aiesec 22 aug 2009 green packet & packet one overview
DESCRIPTION
Presentation I made to 300+ delegates from 100+ countries at the AIESEC 2009 International Congress held in Kuala Lumpur. I had 15 minutes. I had fun. Everyone was half my age! :DTRANSCRIPT
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
Green Packet, Packet One & WiMAX
AIESEC 2009 International Congress 22nd August 2009
Going Beyond Broadband
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• Founded in Silicon Valley, California
• Established Headquarters in Malaysia year 2000
• Listed on the main board of the Malaysian Bourse
• ~ 800 employees
• Holding Company of Packet One
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• Malaysia
• China
• Taiwan
• Middle East
• US
• Singapore
• Australia
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Packet ONE
• First WiMAX Operator in South East Asia
• One of the largest & most successful WiMAX networks worldwide
• Provides the wireless broadband service P1 W1MAX
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
What is WiMAX?
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
WiMAX
Worldwide Interoperability for Microwave AccessBlah Blah Blah…-_-
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
The real question is…
what can WiMAX do for me?
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
The next generation WiFi
Everything WiFi does, WiMAX does betterWhat WiFi wants to be when it grows up
WiFi on SteroidsWiFi’s Wet Dream
Bigger, Wider, Better, Faster, Badder WiFi
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
The City will be your HotspotThe Internet will be your playground
Wherever you are.
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
In the last ONE year….
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Launched the FIRST WiMAX Network in SEA
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Launched the LARGEST City WiFi Network in Malaysia
FREE
1500+ hotspots in KL
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Became the FIRST operator in SEA to be invested into by INTEL
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Won the Red Herring Asia’s MOST INNOVATIVE Private Company Award
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Services in 9 out of 12 states in Peninsular Malaysia
Kelantan
Terengganu
Kedah
Perak
Pahang
Johor
Melaka
Negeri Sembilan
Selangor
Perlis
Kuala Lumpur
Pulau Pinang
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
So…
what makes the Green Packet Group and Packet One different?
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
PEOPLEChoose Different
MINDSETThink Different
PASSIONLive Different
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
For example…
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
BroadbandWhen others said…
There’s already 1.8m broadband subscribers in Malaysia. A strong monopoly with >90% market share. And 3 mobile companies with more
than 15 years experience & with very deep pockets. YOU CANNOT COMPETE.
We saw…27 million people. 6 million households. ONLY 1.8m broadband users
We did…ONE THIRD of total new fixed broadband subscribers in Q1 2009
With less than 1/4th of the coverage. With less than 1/10th of the resources.
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
Social MediaWhen others said…
Social networks are a fad. Twitter makes no sense. You can never be as good as Facebook, Myspace or Friendster. You can never EVER make
money. No way.
We saw…Social Networks will BE the Internet. Social Networks will enable online
currency, start online marketplaces, and go beyond advertising
We did…First in Malaysia to launch a social network with built-in virtual currency.
Ranked top local social network in Malaysia in July 2009 by Alexa. Available both on computer and mobile.
ruumz. get in.www.ruumz.com
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
DevicesWhen others said…
We are not in the device game. People want the performance, they don’t care how it looks. It’s called a USB dongle, a 802.16e mobile WiMAX
modem
We saw…Wireless broadband is more than just a technology. It will be an inseparable
part of our lifestyle. And everybody wants to look good
We did…We designed it ourselves. We made it smaller. We made it sexier. We made
it cool. We called it the WIGGY
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
ContentWhen others said…
The local creative content industry doesn’t understand business. We don’t need to support them. No justifiable returns on investment. They need us
more than we need them.
We saw…Content is what people use broadband for. Without content, there would
be no need for broadband. We all want good local content, but we just can’t get to them. We need to support local content creation.
We did…We developed & launched P1 Malaysian Filmmakers Showcase presents
15malaysia.15 top directors. 15 films. 15 views. On 1 Malaysia. Exclusively Online.
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15 films 3-5 mins each, released over 6 weeks<300,000 streams. 80,000 downloads. In the first 5 days. For the first 3 films.
> 70% views by non P1 WiMAX users
www.p1.com.my/15my and m.ruumz.com on your phone
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
What We’ve Learned…
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Begin with the END in MindStephen R. Covey
But what is YOUR end?
Find it and LIVE it
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
Some see things as they are and ask why? I see things as they could be and ask, why not?
George Bernard Shaw
Ask your questions. Create your different future.
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Learn to Learn, and Learn to UnlearnA lot of smart & successful people we’ve met
The way things has always been, is almost always never the way how things will be.
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
Enough talk. Now Watch.
http://james.ruumz.com/Videos/View.aspx?id=44117&returnurl=/Videos/Default.aspx
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
Be HungryBe FoolishBe Brave
Ask…Why Not?(from various sources, over the years)
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Private & Confidential. Property of Packet One Networks (Malaysia) Sdn Bhd. jcp10808
james.ruumz.comwarbaby on twitter & Facebook
www.p1.com.my * www.ruumz.com
thank you