Brand Summit 2012

Social MediaSocial Mediafor AIESEC Indiafor AIESEC India

Facebook Timeline

What’s new about the timeline?

Cover image

Profile picture smaller and square

Custom icons for third-party apps

Messaging

More prominent “About” section

Visitors see their friends

Pinning and highlighting posts

Milestones

Timeline

Analytics

Facebook Timeline

What’s new about the timeline?

Cover image

Profile picture smaller and square

Custom icons for third-party apps

Messaging

More prominent “About” section

Visitors see their friends

Pinning and highlighting posts

Milestones

Timeline

Analytics

Analytics

Competitor Analysis

Who are your competitors?

What are they doing?

What is the audience saying about them?

What are they doing well?

Key takeaways and insights

Your Goals

Connect with new businesses

Recruit students to join AIESEC

Increase awareness of what AIESEC is

Promote all the awesome things that we are doing

Your Audience

• Who is your audience?

Students, what faculties?

Businesses, what industry?

Alumni, what are their names?

• Who is your ideal audience?

Where can you find them?

Your Key Messages

• What are your key messages?

AIESEC is great because it’s the best place for someone like me to develop into a person that could impact the world

AIESEC offers young people like me the opportunity to get experience and skills that matter today

AIESEC has challenging leadership experiences

AIESEC offers international internships

AIESEC allows me to interact with an extensive global network

What to post?

• Facebook:

More visuals (video/photos)

Updates that will not garner a reply tweet but a like.

• Facebook and Twitter are not the same!

What to post?

Updates

What is the world talking about?

Articles/Books

News

Interviews

Testimonials

110reasons

Blog posts

Facebook

Mandatory

•It is mandatory for every LC to have a Facebook Page. No LC is allowed to have more than 1 facebook page.

•The name of the LC Page should be in the format, ‘AIESEC in LCName’. For Eg. The LC Facebook Page of AIESEC Hyderabad should be ‘AIESEC in Hyderabad’ only.

•It should be ensured that AIESEC should be spelled correctly and IN CAPITAL LETTERS.

•It should be noted, that only a facebook PAGE should be created for the LC’s Facebook Presence. no Groups, People Profiles or any other forms of identity should be created for an LC. For all internal Purposes, GROUPS with a Private Setting should be used. No External should have any exposure to the internal communication of AIESECers.

Facebook Guidelines

Dos•When creating AIESEC Page, use the proper AIESEC colors and logo provided on myAIESEC.net. •To have followers, engage maximum people, be out there in the market and use all the facilities that facebook provides.•Promote partners(brand aligned) •Keep AIESEC secrets, don’t talk @ on walls.•Use polls to engage your audience into useful discussions•Every standardized event can have a page, Balakalaakar, Youth to Business, Empower. No pages should be made for matching mania, no GBM’s, no AGM’s, no mailers etc.•All inspiring videos, events, short films, no skolling punishments, no jives and parties.

Donts• Use the fan page. Don’t leave it

unattended; delete the non-active fan pages and accounts.

• No slang, no AIESEC “terms”, campaigns• Don’t post random stuff, and use

offensive language Media• Do Not Spam non AIESECers with event

Invitations and other messages, no mafia wars Farmville poker on LC pages, no games no activities, NO non-AIESEC applications.

• No LC Facebook Accounts• Don’t share internal messages• Don't use applications which ask random

and embarrassing questions about people.

Finding Content

Follow blogs:

Google Reader

Discover blogs:

Google Alerts

Flipboard (mobile)

Twitter lists

Keywords, hashtags

Pinterest, YouTube, Google Alerts/News/Blogs

Attend events

Finding Content• Twitter lists:

AIESEC India LCs

International LCs

Your LC members

Other campus clubs or faculties

Journalists

Private list of alumni and TN takers

Private list of potential TN takers

Private list of competitors

How often?

Twitter 8-10/day

Facebook 2-3/day

Who’s in charge?

VP should train and supervise

Requires system to receive LC updates

Make VPs responsible for their own updates

Social Media Schedule

Analytics

Hootsuite (ow.ly) or bit.ly

Facebook analytics

Website/blog analytics

Track followers, RTs, likes, comments

Klout and other websites

Brand Monitoring

Google Alerts

Google yourself

Search tweets

SocialMention.com

And Now

What to Do and What

Not to Do on Social

Media

Facebook

Mandatory

•It is mandatory for every LC to have a Facebook Page. No LC is allowed to have more than 1 facebook page.

•The name of the LC Page should be in the format, ‘AIESEC in LCName’. For Eg. The LC Facebook Page of AIESEC Hyderabad should be ‘AIESEC in Hyderabad’ only.

•It should be ensured that AIESEC should be spelled correctly and IN CAPITAL LETTERS.

•It should be noted, that only a facebook PAGE should be created for the LC’s Facebook Presence. no Groups, People Profiles or any other forms of identity should be created for an LC. For all internal Purposes, GROUPS with a Private Setting should be used. No External should have any exposure to the internal communication of AIESECers.

Facebook Guidelines

Dos•When creating AIESEC Page, use the proper AIESEC colors and logo provided on myAIESEC.net. •To have followers, engage maximum people, be out there in the market and use all the facilities that facebook provides.•Promote partners(brand aligned) •Keep AIESEC secrets, don’t talk @ on walls.•Use polls to engage your audience into useful discussions•Every standardized event can have a page, Balakalaakar, Youth to Business, Empower. No pages should be made for matching mania, no GBM’s, no AGM’s, no mailers etc.•All inspiring videos, events, short films, no skolling punishments, no jives and parties.

Donts• Use the fan page. Don’t leave it

unattended; delete the non-active fan pages and accounts.

• No slang, no AIESEC “terms”, campaigns

• Don’t post random stuff, and use offensive language Media

• Do Not Spam non AIESECers with event Invitations and other messages, no mafia wars Farmville poker on LC pages, no games no activities, NO non-AIESEC applications.

• No LC Facebook Accounts

• Don’t share internal messages

• Don't use applications which ask random and embarrassing questions about people.

Twitter

Mandatory:•Use the AIESEC Information Document for the Info’s. Do not add your Own LCs info there.

•Every LC should have one Twitter Account Only.

•Update the Info of your profile with AIESEC India’s Website and other Information about the LC.

•Put a sober AIESEC related background.

•Publish Tweets related to Leadership, Youth and Social Impact

Twitter Guidelines

Dos•Promote Partners in a smart way aligning them to the organization goals •Tweet Often at least 2 per days•Reply to mentioned Tweets •Retweet relevant AIESEC/Non-AIESEC Tweets •Schedule tweets from Hootsuite or TweetDeck daily•Holds twitter interviews with national influencers. • Run twitter hashtag based contest. •Promote FB Conversation [Photo Quote Conversations]

Don’ts•Don’t have any misspellings or grammatical mistakes. •Always punctuate. Add a period to the end of your tweet.•Don’t be too random.•Don’t add a space before punctuation. •Take out unnecessary words and be concise as possible.•Don’t start off your tweet with an @mention. Twitter could read this tweet as a conversation, in which case, only the people who follow both you and the @mention user will see the tweet. •If you’re going to mention another person or organization, use their username so they’ll be notified•Don’t post things out of context.

Youtube

Mandatory:

•Every LC should have one and only one channel.

•The Channel should be named as "AIESEC In <Name>".

•The link should be eg. www.youtube.com/aiesec<entityname>

•Videos encouraging/publicizing/showing AIESECers drinking, smoking etc should not be uploaded.

Youtube Guidelines

Do’s:•The videos have to be of good quality.

•Put the AIESEC Logo or any related picture as the background of the page.

•Upload videos on a regular basis.

•Mark only relevant and other LC videos as "Favorite".

Donts•Do not upload unfocused, confused videos.

•Do not upload videos that are not your own.

•Do not upload videos of LCMs, Chill-outs, etc.

•Do not refer to informal AIESEC events, parties etc in your personal accounts.

•Do not spam other videos/channels.

TA-DA• Now you’re social media pros.