Transformation:Where Market Research Is Headed & How We Can Thrive In A Changing World

Leonard Murphy

Editor & Senior Partner

GreenBook / Gen2 Advisors

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Plan

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e Note: Among research buyers (n=149) and research suppliers (n=669).

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1. Client Needs & Expectations 2. People Skills and Capabilities

4. Process 3. Technology Enablers

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Wh

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ANTHROPOLOGIST

FUTURIST

JOURNALIST

CONSULTANT

ANALYST

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Defin

ing

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pro

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Behavioral Economics

Predictive Analytics

Neuroscience

Text Analytics

Triang

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Creatin

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ision

Thank You!

Leonard Murphywww.greenbookblog.orgwww.gen2advisors.comTwitter: Lennyism

Skype: lennymurphyrhr