.1 27.5 59.6 12.8 37.8 -0.30 0.59 -0.06 0.82 147.73 78.7620 13.8 -1.3 69.0 107.6 10.5 26.6 58.4 12.3 35.6 -0.28 0.54 -0.06 0.78 142.83 76.8725 13.1 -0.9 67.3 104.7 10.0 25.8 57.3 11.9 33.6 -0.27 0.51 -0.05 0.74 138.64 75.2530 12.5 -0.6 65.8 102.1 9.6 25.2 56.4 11.6 31.9 -0.25 0.47 -0.05 0.71 134.85 73.7835 11.9 -0.2 64.5 99.7 9.2 24.5 55.5 11.2 30.3 -0.24 0.44 -0.04 0.68 131.39 72.4440 11.4 0.0 63.2 97.3 8.8 23.9 54.6 10.9 28.7 -0.23 0.41 -0.04 0.65 128.05 71.1545 10.9 0.3 61.9 95.1 8.4 23.4 53.8 10.6 27.3 -0.21 0.38 -0.04 0.63 124.86 69.9250 10.4 0.6 60.7 92.9 8.0 22.8 53.0 10.3 25.8 -0.20 0.35 -0.03 0.60 121.70 68.7055 9.9 0.9 59.5 90.7 7.6 22.2 52.2 10.0 24.3 -0.19 0.32 -0.03 0.57 118.54 67.4860 9.4 1.2 58.2 88.5 7.2 21.7 51.4 9.7 22.9 -0.17 0.29 -0.03 0.55 115.35 66.2565 8.9 1.4 56.9 86.1 6.8 21.1 50.5 9.4 21.3 -0.16 0.26 -0.02 0.52 112.01 64.9670 8.3 1.8 55.6 83.7 6.4 20.4 49.6 9.0 19.7 -0.15 0.23 -0.02 0.49 108.55 63.6275 7.7 2.1 54.1 81.1 6.0 19.8 48.7 8.7 18.0 -0.13 0.19 -0.02 0.46 104.76 62.1580 7.0 2.5 52.4 78.2 5.5 19.0 47.6 8.3 16.0 -0.12 0.16 -0.01 0.42 100.57 60.5385 6.3 2.9 50.5 74.8 4.9 18.1 46.4 7.8 13.8 -0.10 0.11 -0.01 0.38 95.67 58.6490 5.3 3.4 48.1 70.5 4.2 17.0 44.8 7.2 10.9 -0.07 0.06 0.00 0.33 89.52 56.2695 3.8 4.2 44.6 64.1 3.1 15.4 42.5 6.4 6.7 -0.04 -0.03 0.01 0.25 80.41 52.74Avg 10.4 0.6 60.7 92.9 8.0 22.8 53.0 10.3 25.8 -0.20 0.35 -0.03 0.60 121.70 68.70

2015 PUREBRED SIMMENTAL PERCENTILE TABLE

2015 HYBRID PERCENTILE TABLE

LET OUR FULL CIRCLE ALLIED TEAM WORK FOR YOU!

ALLIED BY REPUTATION. FOCUSED ON SERVICE.

WWW.ALLIEDGENETICRESOURCES.COM

Whom you choose to purchase your seedstock from is just as important as the individual bulls and heifers you choose to buy. Almost everyone in this business o� ers at least a few high value animals each year. There too is likely an auction sale nearly every week in 2015 that promises to be the biggest and best yet. You see them advertised constantly. With that in mind, how do you make that crucial decision on where to source seedstock? It is a decision that will literally a� ect your bottom line for the next 15-20 years? That’s right, many of the bulls you buy in 2015 should still breeding cows in 2020 or beyond. That means the 10 year old cows that have made your operation pro� table in the year 2031 will very likely be sired by those bulls. Does your seedstock supplier have a plan to still be providing you service in 2031 and beyond?

The member owners of Allied Genetic Resources do have a plan for the future. Market development and enhancement, value added programs, genetic decision support and strong allied industry relationships all are part of the long term approach employed by Allied. We know the genetics business will change. The pro� tability we are enjoying in the beef business today nearly guarantees upgrades to the system. Already today, documented, high value genetics help commercial producers ask and get more for the cattle they produce for the larger beef industry. I absolutely guarantee this trend is with us to stay and poised to be more important every year looking forward. Logical change that e� ects pro� t usually happens regardless of the business, at least most places in this world. When folks pay a lot for something, they expect more in return. More consistent and higher pro� t garnering genetics will be part of the risk reduction technology and strategy that drives feeder cattle and slaughter cattle pricing far into our future. Make better decisions today and the potential to bene� t years from now is a very solid proposition.

What about service? Your seedstock supplier really only o� ers you a couple of unique value propositions year in and year out. The � rst is the proof and promise of genet-ic improvement. The very foundation for what these committed folks do everyday centers around o� ering better and more pro� table genetics to customers, consistent-ly. The other important factor that often separates one genetic source from another is customer service. We believe that everything else besides the non-negotiable genetic improvement that you should demand from your supplier can be lumped under the heading of service. Bulls developed properly and tested fertile in order to breed a maximum number of females in year 1 then last for 5-7 years is an important service. Friendly delivery terms, a great selection of genetics, customer satisfac-tion based warranty terms and even a comfortable sale day atmosphere with hot co� ee and a good lunch are all, to some extent services. By the way if your seedstock producer does not warranty the bulls they sell to your satisfaction, we can � nd you and Allied breeder that will. Even the reputation of the genetic supplier you choose has impact on feeder prices at sale time. The member owners of Allied Genetic Resources show their commitment to customer service by concentrating on customer success. The Allied logo is a guarantee of value in itself. Every one of the Allied breeder network, more than 20,000 seedstock cows strong has made the commitment to enhanced opportunities available to the best group of commercial producers in the land, their customers.

Allied is blessed to work with the highest reputation and outwardly committed group of seedstock suppliers in the world. You’ll � nd only commercially focused, pro� t minded folks in this alliance. For proof, just check out our membership scope and service options available at www.alliedgeneticresources.com . Feeder cattle and replacement female marketing are available by contacting Clint Berry with commercial herd strategies, seedstock procurement and beef chain consulting from Marty Ropp. Marketing plan assistance and advertising for commercial or seedstock producers is available from Julie Murnin, and for seedstock marketing solutions plus online options to bolster marketing value both for commercial cattle and genetics contact Garrett Thomas. We believe you will � nd substantial value in our full circle approach to providing services to the great customers of our Allied seedstock producers owners. Look for the Allied logo before you make your choice for high value genetics with service.

MARTY ROPPCEO and Business Development Specialist

[email protected]

GARRETT THOMASSale Management Specialist

[email protected]

JULIE MURNINCommunications Coordinator

[email protected]

CLINT BERRYCommercial Marketing and Seedstock

Procurement

[email protected]

JARED WAREHAMMarketing Specialist

[email protected]

QUICK REFERENCE TO ASA EPDS AND $ INDEXESExpected Progeny Differences (EPDs): EPDs are the most accurate and effective tool available for comparing genetic levels. In using EPDs, the difference between two sires’ EPDs represents the unit difference expected in the performance of their progeny. For example, if sires A and B have EPDs of +10 and –5, a 15-unit difference would be expected in their progeny (moving from -5 to +10 yields 15 units). Key to using EPDs is knowing what units they are expressed in. For example, if the above case referred to weaning weight EPDs, A would be expected to sire 15-pounds more weaning weight than B. If calving ease were the trait, A would be expected to sire 15-percent more unassisted births in first-calf heifers; in other words, if B sired 30 assists in a group of 100 heifers, we’d expect A to require 15 as-sists. A percentile-ranking chart is required to determine where a bull’s EPDs rank him relative to other bulls in the breed. For percentile rankings or more detailed information about EPDs and $ indexes visit www.simmental.org. Listed below are the units ASA EPDs are expressed in:

All-Purpose Index (API): Dollars per cow exposed under an all-pur-pose-sire scenario. Back Fat (BF): Inches of backfat.Birth Weight (BW): Pounds of birth weight.Calving Ease (CE): Percent of unassisted births when used on heifers.Carcass Weight (CW): Pounds of carcass weight.Docility (DOC): Percent offspring receiving a docility score of 1 (docile).Maternal Calving Ease (MCE): Percent of unassisted births in first-calving daughters.Milk (MLK): Pounds of weaning weight due to milk.

Marbling (MRB): Marbling score.Maternal Weaning Weight (MWW): Pounds of weaning weight due to milk and growth.Ribeye Area (REA): Square inches of ribeye.Warner-Bratzler Shear Force (WBSF): Pounds of force required to shear a steak.Terminal Index (TI): Dollars per cow exposed under a terminal-sire scenario. Weaning Weight (WW): Pounds of weaning weight.Yearling Weight (YW): Pounds of yearling weight.Yield Grade (YG): Yield grade score.

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advanced beef genetics - 2015 performance bull sale

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sale week bull

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