Advertising OpportunitiesReach Decision-Makers in the Attractions Industry
IAAPA is the premier trade association for the global attractions industry, representing more than 6,000 attraction owners, operators, buyers, suppliers, manufacturers, and individual members from more than 100 countries.
With more than a century of experience in the attractions industry, see how IAAPA can bolster your success!
Brian Skepton, Senior Director, Advertising Sales E-mail: [email protected] Phone/Fax: +1 321.319.7644
Michelle Williamson, Advertising & Sponsorship CoordinatorE-mail: [email protected] Phone/Fax: +1 321.319.7659
Take the next step. Contact our team.
Advertise Where the Global Attractions Industry Does Business
Today’s Trade Show Hours10 a.m. to 6 p.m.
PRODUCED BY FUNWORLD—THE OFFICIAL MAGAZINE OF IAAPA WEDNESDAY, NOVEMBER 14, 2018
IAAPA ATTRACTIONS EXPO 2018
REGISTRATION UPDATE:Total Qualified Buyers - 24,800
Total Registered - 38,900* As of 3 p.m. 11/13/18
@IAAPAHQ #IAE18
Show Daily
Best Rides. Best Parks.
BOOTH 2O54
RALLYRACER™
HERSHEYPARK, USA
‘CEO Speaks’ Covers Inspiration and StrategyPage 10
Xcaret Wins 2018 Liseberg Applause AwardPage 6IN
SIDE
:
BOLDLY FORWARDIAAPA Hall of Fame 2018 InducteesPage 4
Page 8
THE GLOBAL ATTRACTIONS INDUSTRY’S PREMIER EVENT
www.IAAPA.org/IAAPAExpo
CONFERENCE AND TRADE SHOW
PROGRAM
@IAAPAHQ | #IAAPAExpos
CONFERENCE:LOCATION: Orange County Convention Center, Orlando, FL, US
Nov. 18-28, 2019 | TRADE SHOW: Nov. 19-22, 2019
DOWNLOAD THE IAAPA EXPOS MOBILE APP AT WWW.IAAPA.ORG/IAAPAEXPOS
COVER STRIP AD
ReimaginedIAAPA.org
35,000 attendeesIAAPA Expo Program and Show Daily
JANUARY 2019
Outta the Box
Warner Bros. World Abu Dhabi
redefines themed entertainment indoors
Access for AllVR for guests with disabilities p. 26
IAAPA Attractions Expo 2018 Shatters RecordsFull recap inside p. 72
®
47,000 monthlyFunworld readers
www.IAAPA.org/IAAPAExpoEurope
CONFERENCE AND TRADE SHOW
PROGRAM
@IAAPAEMEA | #IAAPAExpos
CONFERENCE:LOCATION: Paris Port de Versailles, Paris, France
16–19 Sept. 2019 | TRADE SHOW: 17–19 Sept. 2019
DOWNLOAD THE IAAPA EXPOS MOBILE APP AT WWW.IAAPA.ORG/IAAPAEXPOS
COVER STRIP AD
8,500 attendeesIAAPA Expo Asia Program
15,000 attendeesIAAPA Expo Europe Program
15,000 subscribers
IAAPA News Daily E-Newsletter |
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Advertise in the Industry’s Leading Source for Attractions News and Information
The official magazine of IAAPA, Funworld, has a strong presence within the global attractions industry and is the preferred source for valuable insight into the latest trends, new products, and best practices reaching key decision-makers, and high-level professionals with purchasing power in their organizations.
Funworld has extensive reach beyond its circulation within the attractions industry, and its advertising is effective in motivating action.
FEBRUARY 2019
Membership PerksParks offer membership programs along with season passes p. 66
Deals! Deals! Deals!How to drive business with coupons and discounts p. 72
®
Funworld
Published 11 times a year
Mailed to all IAAPA members
Each monthly issue has a readership of more
than 47,000.
66% have taken action in the past 12 months as a result of reading advertisements in Funworld.
32% are in executive management (owners, presidents, CEOs, GMs, executive directors, managing directors, VPs, etc.).
88% are involved in purchasing products and services for their organizations, including 60% who approve/authorize purchases.
$22.2 million: average reported revenue of reader companies.
Source: 2018 Readex Research Survey
JANUARY Deadline 12/1/18
TOPICS IAAPA Expo 2018 ReviewBONUS IAAPA Leadership DISTRIBUTION Conference 2019, Abu Dhabi/Dubai, UAE
FEBRUARY Deadline 12/21/18
TOPICS Family Entertainment CentersBONUS IAAPA FEC Summit 2019, DISTRIBUTION Austin, Texas, United States
MARCH Deadline 1/28/19
TOPICS Museums, Science Centers, and Unique AttractionsBONUS Indian Association ofDISTRIBUTION Amusement Parks and Industries (IAAPI), Mumbai, India; Dubai Entertainment, Amusement, and Leisure Exhibition (DEAL), Dubai, UAE; China Attractions Expo, Beijing, China
APRIL Deadline 2/25/19
TOPICS Sustainability
MAY Deadline 3/25/19
TOPICS Food and Beverage
JUNE Deadline 4/22/19
TOPICS Trends in the Asia-Pacific RegionBONUS IAAPA Expo Asia, DISTRIBUTION Shanghai, China
JULY Deadline 5/27/19
TOPICS Creativity and Design
AUGUST Deadline 6/24/19
TOPICS New Rides and Attractions 2019
SEPTEMBER Deadline 7/22/19
TOPICS Trends in Europe, Middle East, and AfricaBONUS IAAPA Expo Europe, Paris, DISTRIBUTION France; Association of Zoos and Aquariums 2019 Annual Conference, New Orleans, Louisiana, United States
OCTOBER Deadline 8/26/19
TOPICS Water ParksBONUS World WaterparkDISTRIBUTION Association Symposium 2019 (WWA), Orlando, Florida, United States
NOV/DEC Deadline 9/23/19
TOPICS IAAPA Expo 2019 IssueBONUS IAAPA Expo, Orlando, DISTRIBUTION Florida, United States
JANUARY ’20 Deadline 12/1/2019
TOPICS IAAPA Expo 2019 Review
Editorial calendar is subject to change.
2019 Editorial CalendarFunworld
Advertising Rates IAAPA Expos editionsMember Rates 1x 3x 6x 9x 11x 1x only ads
Spread $3,935 $3,486 $3,344 $2,922 $2,698 $4,438
Full-Page $2,135 $2,036 $1,927 $1,807 $1,708 $2,455
1/2 Page $1,701 $1,407 $1,361 $1,306 $1,169 $1,957
1/3 Page $1,448 $1,366 $1,197 $1,140 $1,041 $1,663
1/4 Page $1,285 $1,202 $1,121 $1,044 $893 $1,477
Nonmember Rates 1x 3x 6x 9x 11x
Spread $4,964 $4,579 $4,275 $3,795 $3,503 $5,709
Full-Page $2,913 $2,698 $2,509 $2,350 $2,271 $3,350
1/2 Page $2,273 $2,043 $1,909 $1,793 $1,619 $2,615
1/3 Page $1,920 $1,800 $1,607 $1,492 $1,384 $2,208
1/4 Page $1,727 $1,580 $1,468 $1,400 $1,186 $1,985
PREMIUM PLACEMENTS IAAPA Expos editionsMember Rates 1x 3x 6x 9x 11x 1x only ads
C4 $3,510 $3,308 $3,170 $3,035 $2,926 $4,036
C2, C3 $3,023 $2,830 $2,633 $2,439 $2,190 $3,475
Select Guaranteed $2,872 $2,691 $2,450 $2,332 $2,069 $3,304Position
Nonmember Rates 1x 3x 6x 9x 11x
C4 $4,726 $4,479 $4,237 $4,106 $3,870 $5,433
C2, C3 $4,197 $3,807 $3,536 $3,285 $2,933 $4,827
Select Guaranteed $3,712 $3,665 $3,444 $3,179 $2,717 $4,269Position
APRIL 2019
Gardaland Embraces Accessibility for All p. 67
Game On with Esports p. 64
®
The Attraction of SustainabilityPreparing for the future with sustainable strategies, innovations, and practices
MARCH 2019
Museums 2.0Museums profit fromcoworking spaces p. 72
Birthday BonanzaHow FECs can drive revenue with parties p. 80
®
A Revolution In ElevationSeattle’s Space Needle elevates the visitor experience for the next generation
Funworld IAAPA MembersSAVE
The IAAPA News Daily e-newsletter delivers the attractions industry’s top news of the day straight to the inboxes of attractions owners, operators, and buyers. This exclusive member digital publication offers a limited number of high-profile banner advertisements positioned alongside timely industry news to reach the most influential professionals in the attractions industry.
▲ Delivered to over 15,000 global IAAPA members**
▲ Ads positioned within relevant editorial link directly to your website
▲ Ad creative and URL can be updated monthly
▲ Monthly metrics to evaluate your exposure
▲ Published daily, March through November, and three days per week (Monday, Wednesday, and Friday) December through February
**Metrics provided by SmartBrief
IAAPA News Digital Ad Rates
Placement Frequency Member Nonmember
Leaderboard 1x $3,520 $4,049
728x90 3x $3,041 $3,831
6x $2,533 $3,380
8x $2,363 $3,210
12x $2,252 $2,959
Banner 1x $2,692 $3,443
468x60 3x $2,512 $3,187
6x $2,260 $2,850
8x $2,052 $2,626
12x $1,870 $2,376
Daily
Contact the TeamBrian Skepton, Senior Director, Advertising Sales E-mail: [email protected] Phone/Fax: +1 321.319.7644
Michelle Williamson, Advertising & Sponsorship CoordinatorE-mail: [email protected] Phone/Fax: +1 321.319.7659
33%Avg. open
rate**
6%Avg. click
through rate**
15kSubscribers worldwide**
An E-Newsletter Exclusively for IAAPA Members
Digital advertising builds your brand image to gain a competitive edge in the market.
Drive traffic directly to your company’s website with digital advertisements that connect with engaged industry professionals worldwide.
Banner advertising on IAAPA.org provides a dynamic way to establish and grow your brand awareness while maximizing the impact of your marketing campaign.
▲ Position your message alongside topics and resources essential to your business
▲ Ad creative and URL can be updated quickly, two times each month
▲ Metrics provided monthly to measure your ad’s performance
IAAPA.org Digital Ad Rates
Placement Frequency Member Non-member
Leaderboard 780x90, Max. size 300KB
1x $1,994 $2,650
3x $1,802 $2,341
6x $1,671 $2,227
8x $1,449 $1,964
12x $1,147 $1,505
Banner 336 x 280, Max. size 150KB
1x $1,323 $1,785
3x $1,187 $1,565
6x $1,103 $1,481
8x $ 947 $1,320
12x $ 723 $ 975
IAAPA.orgAdvertise on
the newly reimagined IAAPA.org
Show Daily Rates
Size Rate
Spread $7,855
Full-Page $3,997
1/2 Page $2,408
1/4 Page $1,837
Premium Placement Rate
C2 $4,711
C3 $4,542
C4 $5,793
Cover Strip $5,844
The Show Daily, a tabloid-size magazine, is distributed on site for three consecutive days. It contains new content on IAAPA Expo activities, awards, and new products. DEADLINE: Nov. 1, 2019
Propel Your Brand Recognition to the Next Level. Advertise in the Official Media of IAAPA Expo.
▲ Reach over 35,000 IAAPA Expo attendees from over 100 countries
▲ Gain significant exposure in IAAPA Expo’s official publications distributed on site
▲ Generate publicity and create participant engagement
▲ Encourage attendees to visit your booth before they even enter the show floor
Advertisements are available only to IAAPA Expo sponsors and exhibitors.
Visit www.IAAPA.org/Advertise for more information including discount bundles for IAAPA Expo advertising and ad specs.
THE GLOBAL ATTRACTIONS INDUSTRY’S PREMIER EVENT
www.IAAPA.org/IAAPAExpo
CONFERENCE AND TRADE SHOW
PROGRAM
@IAAPAHQ | #IAAPAExpos
CONFERENCE:LOCATION: Orange County Convention Center, Orlando, FL, US
Nov. 18-28, 2019 | TRADE SHOW: Nov. 19-22, 2019
DOWNLOAD THE IAAPA EXPOS MOBILE APP AT WWW.IAAPA.ORG/IAAPAEXPOS
COVER STRIP AD
Expo Program Rates
Size Rate
Spread $3,208
Full-Page $1,897
Premium Placement Rate
Specific interior Placement $2,310
C2 $3,954
C3 $3,852
C4 $5,731
Cover Strip $8,399
Gain prominent exposure with an advertisement in the official guide to the premier conference and trade show for the global attractions industry. Attendees reference the IAAPA Expo Program time and time again for its complete exhibitor list, event schedules, and show information. DEADLINE: Oct. 4, 2019
Show Daily Expo Program
Who Uses the IAAPA Expo Program: ▲ 35,000+
participants▲ 1,100+ exhibiting
companies from more than 100 countries
▲ 21,000+ buyers from around the world
Today’s Trade Show Hours10 a.m. to 6 p.m.
PRODUCED BY FUNWORLD—THE OFFICIAL MAGAZINE OF IAAPA WEDNESDAY, NOVEMBER 14, 2018
IAAPA ATTRACTIONS EXPO 2018
REGISTRATION UPDATE:Total Qualified Buyers - 24,800
Total Registered - 38,900* As of 3 p.m. 11/13/18
@IAAPAHQ #IAE18
Show Daily
Best Rides. Best Parks.
BOOTH 2O54
RALLYRACER™
HERSHEYPARK, USA
‘CEO Speaks’ Covers Inspiration and StrategyPage 10
Xcaret Wins 2018 Liseberg Applause AwardPage 6IN
SIDE
:
BOLDLY FORWARDIAAPA Hall of Fame 2018 InducteesPage 4
Page 8
Trade Show Programs
DEADLINE: Mar. 13, 2020
▲ 8,500+ participants▲ 300+ exhibiting
companies from more than 50 countries
▲ 6000+ buyers from around the world
DEADLINE: July 22, 2019
▲ 15,000+ participants▲ 550+ exhibiting
companies from more than 100 countries
▲ 9,000+ buyers from around the world
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AAE2019_ShowDirectory_cover_output_v2.pdf 1 2019/5/23 10:31:24
www.IAAPA.org/IAAPAExpoEurope
CONFERENCE AND TRADE SHOW
PROGRAM
@IAAPAEMEA | #IAAPAExpos
CONFERENCE:LOCATION: Paris Port de Versailles, Paris, France
16–19 Sept. 2019 | TRADE SHOW: 17–19 Sept. 2019
DOWNLOAD THE IAAPA EXPOS MOBILE APP AT WWW.IAAPA.ORG/IAAPAEXPOS
COVER STRIP AD
Program Rates
Brian Skepton, Senior Director, Advertising Sales E-mail: [email protected] Phone/Fax: +1 321.319.7644
Michelle Williamson, Advertising & Sponsorship CoordinatorE-mail: [email protected] Phone/Fax: +1 321.319.7659
SPONSORShIP OPPORTUNITIES AVAILABLE
Contact Emily Popovich, Director of Global SponsorshipsE-mail: [email protected] Phone/Fax: +703.850.4115
Contact us today to see how IAAPA can help increase your exposure to potential buyers.
Visit www.IAAPA.org/Advertise for more information including discount bundles for IAAPA Expos advertising and ad specs.
Advertise in the official programs provided to attendees at the premier international business events for attractions industry professionals.Advertisements are available only to IAAPA Expo Asia and IAAPA Expo Europe sponsors and exhibitors.
IAAPA ExPO ASIA IAAPA ExPO EUROPE
Member Non-Member Member Non-MemberSize Rate Rate Rate Rate
Spread $2,437 $3,241 $2,595 $3,400
Full-Page $1,406 $1,860 $1,545 $2,018 PREMIUM PLACEMENTS
Specific interior Placement $1,890 $2,567 $1,990 $2,670
C2 $3,797 $5,185 $3,895 $5,285
C3 $3,678 $5,018 $3,780 $5,120
C4 $4,555 $6,024 $4,655 $6,125
Cover Strip $5,526 $7,178 $5,625 $7,280
Ultimate Level Full Year Print and Digital Bundle
• Full page ad in all 11 Funworld issues• Banner in IAAPA News Daily
e-newsletter for 12 months • Digital banner on IAAPA.org for
12 months
$37,428 25% discount
JANUARY 2019
Outta the Box
Warner Bros. World Abu Dhabi
redefines themed entertainment indoors
Access for AllVR for guests with disabilities p. 26
IAAPA Attractions Expo 2018 Shatters RecordsFull recap inside p. 72
®
*Optimum, premium and distinguished level packages only available to exhibitors and sponsors at their respective IAAPA Expos.
Ad Packages to Maximize Your Exposure at IAAPAs Expos
GLOBAL BUNDLE - OPTIMUM LEVELIAAPA Expo, Expo Asia, Expo Europe Programs
• Two-page Spread in Funworld (June, September, November) Issues
• Two-page Spread in each IAAPA Expo Program stated above
$13,704 25% discount
GLOBAL BUNDLE - PREMIUM LEVEL IAAPA Expo, Expo Asia, Expo Europe Programs
• Full page ad in Funworld June, September, November issues
• Full page ad in each IAAPA Expo Program stated above
$8,503 20% discount
IAAPA ExPO BUNDLE - OPTIMUM LEVEL• Two-page Spread in Funworld
November issue • Full page ad in Trade Show Program• Full page ad in all three Show Daily
editions
$7,504 20% discount
IAAPA ExPO BUNDLE - PREMIUM LEVEL• Full page ad in Funworld November
issue• Full page ad in Trade Show Program• Full page ad in all three Show Daily
editions
$6,740 15% discount
IAAPA ExPO BUNDLE - DISTINGUIShED LEVEL• Half page ad in Funworld November
issue• Full page ad in Trade Show Program• Half page ad in all three Show Daily
editions
$5,140 10% discount
Today’s Trade Show Hours10 a.m. to 6 p.m.
PRODUCED BY FUNWORLD—THE OFFICIAL MAGAZINE OF IAAPA WEDNESDAY, NOVEMBER 14, 2018
IAAPA ATTRACTIONS EXPO 2018
REGISTRATION UPDATE:Total Qualified Buyers - 24,800
Total Registered - 38,900* As of 3 p.m. 11/13/18
@IAAPAHQ #IAE18
Show Daily
Best Rides. Best Parks.
BOOTH 2O54
RALLYRACER™
HERSHEYPARK, USA
‘CEO Speaks’ Covers Inspiration and StrategyPage 10
Xcaret Wins 2018 Liseberg Applause AwardPage 6IN
SIDE
:
BOLDLY FORWARDIAAPA Hall of Fame 2018 InducteesPage 4
Page 8
THE GLOBAL ATTRACTIONS INDUSTRY’S PREMIER EVENT
www.IAAPA.org/IAAPAExpo
CONFERENCE AND TRADE SHOW
PROGRAM
@IAAPAHQ | #IAAPAExpos
CONFERENCE:LOCATION: Orange County Convention Center, Orlando, FL, US
Nov. 18-28, 2019 | TRADE SHOW: Nov. 19-22, 2019
DOWNLOAD THE IAAPA EXPOS MOBILE APP AT WWW.IAAPA.ORG/IAAPAEXPOS
COVER STRIP AD
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AAE2019_ShowDirectory_cover_output_v2.pdf 1 2019/5/23 10:31:24
www.IAAPA.org/IAAPAExpoEurope
CONFERENCE AND TRADE SHOW
PROGRAM
@IAAPAEMEA | #IAAPAExpos
CONFERENCE:LOCATION: Paris Port de Versailles, Paris, France
16–19 Sept. 2019 | TRADE SHOW: 17–19 Sept. 2019
DOWNLOAD THE IAAPA EXPOS MOBILE APP AT WWW.IAAPA.ORG/IAAPAEXPOS
COVER STRIP AD
Discounted Advertising Rates for Bundled Ads
Brian Skepton, Senior Director, Advertising Sales E-mail: [email protected] Phone/Fax: +1 321.319.7644
Michelle Williamson, Advertising & Sponsorship CoordinatorE-mail: [email protected] Phone/Fax: +1 321.319.7659
Take the next step. Contact our team.
Brian Skepton, Senior Director, Advertising Sales E-mail: [email protected] Phone/Fax: +1 321.319.7644
Michelle Williamson, Advertising & Sponsorship CoordinatorE-mail: [email protected] Phone/Fax: +1 321.319.7659
Take the next step. Contact our team.