advertising opportunities - iaapa€¦ · abu dhabi/dubai, uae february deadline 12/21/18 topics...

Advertising OpportunitiesReach Decision-Makers in the Attractions Industry

IAAPA is the premier trade association for the global attractions industry, representing more than 6,000 attraction owners, operators, buyers, suppliers, manufacturers, and individual members from more than 100 countries.

With more than a century of experience in the attractions industry, see how IAAPA can bolster your success!

Brian Skepton, Senior Director, Advertising Sales E-mail: [email protected] Phone/Fax: +1 321.319.7644

Michelle Williamson, Advertising & Sponsorship CoordinatorE-mail: [email protected] Phone/Fax: +1 321.319.7659

Take the next step. Contact our team.

Advertise Where the Global Attractions Industry Does Business

Today’s Trade Show Hours10 a.m. to 6 p.m.

PRODUCED BY FUNWORLD—THE OFFICIAL MAGAZINE OF IAAPA WEDNESDAY, NOVEMBER 14, 2018

IAAPA ATTRACTIONS EXPO 2018

REGISTRATION UPDATE:Total Qualified Buyers - 24,800

Total Registered - 38,900* As of 3 p.m. 11/13/18

@IAAPAHQ #IAE18

Show Daily

Best Rides. Best Parks.

BOOTH 2O54

RALLYRACER™

HERSHEYPARK, USA

‘CEO Speaks’ Covers Inspiration and StrategyPage 10

Xcaret Wins 2018 Liseberg Applause AwardPage 6IN

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BOLDLY FORWARDIAAPA Hall of Fame 2018 InducteesPage 4

Page 8

THE GLOBAL ATTRACTIONS INDUSTRY’S PREMIER EVENT

www.IAAPA.org/IAAPAExpo

CONFERENCE AND TRADE SHOW

PROGRAM

@IAAPAHQ | #IAAPAExpos

CONFERENCE:LOCATION: Orange County Convention Center, Orlando, FL, US

Nov. 18-28, 2019 | TRADE SHOW: Nov. 19-22, 2019

DOWNLOAD THE IAAPA EXPOS MOBILE APP AT WWW.IAAPA.ORG/IAAPAEXPOS

COVER STRIP AD

ReimaginedIAAPA.org

35,000 attendeesIAAPA Expo Program and Show Daily

JANUARY 2019

Outta the Box

Warner Bros. World Abu Dhabi

redefines themed entertainment indoors

Access for AllVR for guests with disabilities p. 26

IAAPA Attractions Expo 2018 Shatters RecordsFull recap inside p. 72

®

47,000 monthlyFunworld readers

www.IAAPA.org/IAAPAExpoEurope


PROGRAM

@IAAPAEMEA | #IAAPAExpos

CONFERENCE:LOCATION: Paris Port de Versailles, Paris, France

16–19 Sept. 2019 | TRADE SHOW: 17–19 Sept. 2019


COVER STRIP AD

8,500 attendeesIAAPA Expo Asia Program

15,000 attendeesIAAPA Expo Europe Program

15,000 subscribers

IAAPA News Daily E-Newsletter |

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AAE2019_ShowDirectory_cover_output_v2.pdf 1 2019/5/23 10:31:24

Advertise in the Industry’s Leading Source for Attractions News and Information

The official magazine of IAAPA, Funworld, has a strong presence within the global attractions industry and is the preferred source for valuable insight into the latest trends, new products, and best practices reaching key decision-makers, and high-level professionals with purchasing power in their organizations.

Funworld has extensive reach beyond its circulation within the attractions industry, and its advertising is effective in motivating action.

FEBRUARY 2019

Membership PerksParks offer membership programs along with season passes p. 66

Deals! Deals! Deals!How to drive business with coupons and discounts p. 72

®

Funworld

Published 11 times a year

Mailed to all IAAPA members

Each monthly issue has a readership of more

than 47,000.

66% have taken action in the past 12 months as a result of reading advertisements in Funworld.

32% are in executive management (owners, presidents, CEOs, GMs, executive directors, managing directors, VPs, etc.).

88% are involved in purchasing products and services for their organizations, including 60% who approve/authorize purchases.

$22.2 million: average reported revenue of reader companies.

Source: 2018 Readex Research Survey

JANUARY Deadline 12/1/18

TOPICS IAAPA Expo 2018 ReviewBONUS IAAPA Leadership DISTRIBUTION Conference 2019, Abu Dhabi/Dubai, UAE

FEBRUARY Deadline 12/21/18

TOPICS Family Entertainment CentersBONUS IAAPA FEC Summit 2019, DISTRIBUTION Austin, Texas, United States

MARCH Deadline 1/28/19

TOPICS Museums, Science Centers, and Unique AttractionsBONUS Indian Association ofDISTRIBUTION Amusement Parks and Industries (IAAPI), Mumbai, India; Dubai Entertainment, Amusement, and Leisure Exhibition (DEAL), Dubai, UAE; China Attractions Expo, Beijing, China

APRIL Deadline 2/25/19

TOPICS Sustainability

MAY Deadline 3/25/19

TOPICS Food and Beverage

JUNE Deadline 4/22/19

TOPICS Trends in the Asia-Pacific RegionBONUS IAAPA Expo Asia, DISTRIBUTION Shanghai, China

JULY Deadline 5/27/19

TOPICS Creativity and Design

AUGUST Deadline 6/24/19

TOPICS New Rides and Attractions 2019

SEPTEMBER Deadline 7/22/19

TOPICS Trends in Europe, Middle East, and AfricaBONUS IAAPA Expo Europe, Paris, DISTRIBUTION France; Association of Zoos and Aquariums 2019 Annual Conference, New Orleans, Louisiana, United States

OCTOBER Deadline 8/26/19

TOPICS Water ParksBONUS World WaterparkDISTRIBUTION Association Symposium 2019 (WWA), Orlando, Florida, United States

NOV/DEC Deadline 9/23/19

TOPICS IAAPA Expo 2019 IssueBONUS IAAPA Expo, Orlando, DISTRIBUTION Florida, United States

JANUARY ’20 Deadline 12/1/2019

TOPICS IAAPA Expo 2019 Review

Editorial calendar is subject to change.

2019 Editorial CalendarFunworld

Advertising Rates IAAPA Expos editionsMember Rates 1x 3x 6x 9x 11x 1x only ads

Spread $3,935 $3,486 $3,344 $2,922 $2,698 $4,438

Full-Page $2,135 $2,036 $1,927 $1,807 $1,708 $2,455

1/2 Page $1,701 $1,407 $1,361 $1,306 $1,169 $1,957

1/3 Page $1,448 $1,366 $1,197 $1,140 $1,041 $1,663

1/4 Page $1,285 $1,202 $1,121 $1,044 $893 $1,477

Nonmember Rates 1x 3x 6x 9x 11x

Spread $4,964 $4,579 $4,275 $3,795 $3,503 $5,709

Full-Page $2,913 $2,698 $2,509 $2,350 $2,271 $3,350

1/2 Page $2,273 $2,043 $1,909 $1,793 $1,619 $2,615

1/3 Page $1,920 $1,800 $1,607 $1,492 $1,384 $2,208

1/4 Page $1,727 $1,580 $1,468 $1,400 $1,186 $1,985

PREMIUM PLACEMENTS IAAPA Expos editionsMember Rates 1x 3x 6x 9x 11x 1x only ads

C4 $3,510 $3,308 $3,170 $3,035 $2,926 $4,036

C2, C3 $3,023 $2,830 $2,633 $2,439 $2,190 $3,475

Select Guaranteed $2,872 $2,691 $2,450 $2,332 $2,069 $3,304Position

Nonmember Rates 1x 3x 6x 9x 11x

C4 $4,726 $4,479 $4,237 $4,106 $3,870 $5,433

C2, C3 $4,197 $3,807 $3,536 $3,285 $2,933 $4,827

Select Guaranteed $3,712 $3,665 $3,444 $3,179 $2,717 $4,269Position

APRIL 2019

Gardaland Embraces Accessibility for All p. 67

Game On with Esports p. 64

®

The Attraction of SustainabilityPreparing for the future with sustainable strategies, innovations, and practices

MARCH 2019

Museums 2.0Museums profit fromcoworking spaces p. 72

Birthday BonanzaHow FECs can drive revenue with parties p. 80

®

A Revolution In ElevationSeattle’s Space Needle elevates the visitor experience for the next generation

Funworld IAAPA MembersSAVE

The IAAPA News Daily e-newsletter delivers the attractions industry’s top news of the day straight to the inboxes of attractions owners, operators, and buyers. This exclusive member digital publication offers a limited number of high-profile banner advertisements positioned alongside timely industry news to reach the most influential professionals in the attractions industry.

▲ Delivered to over 15,000 global IAAPA members**

▲ Ads positioned within relevant editorial link directly to your website

▲ Ad creative and URL can be updated monthly

▲ Monthly metrics to evaluate your exposure

▲ Published daily, March through November, and three days per week (Monday, Wednesday, and Friday) December through February

**Metrics provided by SmartBrief

IAAPA News Digital Ad Rates

Placement Frequency Member Nonmember

Leaderboard 1x $3,520 $4,049

728x90 3x $3,041 $3,831

6x $2,533 $3,380

8x $2,363 $3,210

12x $2,252 $2,959

Banner 1x $2,692 $3,443

468x60 3x $2,512 $3,187

6x $2,260 $2,850

8x $2,052 $2,626

12x $1,870 $2,376

Daily

Contact the TeamBrian Skepton, Senior Director, Advertising Sales E-mail: [email protected] Phone/Fax: +1 321.319.7644


33%Avg. open

rate**

6%Avg. click

through rate**

15kSubscribers worldwide**

An E-Newsletter Exclusively for IAAPA Members

Digital advertising builds your brand image to gain a competitive edge in the market.

Drive traffic directly to your company’s website with digital advertisements that connect with engaged industry professionals worldwide.

Banner advertising on IAAPA.org provides a dynamic way to establish and grow your brand awareness while maximizing the impact of your marketing campaign.

▲ Position your message alongside topics and resources essential to your business

▲ Ad creative and URL can be updated quickly, two times each month

▲ Metrics provided monthly to measure your ad’s performance

IAAPA.org Digital Ad Rates

Placement Frequency Member Non-member

Leaderboard 780x90, Max. size 300KB

1x $1,994 $2,650

3x $1,802 $2,341

6x $1,671 $2,227

8x $1,449 $1,964

12x $1,147 $1,505

Banner 336 x 280, Max. size 150KB

1x $1,323 $1,785

3x $1,187 $1,565

6x $1,103 $1,481

8x $ 947 $1,320

12x $ 723 $ 975

IAAPA.orgAdvertise on

the newly reimagined IAAPA.org

Show Daily Rates

Size Rate

Spread $7,855

Full-Page $3,997

1/2 Page $2,408

1/4 Page $1,837

Premium Placement Rate

C2 $4,711

C3 $4,542

C4 $5,793

Cover Strip $5,844

The Show Daily, a tabloid-size magazine, is distributed on site for three consecutive days. It contains new content on IAAPA Expo activities, awards, and new products. DEADLINE: Nov. 1, 2019

Propel Your Brand Recognition to the Next Level. Advertise in the Official Media of IAAPA Expo.

▲ Reach over 35,000 IAAPA Expo attendees from over 100 countries

▲ Gain significant exposure in IAAPA Expo’s official publications distributed on site

▲ Generate publicity and create participant engagement

▲ Encourage attendees to visit your booth before they even enter the show floor

Advertisements are available only to IAAPA Expo sponsors and exhibitors.

Visit www.IAAPA.org/Advertise for more information including discount bundles for IAAPA Expo advertising and ad specs.




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COVER STRIP AD

Expo Program Rates

Size Rate

Spread $3,208

Full-Page $1,897

Premium Placement Rate

Specific interior Placement $2,310

C2 $3,954

C3 $3,852

C4 $5,731

Cover Strip $8,399

Gain prominent exposure with an advertisement in the official guide to the premier conference and trade show for the global attractions industry. Attendees reference the IAAPA Expo Program time and time again for its complete exhibitor list, event schedules, and show information. DEADLINE: Oct. 4, 2019

Show Daily Expo Program

Who Uses the IAAPA Expo Program: ▲ 35,000+

participants▲ 1,100+ exhibiting

companies from more than 100 countries

▲ 21,000+ buyers from around the world






@IAAPAHQ #IAE18

Show Daily


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Trade Show Programs

DEADLINE: Mar. 13, 2020

▲ 8,500+ participants▲ 300+ exhibiting


▲ 6000+ buyers from around the world

DEADLINE: July 22, 2019

▲ 15,000+ participants▲ 550+ exhibiting


▲ 9,000+ buyers from around the world

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Program Rates



SPONSORShIP OPPORTUNITIES AVAILABLE

Contact Emily Popovich, Director of Global SponsorshipsE-mail: [email protected] Phone/Fax: +703.850.4115

Contact us today to see how IAAPA can help increase your exposure to potential buyers.

Visit www.IAAPA.org/Advertise for more information including discount bundles for IAAPA Expos advertising and ad specs.

Advertise in the official programs provided to attendees at the premier international business events for attractions industry professionals.Advertisements are available only to IAAPA Expo Asia and IAAPA Expo Europe sponsors and exhibitors.

IAAPA ExPO ASIA IAAPA ExPO EUROPE

Member Non-Member Member Non-MemberSize Rate Rate Rate Rate

Spread $2,437 $3,241 $2,595 $3,400

Full-Page $1,406 $1,860 $1,545 $2,018 PREMIUM PLACEMENTS

Specific interior Placement $1,890 $2,567 $1,990 $2,670

C2 $3,797 $5,185 $3,895 $5,285

C3 $3,678 $5,018 $3,780 $5,120

C4 $4,555 $6,024 $4,655 $6,125

Cover Strip $5,526 $7,178 $5,625 $7,280

Ultimate Level Full Year Print and Digital Bundle

• Full page ad in all 11 Funworld issues• Banner in IAAPA News Daily

e-newsletter for 12 months • Digital banner on IAAPA.org for

12 months

$37,428 25% discount

JANUARY 2019

Outta the Box

Warner Bros. World Abu Dhabi

redefines themed entertainment indoors

Access for AllVR for guests with disabilities p. 26

IAAPA Attractions Expo 2018 Shatters RecordsFull recap inside p. 72

®

*Optimum, premium and distinguished level packages only available to exhibitors and sponsors at their respective IAAPA Expos.

Ad Packages to Maximize Your Exposure at IAAPAs Expos

GLOBAL BUNDLE - OPTIMUM LEVELIAAPA Expo, Expo Asia, Expo Europe Programs

• Two-page Spread in Funworld (June, September, November) Issues

• Two-page Spread in each IAAPA Expo Program stated above

$13,704 25% discount

GLOBAL BUNDLE - PREMIUM LEVEL IAAPA Expo, Expo Asia, Expo Europe Programs

• Full page ad in Funworld June, September, November issues

• Full page ad in each IAAPA Expo Program stated above

$8,503 20% discount

IAAPA ExPO BUNDLE - OPTIMUM LEVEL• Two-page Spread in Funworld

November issue • Full page ad in Trade Show Program• Full page ad in all three Show Daily

editions

$7,504 20% discount

IAAPA ExPO BUNDLE - PREMIUM LEVEL• Full page ad in Funworld November

issue• Full page ad in Trade Show Program• Full page ad in all three Show Daily

editions

$6,740 15% discount

IAAPA ExPO BUNDLE - DISTINGUIShED LEVEL• Half page ad in Funworld November

issue• Full page ad in Trade Show Program• Half page ad in all three Show Daily

editions

$5,140 10% discount






@IAAPAHQ #IAE18

Show Daily


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Discounted Advertising Rates for Bundled Ads




advertising opportunities - iaapa€¦ · abu dhabi/dubai, uae february deadline 12/21/18 topics...

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