afp nc - the changing face of philanthropy
DESCRIPTION
This presentation provides an overview of four important trends that are changing the face of philanthropy in the U.S..TRANSCRIPT
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The Changing Face of Philanthropy
Jocelyn HarmonDirector of Nonprofit Services, Care2
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Thank you Rachel
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Where are we now?
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1,046,719U.S. Nonprofits
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Welcome to fundraising 2011 style!
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What’s a nonprofit to do?
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4 Trends to Watch
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1 - Embrace the changing demographics of our country.
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Yet, we’re not a diverse sector
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Susan G. Komen for the Cure
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Get to know the Millenials
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Learn how different age groups give.
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Focus on women!
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The Girl Effect
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Women Give More Than Men
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Women control 51.3% of wealth
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Questions for you?
• What are you doing to respond to the demographic shifts shaping your city, state, and county?
• Specifically, what are you doing to connect with– people of color, – young people – and women philanthropists?
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2. Embrace technology and leverage it for giving – STRATEGICALLY!
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$20,000,000,000+Online Giving in 2010
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And it’s growing!
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Major donors give online
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But it’s still only a slice of the pie
% of Total Giving
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BE STRATEGIC
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Your website is your home base
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Social networks
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Google+
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Mobile
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5,000,000,000The number of cell phone
subscriptions in 2010
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Mastering Mobile – 3 Options
• Text to Give• Smart phone apps• Mobile Websites
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Questions for you?
• What are your online fundraising goals? • How can you use technology to raise more
money, acquire new donors and retain the ones you have?
• What is your staff capacity for managing new media?
• Do you have the basics in place, i.e. is your website and email list up to snuff?
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3. Embrace social giving.
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Charity: Water
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Causes
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Your Cause
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Questions for you?
• How are you building a network of volunteer fundraisers for your organization?
• How are you enabling your best fundraisers to raise funds for you?
• How are you staying connected to these new evangelists who are connected to each other but might not be connected to you?
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4. Personalize, personalize personalize.
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Donor’s Choose
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Care2
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Global Giving
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Oxfam Unwrapped
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Questions for you?
• How can you personalize the giving experience for your donors by giving them options for how they express their generosity?
• How can you draw them closer to you by making them feel like the special, valuable and unique individuals they are?
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