advertising plan of ufone

8/3/2019 Advertising Plan of Ufone

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PRESENTED BY: M. Mushahid (8938)

Kasim hussaini (9057)

ADVERTISING PLAN OF UFONE


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INTRODUCTION PTML is a subsidiary of PTCL (Pakistan Telecom

Company Limited), the largest operator inPakistan.PTML was established to operatecellular telephony.

. The company commenced its operations, under

the brand name of Ufone from Islamabad onJanuary 29 2001

Etisalat took over PTCL in 2006

Being part of PTCL, the management of Ufonehas also been handed over to Etisalat.


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ADVERTISING CAMPAIGN

Any paid form of non personal presentation and

promotion of ideas, goods, or services by anidentified sponsor


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ADVERTISING OBJECTIVES:

It has to inform the customers about new oravailable services

It seeks to persuade people to purchase theirservice or switch to their connection from anyother connection


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CURRENT AD CAMPAIGN

Ufone is a service providing company. Service isany intangible product that consists of activities,benefits or satisfactions offered for sale.

Ufone is a heavy spender on advertising. Itsadvertisements are very well known by everyoneas it uses humor in its ad campaigns which theaudience has found entertaining.


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IDEA

The idea of ufones current ad campaign is topromote its USPs

Its been using humor in their advertisements fora long time which has given them very positiveresults as Ufone won the best ad campaign 2011.


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PRESENTATION

The presentation is very nice and eye catchy.theyalways bring in a new concept, new location, newidea. Colors used in their ads are verypresentable which they dont need to change.


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ANALYSIS

The ad campaigns of Ufone is very creative andtends to make make people laugh, but sometimesthe humor seems to go overboard which mighthave a negative effect on the audience.

Secondly the celebrities being used in their adcampaigns have moreover been the same foralong time. People tend to get bored looking at

the same celebrities doing the same ads. Ufoneneeds to find new celebrities for their campaigns.


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ADVERTISMENT THEME:

The theme will be used with a 360 degreeapproach to build the corporate image andidentity of Ufone

Showing Respect, credibility and trustworthinessas originality of the company

I have Confidence in U


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ADVERTISING BUDGET

50-60 million rupees

Television commercials 45%

Radio 20% Print 20%

Outdoor 15%


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ADVERTISING STRATEGIES

ADVERTISING MESSAGE:

ADVERTISING MEDIA:


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ADVERTISING MESSAGE:

Message Content

Message Format

Message Source


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ADVERTISING MEDIA:

Print Media

Television

Display Media

Radio


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CONCLUSION It holds second largest market share and is

seeking to become the market leader anywaypossible.

And in this tough market Ufone isnt onlysurviving but growing at an exceptional rate.

advertising plan of ufone

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