advertising on twitter with wisdomtap
DESCRIPTION
How SMB's use WisdomTap to target their customers on Twitter in real time..... Visit us at www.wisdomtap.com and find out how we can help you through our Intent Marketing Platform. Start seeing results from day one!!TRANSCRIPT
Performance Advertising on Twitter
Engaging the right audience at the right time
Twitter Conversations Are a Rich Source of Purchase Intent Data
Conversations provide a great opportunity for advertisers
to engage with customers with explicit purchase intent
Intent Marketing Using WisdomTap
• Identify purchase intent in tweets
– Conversations are a better signal of purchase intent than keywords on Google
• Profile users with purchase intent
– Willing to engage with brands
– Receptive to relevant advertising
• Connect advertisers with users who are deep in the purchase funnel
WisdomTap Intent Marketing Platform + other social networks
Understand user intent in real time, deep in purchase funnel
Looking for new beer
Profile user based on Twitter and other social media signal
Follows Eagles (US football) Listens to blues / jazz Likes beer, whiskey
Advertise
Local deals/offers
Targeted ads
Email marketing
Engage
Start conversations
Tweet Volumes with Transaction Intent
Currently identified tweet volumes with transaction intent * * for all English speaking geographies, increasing at 20% per month
High friction transactions (shopping, hotels, travel, food etc.) = 20 million/month Low friction transactions (movie trailers, song promos, etc.) = 100 million/month
Sorted in descending order by %age
Audience Engagement on Twitter
Thanks
Follows
Retweets
Favorites
Sample Campaign
CTR ranging from 10x-50x as compared to Adwords campaigns
Easy to Set-Up and Use
Easy setup using marketer's Twitter handle
Create auto or manual response campaigns using keywords, gender and geo targeting
criteria
Scale campaigns rapidly with minimal effort and monitoring
Engage with relevant audience in real time from own Twitter account
Actionable metrics
3.
1.
2.
ROI from Day One
• Drive engagement with relevant audience, deep in the purchase funnel
• See superior engagement metrics
– Increase in pages/visit, likes, shares, follows
– Increase sales
• Engage directly with prospects via customized email marketing
For More Information and Next Steps:
Email Us : [email protected]
Visit Us : http://www.wisdomtap.com/
: https://twitter.com/#!/wisdomtap
: https://www.facebook.com/WisdomTap
Call Us : +1-415-891-7306 / +91-80-4157 3027