agriculture, pipelines, infrastructure, facilities ......vendor community and government 25% der...

Created by

21-22 October 2014

Level 2 at Olympia

London, UK

Unmanned

Agriculture, pipelines, infrastructure,facilities, environment, border security, and so much more...

It’s all about new uses for UAV systems

www.terrapinn.com/uav Contact Anna Szelemej at +44 (0)20 7092 1174 or [email protected]

Infrastructure & Facilities

Remote facilities inspection.

Vandalism prevention. Security.

Asset maintenance.

Pipelines

Oil & gas pipeline inspection.

Early incident detection.

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The Big Idea

www.terrapinn.com/uavContact Anna Szelemej at +44 (0)20 7092 1174 or [email protected]

The Commercial UAV Show will attract visitors from a range of industries who will come to learn about the enormous potential of this technology. They will come to learn from a range of case studies presented in five theatres about how people in many sectors are saving money and achieving vast increases in productivity and reliability through careful application of UAV systems and technology. They will learn how almost anyone with significant scale or expanse of facilities or infrastructure can benefit from a UAV system.

As a manufacturer in this sector, it presents an ideal opportunity to share ideas with existing customers, and meet potential new ones. One of the most exciting elements to the show is that it will highlight the new applications of tomorrow that you’ve not even thought of yet. Some of the benefits that the show will highlight include applications in agriculture and farming, oil and gas, mining, conservation, border security and policing, national infrastructure (rail, road, power grid networks), to mention but a few.

Our visitor promotion campaign aims to bring in a range of visitors from small and large organisations across the United Kingdom. In addition, our Hosted Buyer programme will attract select buyers from Western Europe. They will be united in their interest in what UAV technology can do for them.

Our event marketing will also generate a range of case studies which our clients will be able to use to demonstrate the capabilities of this technology.

Who exhibits?


From mini UAVs to MALE and HALE systems

Engine manufacturers

UAV operators

Automatic Take Off & Landing Systems

(ATOLS)

Navigation systems

ESM and communications

Imaging systems

Sense & avoid technology

Payload technologies and subsystems

Systems Integrators and prime contractors

UAV and UAV systems manufacturers

Our exhibitors will be drawn

from:

Who visits?


Our visitor proposition includes free to attend keynotes, case studies and content across

these and other key verticals:

Our visitors will be drawn from across the range of industry verticals that could benefit from UAV technologies. We will be placing a particular emphasis on:

Farming and commercial agriculture

Pipelines

Public and Private Infrastructure

Facilities

Border security, policing and law enforcement

Broadcasting

Real estate

Mining

Government

Farming and commercial agriculture 15%

Broadcasting, Real estate, Mining 15%

Vendor community and government 25%

Bor

der s

ecur

ity 5

%

Facilities 10%

Infrastructure 15%

Oil and Gas Pipelines 15%

Audience


Current and future UAV operators will be sourced from a number of key sectors. These are the industries we will be targeting and examples of the companies we will be looking to invite.

Oil and Gas – NOCs, Pipeline Management and Service Companies • Baker Hughes • BP • Chevron • China National Petroleum • Conoco Phillips • ENI • Exxon Mobil • GALP Energia • Gazprom • GDF Suez • Halliburton • Kuwait Petroleum Corporation • Petrobras • Schlumberger • Shell • Sinopec • Statoil • Total • Weatherford • Wintershall

Global Mining Companies• Anglo American• Barrick Gold• BHP Billiton• China Shenhua Energy Co Ltd• Freeport McMoran Copper and Gold• Fugro Mining• Glencore Xstrata• Grupo Mexico• Newmont Mining• Norilisk Nickel• Rio Tinto• Teck Resources• Vale

Agriculture – Farming, farming associations and farm management companies• Adecoagro• Agrana Beteiligungs• Agrowill• Astarta• Black Earth Farming• Bramstrup Farm• BrasilAgro• Continental Farming Group• Customised Farm Management• Dominion Farms• FAI Farms• Grupo Andre Maggi• Ivolga• KSG Agro• KTG Agrar• Matthias Graf von Westphalen Centralverwaltung• Mriya Agro• NFU• SA de Mivoisin• Sentry• Spearhead International• Syngenta• The Co-operative farms• Trigon Agri• Ukranian Agrarian Investments Ltd• UkrZernoProm Agro• Velcourt Group

Border Security, Policing and Law Enforcement• Guardia di Finanza• UK Border Agency • US Customs and Border Protection• KBR• Merseyside Police• Metropolitan Police Force• Romanian Border Police• Seattle Police Force• Staffordshire Police• Swiss Border Police• Border Security Force (India)• United Nations

Infrastructure and Facilities• Deutsche Bahn• National Rail• National Grid UK• Washington State Department of Transport• Interior Bureau of Land Management• Haverfield Power line Inspection• Schiphol Airport• Scottish and Southern Energy• Transpower• EirGrid• TenneT• Tennet TSO• Reseau de Transport d’Electricite• Czech Road and Motorway Network

Disaster Relief, Search and Rescue and other Emergency Services• British Red Cross• European Union• German Fire Brigade• India National Disaster Relief• London Fire Brigade• National Hurricane Centre, Florida• NATO• Norwegian Red Cross• Open Relief Project• Peace Research Institute Oslo (PRIO)

Wildlife and Conservation• English Heritage• Flanders Marine Institute• Flemish Research Institute for Nature and Forest• Kruger National Park – South Africa• National Oceanic and Atmospheric Administration - USA• Sea Shepherd Conservation Society – Namibia• The League Against Cruel Sports• WWF

Regulatory Bodies Representatives • Civil Aviation Authority • Commission for Aviation Regulation• EASA (European Aviation Safety Agency)• Federal Aviation Administration• ICAO• JARUS• European Safety Agency• Eurocontrol• SESAR Joint Undertaking• European Defence Agency• EUO CAE

1 2 3 4 5 6 7 8

Campaign


Our strategy will include both inbound and outbound marketing.

Inbound content led marketing

Alongside our live events we manage 25 industry specific communities. They provide a year round online platform to bring people together, share ideas and distribute information.

We will build a community of current and future UAV operators. To start with the community will consist of a blog, weekly newsletter and LinkedIn group.

As the community grows this can be expanded to include Twitter, Facebook and other social media sites as appropriate to engage with our target audience.

We will create content for the community in partnership with the event partners to provide an ongoing source of information on the development of UAVs and their practical use in the commercial environment.

Traditional outbound marketing

Through our network of offices and events we maintain a sales database of over 3 million records. We have already started to build a database of current and future UAV operators to ensure we have a list of the key companies and contacts working this space.

Our multi-channel marketing campaign aims to present the event to a global audience.

Direct Mail – We will design tickets to highlight the people, companies and content of the event and distribute them by direct mail.

Inserts – We will identify relevant publications to insert show tickets to get a broad distribution in are target industries.

Online – The event will have a dedicated website where we will direct an extensive online marketing campaign.

We will send email updates to our internal database once every 3 weeks covering the key speakers, themes and updates. We will also send emails at regular intervals to go out to our event partners.

The event will be listed on all online industry event calendars, included banner adverts where appropriate.

Advertisements – We will schedule a number of print adverts over the campaign with our media partners.

Press and PR – National and international news sources will be kept up to date with developments and invited to attend the event.

Telesales – Our dedicated in house telesales team will be working with our partners to secure the attendance of our target companies and individuals.

Oil and Gas Mining Agriculture Border Security Infrastructure (roads, railways, power lines)

UAV & TechnologyEmergency Services

Media partners


To ensure coverage of the market we will work with a select group of industry and media partners to help promote the event. This is an example of the organisations we will be approaching to partner with the event.

Association• OPG (International Oil and Gas Producers Association)

Magazines & Journals• Europe Oil & Gas Monitor • European Oil & Gas• Interfax Energy • Offshore Magazine• Offshore Technology• Oglivie E&P Daily• Oglivie European Offshore Petroleum Newsletter • Oil & Gas Journal• Oil & Gas Magazine• Petroleum Economist• Upstream• World Oils

Association• International Mining & Minerals Association

Magazines & Journals• Africa Mining Intelligence• Coal International• Commodities Now• InfoMine• International Mining• Mines and Quarry World• Minesite.com• MineWeb• Mining Journal• Mining Magazine• Mining World

Association• NAAC (National Association of Agricultural Contractors)• NFU (National Farmers Union)• RASE (Royal Agricultural Society of England)

Magazines & Journals• Farmers Guardian• Farmers Weekly• Farming Monthly

Association• Frontex• International Association of Ports and Harbours• UiC (Union Internationale de Chemins de Fer)

Magazines & Journals• Better Roads• Dredging & Port Construction Magazine• Police Magazine (the magazine of the Police Service of England & Wales)• Ports and Harbors Magazine (the official journal of the International Association of Ports and Harbors)• Powerline Magazine• The Emergency Services Times

Association• Railway Industry Association• Universal Powerline Association • World Road Association

Magazines & Journals• POWER Magazine • Railway Gazette • Railway Technology

Association and other partners• ASD (AeroSpace and Defence Industries Association of Europe)• ECA (European Cockpit Association)• EUROCAE (The European Organisation for Civil Aviation Equipment)• AUVSI• Department of Transport• The Survey Association• UVS International• Unmanned Aerial Vehicles Systems Associaton• ASTREA• GASCo (General Aviation Safety Council)• Mobile Satellite Users • RTCA (Radio Technical Commission for Aeronautics)• The Airport Operators Association• The UK Local Government Association• The UK Planning Officers Society

Magazines & Journals• ADVANCE • Emergency Communications Organisation • RF Globalnet • Satellite Evolution Group

Association• International Life Saving Federation of Europe• International Maritime Rescue Federation

Magazines & Journals• AirRescue Magazine• Emergency Services Times • Police Aviation News


VIP Hosted Buyer Campaign

Our existing databases and relationships that have been built over the last 25 years in the Energy, Agriculture, Mining, Infrastructure and Transport sectors amongst others

Through consultation with our sponsors and the submission of bespoke ‘Prospect Lists’

Via our association partnerships in each industry verticals

Those buyers who read and download our regular content marketing in the form of white papers, reports, interviews etc

In addition to our marketing efforts, we will be running a telesales campaign aimed at guesting the most influential current and future UAV operators in the sector. Lucy Bradley, the production manager for the event, will be contacting a carefully selected list of operators across all the major verticals and inviting them to attend the event as our guest.

These guests will then be available for 1-2-1 networking meetings with our Diamond, Platinum and Gold sponsors.These guests will then be available for 1-2-1 networking meetings with our Diamond, Platinum and Gold sponsors. The buyers will be selected from the following places:The buyers will be selected from the following places:

Our visitor promotion campaign


Extensive programme of education across all major vertical sectors. This is free to attend.

Hosted Buyer Programme. To attract key VIPs.

Extensive use of content marketing through our industry portals.

Online and print advertising in a range of trade press across key verticals and technologies.

Email marketing

Outbound telemarketing

Terrapinn already has experience in the fields of agriculture, oil & gas, mining, transport infrastructure. Our visitor promotion plan includes:

Community


News, video and case studies helping business communities do better business

Through a series of sites we bring business communities together online all year round to share ideas, inspire each other and do business. Some of the ones that we will be using to promote The Commercial UAV Show will be...

Education programme


Central to the visitor proposition is a range of industry keynotes, case studies, and product presentations that will let visitors learn about the enormous potential of UAV technology to their sector.

In addition to the main keynote theatre, featuring industry leaders, there will be four presentation theatres. Our aim is to present a wide variety of case studies, product presentations and keynotes that will demonstrate the range of capabilities of UAV technology. We also hope that the presentations will dispel some of the myths and concerns around use of UAV systems.

We will be filling the programme with case studies in the main target areas mentioned earlier, and will also be inviting our sponsors and exhibitors to invite their partners and clients as well.

In bringing the whole industry together we will raise the profile of UAV applications across a wide range of industries.

The Commercial UAV EU 2014 Floor Plan


As more companies confirm this floor plan changes often. Please contact Anna for the latest version.

70 69

43 49

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26

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28 24

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67 8 9 10

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42 50

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5857

202122

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44 47

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40 52

38 54

37 56

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67 65 6368

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66 64 62

SOLD

ENTRANCE

RESERVED

Keynote Theatre

Charity Zone

Seminar Theatre 1

Seminar Theatre 2

Seminar Theatre 3

VIP Room 1

VIP Room 2

VIP Room 3

Café

Start Up Zone

Exhibition space options


Carpeting

Walling on up to three sides of the stand

Name on the fascia board

Two high chairs and one round cocktail table

Waste paper basket

One small cupboard

Power

Lighting

Minimum size: 6 square metres

Raw space

Minimum size 12 square metres

Shell scheme at £450 per square metre, Raw space at £400 per square metre

£400 per square metre (raw space)

All exhibitors are entitled to:1. A 20 minute presentation slot in one of the theatres on a strictly first come first served basis. (Availability is naturally limited)

2. An unlimited quantity of visitor tickets, and our marketing team would welcome the opportunity to talk about how we can work with you to promote the event

3. Inclusion in the showguide.

Shell scheme includes:

Take the chance out of networking


We’d like to offer visitors the opportunity to choose the content most relevant to them. And to ensure that our sponsors meet as many of the right people as possible. Here’s how we’ll do it....

Keynote theatreSenior sponsors will be entitled to present alongside industry leading case studies in our Keynote Theatre. The programme is being developed. Ask us for the latest agenda.

1-2-1 PartneringAs a senior sponsor, you’ll be allocated a Networking Manager. They will work with you in the run up to the event tosecure meetings and plan a schedule for you. At the event they’ll be ensuring the meetings take place, setting up more and generally making introductions.

Networking appYou’ll have access to our mobile app and web portal before, during and after the event. You can set up meetings, access papers and email attendees.

Lead generationSponsoring the show is a much bigger marketing opportunity than just the main two days of the event. As a premium sponsor you’ll be able to join our Lead Generation Programme.

This is a digital inbound marketing programme that uses social marketing and marketing automation techniques and technologies to create awareness for your products and services and generate leads that you can add to your sales pipeline. Ask us and we’ll explain this in detail.

Pre event brandingWe’ll be heavily promoting the event from about 4 months out. Our campaign uses an integrated digital and direct marketing approach. As a sponsor yourlogo will prominently appear on all marketing material.

Meet up’sThroughout the year we’ll be hosting several small local networking evenings. As a sponsor you’ll be invited to each of these.


Sponsorship packagesBenefits Diamond Platinum Gold Silver Expo

Plenary Keynote Speaking slot 1

Private lunch 1 1

Theatre speaking slot - subject to availability 1 1 1 1 1

LeadGenProg posting content on the newsletter 1

LeadGenProg content on blog 1 1 1

Meet Up Attendance Yes Yes Yes Yes Yes

Logo on event promotion Diamond Platinum Gold Silver No

Pre Arranged on Site Meetings 15 10 5 0 0

VIP Passes for your staff 8 5 3 2 0

VIP Passes for your clients 20 15 10 7 5

Booth size (sqm) 72 36 24 18 6 to 72

Expo Staff 10 7 5 3 2

Use of networking app Yes Yes Yes Yes Yes


Get involvedIf you’d like to become an exhibitor, sponsor or speaker at next year’s event call Anna Szelemej at [email protected] or +44 (0)20 7092 1174

agriculture, pipelines, infrastructure, facilities ......vendor community and government 25% der...

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