Agenda Subject to Change

SALES & BUSINESS TRACK - ORION 2+3 (MAIN ROOM) TECHNOLOGY TRACK - ORION 1 (BREAK OUT ROOM)

08:00 Registration

08:30Introduction and Welcome

Presented by Jack Bering - NER Regional Partner Manager and Joe Woodford - NER Partner Sales Manager

08:45Keynote - Growth Through Focus

Presented by Robert Morton - EMEIA Sales and Marketing Vice President

09:25NI’s Account Management Strategy

Presented by Richard Silley - NER Regional Sales Manager

10:05LabVIEW NXG Update

Presented by Jonah Paul - Senior Group Manager

10:15 Coffee and Networking

10:45Partner Channel Enablement and Treatment

Presented by Jack Bering - NER Regional Partner Manager and Joe Woodford - NER Partner Sales Manager

New Technologies for Alliance Partners

Presented by Erik van Hilten - NER Senior Technical Marketing Engineer

11:30 Room Switch

11:35The World of Social Media Marketing

Presented by Inge Wieland - EMEIA Social Media and Paid Search Lead

LabVIEW Roadmap

Presented by Jonah Paul - Senior Group Manager

12:20 Lunch and Networking

13:20Awards and Anniversaries

Presented by Robert Morton - EMEIA Sales and Marketing Vice President and Jack Bering - NER Regional Partner Manager

13:50 Room Switch

13:55Shaping Our Competitive Edge - NI’s Focus on Industries and Applications

Presented by Casper Klop - NER Marketing Manager

What is the best NI Software for my RF System?

Presented by David Ek - Systems Engineer

14:40 Coffee and Networking

15:10Marketing Engagement with Partners

Presented by Casper Klop - NER Marketing Manager

Scale Up with NI Server Based Technologies

Presented by Erik van Hilten - NER Senior Technical Marketing Engineer

15:55 Room Switch

16:00 Wrap Up - NER Alliance Day 2018 - Town Hall Discussion, Raffle and Partner of the Year

16:30 Travel home

NORTHERN EUROPEAN ALLIANCE DAY 2018 - MARCH 15TH - AMSTERDAM, NETHERLANDS

AGENDAAlliance Partnership

Development TechnologyBusiness (Sales/Marketing)Strategic

31504-L NER Alliance Day 2018 Agenda.indd 1 14/02/2018 11:00

PRESENTATIONS ABSTRACTS

NI’S ACCOUNT MANAGEMENT STRATEGYIn this session we will explore how the evolution of NI’s business strategy is driving the need for us to evolve our regional structure. We will provide an overview of our regional organisation, explore how this will enable us to capitalise on the specific growth opportunities we see, and outline the role of partner channel in this strategy.

Presented by Richard Silley - NER Regional Sales Manager

PARTNER CHANNEL ENABLEMENT & TREATMENTDiscover how new initiatives within the Partner Program can enable you as an NI Alliance Partner, ensure customer success and grow your business. Through our expanding Partner Treatment within the Alliance Program, NI intends to grow your profiency, your offering and strengthen collaboration.

Presented by Jack Bering - NER Regional Partner Manager and Joe Woodford - NER Partner Sales Manager

NEW TECHNOLOGIES FOR NI ALLIANCE PARTNERSDuring this presentation we will give an overview on three exciting new product areas (Next Generation FlexRIO, Combo Controllers and FieldDAQ) that we introduced recently. We will explain technology, features and application areas and take a glimpse on what is in the pipeline and to be released soon.

Presented by Erik van Hilten - NER Senior Technical Marketing Engineer

THE WORLD OF SOCIAL MEDIA MARKETINGLearn about the ins and outs of social media content marketing for B2B companies. Discover best practices and tips & tricks for the leading social media networks and how you as an Alliance Partner can profit from it.

Presented by Inge Wieland - EMEIA Social Media and Paid Lead

LABVIEW ROADMAP In preparation for our Alliance Members, learn about the direction of LabVIEW NXG during 2018 and early 2019 in order to leverage the benefits of LabVIEW technology for business enablement.

Presented by Jonah Paul - Senior Group Manager

SHAPING OUR COMPETITIVE EDGE - NI´S FOCUS ON INDUSTRIES AND APPLICATIONSTo further drive growth and success NI is constantly reviewing its competitiveness and growth potential. After an extensive analysis in 2017, NI is making a companywide strategic shift towards a couple of focus Industries and Applications. Join this session to learn more about these areas.

Presented by Casper Klop - NER Marketing Manager

WHAT IS THE BEST NI SOFTWARE FOR MY RF SYSTEM?RF Signal Streaming, semiconductor wireless Test or general purpose RF spectrum analysis. RF testing is versatile. Depending on the RF application NI users can choose from different software instrument API`s. This talk will explain the functionality of each API and illustrate their purpose with real world application examples.

Presented by David Ek - Systems Engineer

MARKETING ENGAGEMENTS WITH PARTNERSHave you ever asked yourself how you as a NI Partner can benefit from the NI Marketing machine? Learn how you and NI can collaborate to  show your expertise in industry and applications areas and how you can use the NI to promote your company globally!

Presented by Casper Klop - NER Marketing Manager

SCALE UP WITH NI SERVER BASED TECHNOLOGIESThe management of few systems or data sets isn’t a big challenge. But what if it is getting more and more? Discover how the new server-based technologies, SystemLink and TDM Server, can help you to scale up and efficiently manage, configure and deploy distributed solutions and keep up with the increasing demands in data mining and processing to unleash the power of data-driven decisions.

Presented by Erik van Hilten - NER Senior Technical Marketing Engineer

©2018 National Instruments. All rights reserved. National Instruments, NI, and ni.com are trademarks of National Instruments. Other product and company names listed are trademarks or trade names of their respective companies. 31504

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